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Get your focus right!




Key Focus Areas in Social Business
                  A Practical Guide
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                       2
Get your focus right!

In this presentation, you will …
   • Get an overview of our Social Business Maturity Model
   • Identify the key focus areas, internal and external for a
      successful social business
   • Learn how the focus areas improve across maturity levels
   • Define the social activities of the business, within each level
   • Discuss the results from the social efforts to the social business
      and others, within each level




www.texavi.co.uk                                                          3
Get your focus right!

Agenda
 The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                       4
Get your focus right!

The Social Business Maturity Model

“Building a social business is like a journey. The model supports you
through-out this journey.”
    • SBMM provides a guiding framework for businesses from all
       industries, sizes and natures

    • Supports businesses in implementing social activities and
       succeed in their social activities

    • SBMM comprises five maturity levels and phases, with well
       defined goals, key focus areas, activities and measures.


www.texavi.co.uk                                                        5
Get your focus right!

The Social Business Maturity Model




www.texavi.co.uk                                    6
Get your focus right!

The Social Business Maturity Model                    We will look
                                                     at this area in
                                                           this
                                                     presentation
                                      Key
                     Goals           Focus
                      and            Areas
                    success
                     criteria

                                Metrics
                                  and
                                insights




                    Successful Social Business
www.texavi.co.uk                                                       7
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
 Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                       8
Get your focus right!

Key Focus Areas - Overview
   • As per the SBMM, every social business has to focus on certain
       areas, internally and externally, to become successful.
   • These help the social business to progress in the right direction
       by doing the right actions, at the right time.
   • They are not prescriptive, but enable businesses to get their
       priorities right, based on their social business goals
   • These focus areas drive the performance of the social business
   • The key focus areas help assess the progress and deliver
       positive results from the social activities

www.texavi.co.uk                                                         9
Get your focus right!

Social Business Maturity Model - Key Focus Areas
      Internal to organisation    External to organisation




                     Organisati   Messaging       People
        Processes
                     on Focus




       Activity on
                     Delivery      Business
         Social                                   Content
                     Channels       Focus
        Media


www.texavi.co.uk                                             10
Get your focus right!

Internal Focus Areas – Maturity Matrix
  Maturity    Social       Organisation     Processes     Activity on     Delivery
  Level       Business     Focus                          Social          Platforms &
              Maturity                                    Media           Channels
              Phase
  1.          Informed     Products &       Ad hoc        Passive         Single - few
  Start-up                 Services

  2.          Initiate     Business Units   Defined       Interested    Selected -
  Set-up                                                                many
  3.          Intensify    Organisation     Refined       Investigating Diversified
  Step-up
  4.          Enabled      Industry         Iterative     Participative   Distributed
  Size-up

  5.          Optimising   Brand            Established   Investing       Unified
  Tune-up


www.texavi.co.uk                                                                         11
Get your focus right!

Internal Focus Areas - Processes
                                                                                                           Established
                                    High
         Quality of output from the




                                                                                           Iterative
                 processes




                                                                              Refined



                                                               Defined



                                                  Ad hoc
                            Low




                                           Informed        Initiate        Intensify     Enabled       Optimising

                                            Low                                                             High
                                                                      Process Maturity
www.texavi.co.uk                                                                                                         12
Get your focus right!

Internal Focus Areas – Organisation Focus
          Impact on Brand Equity
                                   High




                                                                                                         Brand



                                                                                        Industry


                                                                        Organisation

                                                            Business
                                                             units

                                          Products &
                                   Low




                                           services


                                          Informed          Initiate       Intensify     Enabled        Optimising

                                           Low                                                               High
                                                       Ability to use social media for brand building
www.texavi.co.uk                                                                                                     13
Get your focus right!

Internal Focus Areas – Delivery Channels   High
             Number of channels, platforms




                                                                                                                     Unified
                                                                                                                    delivery

                                                                                                   Distributed
                                                                                                    channels
                    and devices




                                                                                    Diversified
                                                                                     channels



                                                                    Selected few
                                                                        channels

                                                           Single
                                                         Channel
         Low




                                                  Informed          Initiate       Intensify       Enabled       Optimising

                                                   Low                                                                High
                                                                    Reach and effectiveness in delivery

www.texavi.co.uk                                                                                                               14
Get your focus right!

