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THE JOURNEY TO
                                                                    YOUR

                                                          CLOUD
                                                              AN EMC2 PERSPECITVE




                                                            Magnus Backman
                                                              EMC Cloud Architect
                                                           Magnus.Backman@emc.com



© Copyright 2011 EMC Corporation. All rights reserved.                              1
INFORMATION ERA




© Copyright 2011 EMC Corporation. All rights reserved.   2
CONSUMER ERA




© Copyright 2011 EMC Corporation. All rights reserved.   3
THE IT ERA...




 © Copyright 2011 EMC Corporation. All rights reserved.   4
The Case for IT Transformation
…is rooted in how traditional IT organizations do business


                                                         • Fixed budget and fixed supply of services
                                                         • Governance used to drive demand down
                                                         • Organized around technology piece parts/silos as
                                                           opposed to offerings
                                                         • Conditioned to react to requests and problems
                                                         • 73% Maintain, 27% innovate




                                 Would a true Service Provider choose to do
                                             business this way?


© Copyright 2011 EMC Corporation. All rights reserved.                                                        5
IT As A Service
© Copyright 2011 EMC Corporation. All rights reserved.   6
The Journey to IT As A Service

Traditional                                              Private                Public
    IT




                                                                    Hybrid     Cloud
                              Infrastructure                        Cloud
                              Transformation              Private            Public




© Copyright 2011 EMC Corporation. All rights reserved.                                   7
Hybrid Example: Federation of clouds
Active-Active, Access Anywhere, Across Geos




                                                                                 Data Center
                                                         Data Center




                                                                       Data Center




© Copyright 2011 EMC Corporation. All rights reserved.                                         8
The Journey to IT As A Service

Traditionell                                             Private                Public
    IT


                            Useraccess and
                            Consumption
                            Transformation


                             Application                                        SaaS
                             Transformation

                                                                    Hybrid
                              Infrastructure                        Cloud
                              Transformation              Private            Public




© Copyright 2011 EMC Corporation. All rights reserved.                                   9
Produce and Consume IT as A Service




© Copyright 2011 EMC Corporation. All rights reserved.   10
IT As A Service – The phases
    IT-a-a-S is the goal along the journey, with many Benefit along the way…

                            LOWER COST                      SERVICE & QUALITY        BUSINESS AGILITY


                                                                                                           100%

                                                                                          EMC IT
                                                                                                 86%
                                                                                    80%

                                                           40%

                                                                                      Platinum
                                                                                                 Gold
                         15%                         30%




                           IT Production                    Business Production           IT as A Service
                             Infrastructurefocus                 Applicationfocus          Businessfocus




© Copyright 2011 EMC Corporation. All rights reserved.                                                            11
IT As A Service – The goal is different
    Focus Shifts From Infrastructure Cost efficiency to Business Agility

                                LOWER COST                      SERVICE & QUALITY              BUSINESS AGILITY


                          90
                         Days
                                                                                                       Percentage of IT
                                          80
                                         Days                                                          Spend On New
                                                                                                EMC IT Capabilities Vs.
         % VIRTUALIZED




                                                          60                                     42%
                                                         Days
                                                                   40                                  Lights-On
                                                                  Days          30      40%
                                                                               Days

                                                                               25%       7
                                                                                        Days
                                                                  23%
                                                         21%
                                                                                                        Approximate
                                                                                                  ~1
                          20%            20%                                                      Day   Time-To-Provision App
                                                                                                        Environments



                                    2004-08                              2009-10                   2011+
                                IT Production                   Business Production             IT as A Service
                                Infrastructurefocus                  Applicationfocus            Businessfocus




© Copyright 2011 EMC Corporation. All rights reserved.                                                                    12
IT as A Service – What’s so hard?