Internal Focus Areas – Activity on Social Media
                                                                                                                        Investing
                                            High
             Returns from the investment on




                                                                                                    participative
                       social efforts




                                                                                    Investigative



                                                                       Interested



                                                          Passive
         Low




                                                   Informed          Initiate       Intensify       Enabled         Optimising

                                                    Low                                                                  High
                                                           Investment of efforts and resources on social platforms
www.texavi.co.uk                                                                                                                    15
Get your focus right!

External Focus Areas – Maturity Matrix
  Maturity   Social       People      Content    Business       Messaging
  Level      Business                            Focus
             Maturity
             Phase
  1.         Informed     Find &      Consume    Selling        Interruptive
  Start-up                connect
  2.         Initiate     Follow      Share      Advertising    Interactive
  Set-up
  3.         Intensify    Interact    Curate     Transactions   Permission-
  Step-up                                                       based
  4.         Enabled      Engage      Create     Behaviours &   Targeted
  Size-up                                        interactions

  5.         Optimising   Influence   Innovate   Experiences    Contextual &
  Tune-up                 & Delight              & emotions     Personalised

www.texavi.co.uk                                                               16
Get your focus right!

External Focus Areas – People              High
              Impact on the performance of




                                                                                                             Influence
                                                                                                             & delight
                                                                                               Engage
                        business




                                                                                 Interact

                                                                       Follow


                                                             Find &
                                                             connect
          Low




                                                  Informed        Initiate      Intensify   Enabled     Optimising

                                                   Low                                                       High
                                                         Engagement and influence on people in networks
www.texavi.co.uk                                                                                                         17
Get your focus right!

External Focus Areas – Content
           return on investment High


                                                                                      Content
         Value add to content and




                                                                                                        Differentiate
                                                                    Innovate           Types


                                                                                     New
                                                                                                   Changes
                                                                    Create          content



                                                                          Comment          Edit & share
                                                           Curate


                                                                      Like/
                                                                                      Share
                                                      Share         favourite
                           Low




                                                              View              Download
                                           Consume


                                       Informed         Initiate          Intensify           Enabled        Optimising

                                         Low      Involvement and activity of the business                      High
www.texavi.co.uk                                                                                                          18
Get your focus right!

External Focus Areas – Business Focus




www.texavi.co.uk                                    19
Get your focus right!

External Focus Areas – Messaging         High



                                                                                                                Contextual
                                                                                                                          &
              context and meaning around




                                                                                                               Personalised
                                                                                                   Targeted


                                                                                    Permission
                       messages




                                                                                       based



                                                                    Interactive


                                                   Interruptive
          Low




                                                Informed          Initiate        Intensify       Enabled     Optimising

                                                 Low                                                                High
                                                                     Personalisation of messaging
www.texavi.co.uk                                                                                                              20
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
 Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                   21
Get your focus right!

Start up Level 1 - Informed
  • Businesses are informed about the benefits of getting social
  • Start-up the social activities
  • Planning is still in progress
  • Teams are formed but not finalised
  • Go after the popular social and professional networks, rather
      than carefully selected
  • In this phase, businesses start to test if social media is a good
      option for them




www.texavi.co.uk                                                        22
Get your focus right!

Level 1 - Internal Focus



                                                    Passive on SM
               Ad hoc processes




                                    Internal
                                  Focus Areas




                   Products &                      Single channel
                    Services

www.texavi.co.uk                                                    23
Get your focus right!

Level 1- External Focus


                                      Find &
                                     connect




                                  External Focus
                   Interruptive       Areas           Consume
                    Messaging                          content




                                      Selling

www.texavi.co.uk                                                      24
Get your focus right!

Level 1 – key Focus Areas
  Internal
  • Ad hoc processes
  • Mostly passive on social networks
  • Single delivery channel (eg., Web site, social network)
  • Focus on products and services

  External
  • Find and connect people
  • Consume content (view and like others’ content)
  • Emphasis is on selling their products and services
  • Typically interruptive messaging

www.texavi.co.uk                                              25
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
 Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                   26
Get your focus right!

Set up Level 2 – Initiate
  • Businesses start getting more serious with the social media

  • Team in place for managing social efforts

  • Selection of the appropriate social media and platforms, still
      driven by popularity and competitors

  • Create accounts and profiles on popular networks

  • Planning takes a better shape




www.texavi.co.uk                                                     27
Get your focus right!

Level 2 – Initiate


                                 Defined
                                Processes




                              Internal Focus
                   Business       Areas         Interested
                     Unit                          in SM




                                 Selected
                                 Channels

www.texavi.co.uk                                                  28
Get your focus right!