     Politik och Politics and Organisation
                 organisation
                                             Teknologi
                                                  Technology

  Processer och regelverk
       Processes and Compliance

               KompetensRoles nya…
                        och and Skills
                               Företagskultur
                                   Company Culture

                                                         0     10   20   30   40



© Copyright 2011 EMC Corporation. All rights reserved.                             13
Roadmap – Where do you start?
                                    NOW                  PHASE 1   PHASE 2      PHASE 3     GOAL




   PEOPLE




 PROCESS




TECHNOLOGY



                                                          25%        50%          75%       100%

     WHY?                                    Roadmap: Value Drivers, Benefits and Effects

     HOW?                                Assess: Now, Goal, GAP, Phases and Projectplan


© Copyright 2011 EMC Corporation. All rights reserved.                                             14
Winning the business with IT as A Service
By optimizing IT Production for Business Consumption


 • Service consumption mindset
 • Service-based pricing
 • Service level expectations
 • Integrated cloud architecture
 • Integrated GRC
 • Focus on what really matters


                  Transforming ourselves into a competitive
                               service provider


© Copyright 2011 EMC Corporation. All rights reserved.        15
IT As A Service Strategy
                                                                     CUSTOMERS

               Voice Of The Customer                                 Service Request / Delivery                  Invoicing

     GO-TO-
1                            Service Strategy                             Service Catalog              Pricing, Show/ Chargeback
     MARKET

    2                                                      3                                           4
        SERVICE PORTFOLIO MGMT                                     SERVICE DELIVERY AND                       FINANCIAL
                                                                         SUPPORT                            TRANSPARENCY
                                                                    Automated Orchestration And
        Portfolio / Demand Mgmt Processes
                                                                           Provisioning

                  Service Roadmap                                     Standardized Processes                      Metering


             Service Design / Launch                           Standardized Service Management Tools       Service Costing Policies



 5                                                               TRUST IN THE CLOUD

 6                                                       SKILLS / ROLES / COMPETENCIES

                                                            CLOUD INFRASTRUCTURE



© Copyright 2011 EMC Corporation. All rights reserved.                                                                                16
1 x Operations manager
                                                         4 x Chief Engineers
                                                         6 x Technicians
                                                         2 x Logistics
                                                         1 x Dataeraser
                                                         2 x Service Managers
                                                         2 x Assisting Service
                                                         Managers
                                                         2 x Electronic Engineers
                                                         2 x Mechanical Engineers
                                                         10 x Security guards


© Copyright 2011 EMC Corporation. All rights reserved.                              17
New roles
Imperative
Business and                                                                      IT Service Management
financial management



New focus area                                                                                                            Enterprise
                                                         Infrastructure as        Platform as a     Virtual Desktop
Cloud service                                                                                                           Applications as
                                                             a Service               Service         as a Service
operations management                                                                                                     a Service




New roles emerging                                                           Virtual Infrastructure Architecture
Cloud Architect, Cloud Admin
Cloud Capacity Planner
IT Automation Engineer                                                   Virtual Infrastructure Management


                                                                                               Backup          Data
Traditional roles are                                     Systems              Storage          and           Center         Security
still essential                                                                               Recovery       Networks




© Copyright 2011 EMC Corporation. All rights reserved.                                                                                    18
EMC Recommendations for IT As A Service




Roadmap                                        Technology              Consumption              Operations
• Establish Roadmap • Build Your                                       • Implement a            • Transform People,
                      Private Cloud                                      Service Catalog          Roles, Processes,
• Projects                                                                                        Organization
                    • Extend To                                        • Self-Service
• Involve             Hybrid Cloud                                                              • Automate
                                                                        • Establish Financial
                                               • Establish                Transparency
                                                 Visibility, Controls, Com
                                                 pliance

© Copyright 2011 EMC Corporation. All rights reserved.                                                            19
© Copyright 2011 EMC Corporation. All rights reserved.   20
THANK
                                                          YOU!


                                                          Magnus Backman
                                                         Magnus.Backman@emc.com


© Copyright 2011 EMC Corporation. All rights reserved.                            21

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ByteLife Cloud Conference - EMC, The Journey to Your Cloud

  • 1. THE JOURNEY TO YOUR CLOUD AN EMC2 PERSPECITVE Magnus Backman EMC Cloud Architect Magnus.Backman@emc.com © Copyright 2011 EMC Corporation. All rights reserved. 1
  • 2. INFORMATION ERA © Copyright 2011 EMC Corporation. All rights reserved. 2
  • 3. CONSUMER ERA © Copyright 2011 EMC Corporation. All rights reserved. 3
  • 4. THE IT ERA... © Copyright 2011 EMC Corporation. All rights reserved. 4
  • 5. The Case for IT Transformation …is rooted in how traditional IT organizations do business • Fixed budget and fixed supply of services • Governance used to drive demand down • Organized around technology piece parts/silos as opposed to offerings • Conditioned to react to requests and problems • 73% Maintain, 27% innovate Would a true Service Provider choose to do business this way? © Copyright 2011 EMC Corporation. All rights reserved. 5
  • 6. IT As A Service © Copyright 2011 EMC Corporation. All rights reserved. 6
  • 7. The Journey to IT As A Service Traditional Private Public IT Hybrid Cloud Infrastructure Cloud Transformation Private Public © Copyright 2011 EMC Corporation. All rights reserved. 7
  • 8. Hybrid Example: Federation of clouds Active-Active, Access Anywhere, Across Geos Data Center Data Center Data Center © Copyright 2011 EMC Corporation. All rights reserved. 8
  • 9. The Journey to IT As A Service Traditionell Private Public IT Useraccess and Consumption Transformation Application SaaS Transformation Hybrid Infrastructure Cloud Transformation Private Public © Copyright 2011 EMC Corporation. All rights reserved. 9
  • 10. Produce and Consume IT as A Service © Copyright 2011 EMC Corporation. All rights reserved. 10
  • 11. IT As A Service – The phases IT-a-a-S is the goal along the journey, with many Benefit along the way… LOWER COST SERVICE & QUALITY BUSINESS AGILITY 100% EMC IT 86% 80% 40% Platinum Gold 15% 30% IT Production Business Production IT as A Service Infrastructurefocus Applicationfocus Businessfocus © Copyright 2011 EMC Corporation. All rights reserved. 11
  • 12. IT As A Service – The goal is different Focus Shifts From Infrastructure Cost efficiency to Business Agility LOWER COST SERVICE & QUALITY BUSINESS AGILITY 90 Days Percentage of IT 80 Days Spend On New EMC IT Capabilities Vs. % VIRTUALIZED 60 42% Days 40 Lights-On Days 30 40% Days 25% 7 Days 23% 21% Approximate ~1 20% 20% Day Time-To-Provision App Environments 2004-08 2009-10 2011+ IT Production Business Production IT as A Service Infrastructurefocus Applicationfocus Businessfocus © Copyright 2011 EMC Corporation. All rights reserved. 12
  • 13. IT as A Service – What’s so hard? Politik och Politics and Organisation organisation Teknologi Technology Processer och regelverk Processes and Compliance KompetensRoles nya… och and Skills Företagskultur Company Culture 0 10 20 30 40 © Copyright 2011 EMC Corporation. All rights reserved. 13
  • 14. Roadmap – Where do you start? NOW PHASE 1 PHASE 2 PHASE 3 GOAL PEOPLE PROCESS TECHNOLOGY 25% 50% 75% 100% WHY? Roadmap: Value Drivers, Benefits and Effects HOW? Assess: Now, Goal, GAP, Phases and Projectplan © Copyright 2011 EMC Corporation. All rights reserved. 14
  • 15. Winning the business with IT as A Service By optimizing IT Production for Business Consumption • Service consumption mindset • Service-based pricing • Service level expectations • Integrated cloud architecture • Integrated GRC • Focus on what really matters Transforming ourselves into a competitive service provider © Copyright 2011 EMC Corporation. All rights reserved. 15
  • 16. IT As A Service Strategy CUSTOMERS Voice Of The Customer Service Request / Delivery Invoicing GO-TO- 1 Service Strategy Service Catalog Pricing, Show/ Chargeback MARKET 2 3 4 SERVICE PORTFOLIO MGMT SERVICE DELIVERY AND FINANCIAL SUPPORT TRANSPARENCY Automated Orchestration And Portfolio / Demand Mgmt Processes Provisioning Service Roadmap Standardized Processes Metering Service Design / Launch Standardized Service Management Tools Service Costing Policies 5 TRUST IN THE CLOUD 6 SKILLS / ROLES / COMPETENCIES CLOUD INFRASTRUCTURE © Copyright 2011 EMC Corporation. All rights reserved. 16
  • 17. 1 x Operations manager 4 x Chief Engineers 6 x Technicians 2 x Logistics 1 x Dataeraser 2 x Service Managers 2 x Assisting Service Managers 2 x Electronic Engineers 2 x Mechanical Engineers 10 x Security guards © Copyright 2011 EMC Corporation. All rights reserved. 17
  • 18. New roles Imperative Business and IT Service Management financial management New focus area Enterprise Infrastructure as Platform as a Virtual Desktop Cloud service Applications as a Service Service as a Service operations management a Service New roles emerging Virtual Infrastructure Architecture Cloud Architect, Cloud Admin Cloud Capacity Planner IT Automation Engineer Virtual Infrastructure Management Backup Data Traditional roles are Systems Storage and Center Security still essential Recovery Networks © Copyright 2011 EMC Corporation. All rights reserved. 18
  • 19. EMC Recommendations for IT As A Service Roadmap Technology Consumption Operations • Establish Roadmap • Build Your • Implement a • Transform People, Private Cloud Service Catalog Roles, Processes, • Projects Organization • Extend To • Self-Service • Involve Hybrid Cloud • Automate • Establish Financial • Establish Transparency Visibility, Controls, Com pliance © Copyright 2011 EMC Corporation. All rights reserved. 19
  • 20. © Copyright 2011 EMC Corporation. All rights reserved. 20
  • 21. THANK YOU! Magnus Backman Magnus.Backman@emc.com © Copyright 2011 EMC Corporation. All rights reserved. 21