Level 2 – Initiate


                                   Follow
                                   People




                                   External
                   Interactive   Focus Areas       Share
                   Messaging                      content




                                  Advertising

www.texavi.co.uk                                                   29
Get your focus right!

Level 2 – key Focus Areas
  Internal
  • Defined processes
  • Interested in social activities
  • Selected channels
  • Focus on business units and product lines

  External
  • Follow select people and their activities
  • Sharing content
  • Emphasis on advertising and promotions
  • Messaging becomes interactive

www.texavi.co.uk                                            30
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
 Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                   31
Get your focus right!

Step up Level 3 – Intensify
  • Businesses step up the pace of the activities on social
    channels
  • Team gets stabilised with possible addition of specialised
    members
  • The specific social and professional platforms are chosen
    carefully, based on business goals
  • Sprucing accounts on the social channels. Check
    completeness and correctness of the profile information
  • Plans are revised for including detailed tasks. The actual data
    are checked against the plans
  • Businesses start seeing some results at the stage eg., potential
    for leads to come through from social channels


www.texavi.co.uk                                                       32
Get your focus right!

Level 3 – Intensify



                     Refined Processes           Investigative on SM



                                     Internal Focus
                                         Areas




                   Focus on Organisation         Diversified channels




www.texavi.co.uk                                                        33
Get your focus right!

Level 3 – Intensify




                                    Create
                   Engage people
                                    content




                      Targeted
                                   Behaviours
                      Messaging




www.texavi.co.uk                                         34
Get your focus right!

Level 3 – key Focus Areas
  Internal
  • Refined processes in place
  • Investigate different social platforms
  • Diversified delivery channels
  • Focus shifts to organisation level

  External
  • Interacting with people
  • Sharing and curation of content
  • Encourage transactions driven by social interactions
  • Permission-based messaging

www.texavi.co.uk                                                35
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
 Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
• Summary


                                   36
Get your focus right!

Size up Level 4 – Enabled
  • Social media becomes alternative channel for marketing and
      communications

  • Team is expanding rapidly with well-defined roles and
      responsibilities

  • Organisation-wide usage of the selected social and
      professional platforms

  • Marketing or social media teams alone are not active on social
      media. Their usage starts spreading across the organisation.

  • Metrics for measuring social activities and outputs are defined

www.texavi.co.uk                                                      37
Get your focus right!

Level 4 – Enabled


                                Iterative
                               processes




                                Internal
                   Industry   Focus Areas      Participati
                   vertical                    ve on SM




                               Distributed
                                channels

www.texavi.co.uk                                                38
Get your focus right!

Level 4 – Enabled


                                Interact
                                  with
                                 people




                                External
                                 Focus
                   Permission    Areas       Curate
                   messaging                 content




                                Transact
                                   ions

www.texavi.co.uk                                              39
Get your focus right!

Level 4 – key Focus Areas
  Internal
  • Iterative and prototyping processes
  • Actively participating in social and professional networks
  • Distributed multiple delivery channels and platforms
  • Emphasis on industry vertical and the market

  External
  • Engaging people fitting the target persona
  • Creating content
  • Focus on people’s behaviours and habits
  • Targeted messaging

www.texavi.co.uk                                                 40
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
 Tune up Level 5 - Optimising
• Summary


                                   41
Get your focus right!

Level 5 – Tune up
  • The organisation can now said to be a true “social business”

  • Excellent, result-oriented team is in place to drive the social
      activities

  • Social media becomes the mainstream channels for
      marketing, communications

  • Core business operations and delivery are also enabled by
      enhanced use of social channels

  • Processes, measures and metrics are in place to assure quality
      and continuous improvement
www.texavi.co.uk                                                      42
Get your focus right!

Level 5 – Optimising




                   Focus on       Established
                    Brand          processes




                       Unified     Investing
                       delivery      in SM



www.texavi.co.uk                                            43
Get your focus right!

Level 5 – Optimising




                   Influence and     Innovate
                        delight       content




                   Contextual &    Experiences &
                   personalised      emotions



www.texavi.co.uk                                            44
Get your focus right!

Level 5 – key Focus Areas
  Internal
  • Established and proven processes
  • Invest in social and professional networks
  • Unified approach to delivery
  • Emphasis on building brand equity

  External
  • Influence people and delight them
  • Innovation with content
  • Focus on experiences and emotions
  • Contextual and personalised messaging

www.texavi.co.uk                                           45
Get your focus right!

Agenda
• The Social Business Maturity Model
  An overview
• Key Focus Areas
• Start up Level 1 - Informed
• Set up Level 2 - Initiate
• Step up Level 3 - Intensify
• Size up Level 4 - Enabled
• Tune up Level 5 - Optimising
 Summary


                                   46
Get your focus right!

Summary
  • We had an introduction to the Social Business Maturity Model

  • Looked at the key focus areas as per the model

  • Learned that there are 8 focus areas – internal and external

  • Identified how the focus areas improve across the maturity
      levels

  • Understood the activities businesses do internally, within each
      level of the social maturity

  • Learned the results obtained from the social efforts, within
      each level

www.texavi.co.uk                                                      47
Get your focus right!

                             Texavi Innovative Solutions
                           The new age people for new age solutions!
                               Consulting | Training | Solutions



                            Thank you!
UK                                     INDIA                                   CONNECT WITH TEXAVI

Texavi Innovative Solutions (UK) Ltd   Texavi Innovative Solutions pvt. Ltd.     www.texavi.co.uk
36 Glebe Road                          B-1201, Building No.7
Finchley                               Kukreja Complex, L.B.S.Marg               texavi
London N3 2AX                          Bhandup(west), Mumbai                     pardhas
                                       India - 400078
Mobile: +44 (0) 7857 258341                                                      Texavi Innovative Solutions
Call: +44 (01375) 768601               Call: +91 (0) 98190 23011                 www.texavi.com/blog
Email: connect@texavi.co.uk            Email: connect@texavi.com

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  • 1. Get your focus right! Key Focus Areas in Social Business A Practical Guide
  • 2. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 2
  • 3. Get your focus right! In this presentation, you will … • Get an overview of our Social Business Maturity Model • Identify the key focus areas, internal and external for a successful social business • Learn how the focus areas improve across maturity levels • Define the social activities of the business, within each level • Discuss the results from the social efforts to the social business and others, within each level www.texavi.co.uk 3
  • 4. Get your focus right! Agenda  The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 4
  • 5. Get your focus right! The Social Business Maturity Model “Building a social business is like a journey. The model supports you through-out this journey.” • SBMM provides a guiding framework for businesses from all industries, sizes and natures • Supports businesses in implementing social activities and succeed in their social activities • SBMM comprises five maturity levels and phases, with well defined goals, key focus areas, activities and measures. www.texavi.co.uk 5
  • 6. Get your focus right! The Social Business Maturity Model www.texavi.co.uk 6
  • 7. Get your focus right! The Social Business Maturity Model We will look at this area in this presentation Key Goals Focus and Areas success criteria Metrics and insights Successful Social Business www.texavi.co.uk 7
  • 8. Get your focus right! Agenda • The Social Business Maturity Model An overview  Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 8
  • 9. Get your focus right! Key Focus Areas - Overview • As per the SBMM, every social business has to focus on certain areas, internally and externally, to become successful. • These help the social business to progress in the right direction by doing the right actions, at the right time. • They are not prescriptive, but enable businesses to get their priorities right, based on their social business goals • These focus areas drive the performance of the social business • The key focus areas help assess the progress and deliver positive results from the social activities www.texavi.co.uk 9
  • 10. Get your focus right! Social Business Maturity Model - Key Focus Areas Internal to organisation External to organisation Organisati Messaging People Processes on Focus Activity on Delivery Business Social Content Channels Focus Media www.texavi.co.uk 10
  • 11. Get your focus right! Internal Focus Areas – Maturity Matrix Maturity Social Organisation Processes Activity on Delivery Level Business Focus Social Platforms & Maturity Media Channels Phase 1. Informed Products & Ad hoc Passive Single - few Start-up Services 2. Initiate Business Units Defined Interested Selected - Set-up many 3. Intensify Organisation Refined Investigating Diversified Step-up 4. Enabled Industry Iterative Participative Distributed Size-up 5. Optimising Brand Established Investing Unified Tune-up www.texavi.co.uk 11
  • 12. Get your focus right! Internal Focus Areas - Processes Established High Quality of output from the Iterative processes Refined Defined Ad hoc Low Informed Initiate Intensify Enabled Optimising Low High Process Maturity www.texavi.co.uk 12
  • 13. Get your focus right! Internal Focus Areas – Organisation Focus Impact on Brand Equity High Brand Industry Organisation Business units Products & Low services Informed Initiate Intensify Enabled Optimising Low High Ability to use social media for brand building www.texavi.co.uk 13
  • 14. Get your focus right! Internal Focus Areas – Delivery Channels High Number of channels, platforms Unified delivery Distributed channels and devices Diversified channels Selected few channels Single Channel Low Informed Initiate Intensify Enabled Optimising Low High Reach and effectiveness in delivery www.texavi.co.uk 14
  • 15. Get your focus right! Internal Focus Areas – Activity on Social Media Investing High Returns from the investment on participative social efforts Investigative Interested Passive Low Informed Initiate Intensify Enabled Optimising Low High Investment of efforts and resources on social platforms www.texavi.co.uk 15
  • 16. Get your focus right! External Focus Areas – Maturity Matrix Maturity Social People Content Business Messaging Level Business Focus Maturity Phase 1. Informed Find & Consume Selling Interruptive Start-up connect 2. Initiate Follow Share Advertising Interactive Set-up 3. Intensify Interact Curate Transactions Permission- Step-up based 4. Enabled Engage Create Behaviours & Targeted Size-up interactions 5. Optimising Influence Innovate Experiences Contextual & Tune-up & Delight & emotions Personalised www.texavi.co.uk 16
  • 17. Get your focus right! External Focus Areas – People High Impact on the performance of Influence & delight Engage business Interact Follow Find & connect Low Informed Initiate Intensify Enabled Optimising Low High Engagement and influence on people in networks www.texavi.co.uk 17
  • 18. Get your focus right! External Focus Areas – Content return on investment High Content Value add to content and Differentiate Innovate Types New Changes Create content Comment Edit & share Curate Like/ Share Share favourite Low View Download Consume Informed Initiate Intensify Enabled Optimising Low Involvement and activity of the business High www.texavi.co.uk 18
  • 19. Get your focus right! External Focus Areas – Business Focus www.texavi.co.uk 19
  • 20. Get your focus right! External Focus Areas – Messaging High Contextual & context and meaning around Personalised Targeted Permission messages based Interactive Interruptive Low Informed Initiate Intensify Enabled Optimising Low High Personalisation of messaging www.texavi.co.uk 20
  • 21. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas  Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 21
  • 22. Get your focus right! Start up Level 1 - Informed • Businesses are informed about the benefits of getting social • Start-up the social activities • Planning is still in progress • Teams are formed but not finalised • Go after the popular social and professional networks, rather than carefully selected • In this phase, businesses start to test if social media is a good option for them www.texavi.co.uk 22
  • 23. Get your focus right! Level 1 - Internal Focus Passive on SM Ad hoc processes Internal Focus Areas Products & Single channel Services www.texavi.co.uk 23
  • 24. Get your focus right! Level 1- External Focus Find & connect External Focus Interruptive Areas Consume Messaging content Selling www.texavi.co.uk 24
  • 25. Get your focus right! Level 1 – key Focus Areas Internal • Ad hoc processes • Mostly passive on social networks • Single delivery channel (eg., Web site, social network) • Focus on products and services External • Find and connect people • Consume content (view and like others’ content) • Emphasis is on selling their products and services • Typically interruptive messaging www.texavi.co.uk 25
  • 26. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed  Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 26
  • 27. Get your focus right! Set up Level 2 – Initiate • Businesses start getting more serious with the social media • Team in place for managing social efforts • Selection of the appropriate social media and platforms, still driven by popularity and competitors • Create accounts and profiles on popular networks • Planning takes a better shape www.texavi.co.uk 27
  • 28. Get your focus right! Level 2 – Initiate Defined Processes Internal Focus Business Areas Interested Unit in SM Selected Channels www.texavi.co.uk 28
  • 29. Get your focus right! Level 2 – Initiate Follow People External Interactive Focus Areas Share Messaging content Advertising www.texavi.co.uk 29
  • 30. Get your focus right! Level 2 – key Focus Areas Internal • Defined processes • Interested in social activities • Selected channels • Focus on business units and product lines External • Follow select people and their activities • Sharing content • Emphasis on advertising and promotions • Messaging becomes interactive www.texavi.co.uk 30
  • 31. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate  Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 31
  • 32. Get your focus right! Step up Level 3 – Intensify • Businesses step up the pace of the activities on social channels • Team gets stabilised with possible addition of specialised members • The specific social and professional platforms are chosen carefully, based on business goals • Sprucing accounts on the social channels. Check completeness and correctness of the profile information • Plans are revised for including detailed tasks. The actual data are checked against the plans • Businesses start seeing some results at the stage eg., potential for leads to come through from social channels www.texavi.co.uk 32
  • 33. Get your focus right! Level 3 – Intensify Refined Processes Investigative on SM Internal Focus Areas Focus on Organisation Diversified channels www.texavi.co.uk 33
  • 34. Get your focus right! Level 3 – Intensify Create Engage people content Targeted Behaviours Messaging www.texavi.co.uk 34
  • 35. Get your focus right! Level 3 – key Focus Areas Internal • Refined processes in place • Investigate different social platforms • Diversified delivery channels • Focus shifts to organisation level External • Interacting with people • Sharing and curation of content • Encourage transactions driven by social interactions • Permission-based messaging www.texavi.co.uk 35
  • 36. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify  Size up Level 4 - Enabled • Tune up Level 5 - Optimising • Summary 36
  • 37. Get your focus right! Size up Level 4 – Enabled • Social media becomes alternative channel for marketing and communications • Team is expanding rapidly with well-defined roles and responsibilities • Organisation-wide usage of the selected social and professional platforms • Marketing or social media teams alone are not active on social media. Their usage starts spreading across the organisation. • Metrics for measuring social activities and outputs are defined www.texavi.co.uk 37
  • 38. Get your focus right! Level 4 – Enabled Iterative processes Internal Industry Focus Areas Participati vertical ve on SM Distributed channels www.texavi.co.uk 38
  • 39. Get your focus right! Level 4 – Enabled Interact with people External Focus Permission Areas Curate messaging content Transact ions www.texavi.co.uk 39
  • 40. Get your focus right! Level 4 – key Focus Areas Internal • Iterative and prototyping processes • Actively participating in social and professional networks • Distributed multiple delivery channels and platforms • Emphasis on industry vertical and the market External • Engaging people fitting the target persona • Creating content • Focus on people’s behaviours and habits • Targeted messaging www.texavi.co.uk 40
  • 41. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled  Tune up Level 5 - Optimising • Summary 41
  • 42. Get your focus right! Level 5 – Tune up • The organisation can now said to be a true “social business” • Excellent, result-oriented team is in place to drive the social activities • Social media becomes the mainstream channels for marketing, communications • Core business operations and delivery are also enabled by enhanced use of social channels • Processes, measures and metrics are in place to assure quality and continuous improvement www.texavi.co.uk 42
  • 43. Get your focus right! Level 5 – Optimising Focus on Established Brand processes Unified Investing delivery in SM www.texavi.co.uk 43
  • 44. Get your focus right! Level 5 – Optimising Influence and Innovate delight content Contextual & Experiences & personalised emotions www.texavi.co.uk 44
  • 45. Get your focus right! Level 5 – key Focus Areas Internal • Established and proven processes • Invest in social and professional networks • Unified approach to delivery • Emphasis on building brand equity External • Influence people and delight them • Innovation with content • Focus on experiences and emotions • Contextual and personalised messaging www.texavi.co.uk 45
  • 46. Get your focus right! Agenda • The Social Business Maturity Model An overview • Key Focus Areas • Start up Level 1 - Informed • Set up Level 2 - Initiate • Step up Level 3 - Intensify • Size up Level 4 - Enabled • Tune up Level 5 - Optimising  Summary 46
  • 47. Get your focus right! Summary • We had an introduction to the Social Business Maturity Model • Looked at the key focus areas as per the model • Learned that there are 8 focus areas – internal and external • Identified how the focus areas improve across the maturity levels • Understood the activities businesses do internally, within each level of the social maturity • Learned the results obtained from the social efforts, within each level www.texavi.co.uk 47
  • 48. Get your focus right! Texavi Innovative Solutions The new age people for new age solutions! Consulting | Training | Solutions Thank you! UK INDIA CONNECT WITH TEXAVI Texavi Innovative Solutions (UK) Ltd Texavi Innovative Solutions pvt. Ltd. www.texavi.co.uk 36 Glebe Road B-1201, Building No.7 Finchley Kukreja Complex, L.B.S.Marg texavi London N3 2AX Bhandup(west), Mumbai pardhas India - 400078 Mobile: +44 (0) 7857 258341 Texavi Innovative Solutions Call: +44 (01375) 768601 Call: +91 (0) 98190 23011 www.texavi.com/blog Email: connect@texavi.co.uk Email: connect@texavi.com