Notas do Editor

  1. SIMPLEFASTCOLLABORATIVESOCIALANY WHEREANY TIMEANY DEVICE
  2. Våra kunder har en huvudvärk, varför?
  3. MolnetLöser Kriteriet FöljsamhetFör att Leverera IT Som Tjänst
  4. Hurgör vi dettapåettevolutionelltsätt?Om vi tittarpå:Traditionell IT såär den:TillförlitligKontrollSäkerOrganiseradPublika Moln Tjänster:EnklaLågoch Transparent KostnadFlexibelSelf-Serivce“22% Use a Non-IT Provisioned Service To Perform Their Job”Forrester, “Empowered Business Technology Defined,” 18 July 2011“41% Information Workers use Personal Cloud Services”Forrester, “The Personal Cloud: Transforming Personal Computing, Mobile, and Web Markets,” 6 June 2011Förstastegetäratt ta in fördelarnaochattributenfrånmoln till sin traditionella IT. Ett sk. PrivatMoln.DettaförattDeliver Improved Business Agility.Provide Value To Business Top-Line.Maintain Trust And Control.Simplify Consumption of Internal/External Services“A full two-thirds say they have pursued or are pursuing a private cloud computing strategy by 2014.”GARTNER
  5. Hurgör vi dettapåettevolutionelltsätt?Om vi tittarpå:Traditionell IT såär den:TillförlitligKontrollSäkerOrganiseradPublika Moln Tjänster:EnklaLågoch Transparent KostnadFlexibelSelf-Serivce“22% Use a Non-IT Provisioned Service To Perform Their Job”Forrester, “Empowered Business Technology Defined,” 18 July 2011“41% Information Workers use Personal Cloud Services”Forrester, “The Personal Cloud: Transforming Personal Computing, Mobile, and Web Markets,” 6 June 2011Förstastegetäratt ta in fördelarnaochattributenfrånmoln till sin traditionella IT. Ett sk. PrivatMoln.DettaförattDeliver Improved Business Agility.Provide Value To Business Top-Line.Maintain Trust And Control.Simplify Consumption of Internal/External Services“A full two-thirds say they have pursued or are pursuing a private cloud computing strategy by 2014.”GARTNER
  6. Några andra som behövt tänka till runt Nästa Generations Datacenter to Serve the cloud.Facebook massiva datacenters i LuleåAnläggningen kommer förbruka lika mycket el som 16.000 villor (närmare 480 miljoner kr per år)3 hallar om vardera 30.0000 m2Däremot så kommer tyvärr inte så många nya jobba skapas...1 Operativ Chef4 ChefsTEKNIKER2 LOGISTIKER1 Dataredare1 nätverksingenjör2 assisterande förvaltningschefer2 Elektroingenjörer2 Mekaniska Ingenjörer10 Säkerhetsvakter
  7. IT SomTjänstTeknik ModellPrivat, Publik, Hybrid MolnStandardiseringochAutomatiseringHanteringochSäkerhetProduceraochLeverer aIT SomTjänstKonsumerings ModellServicekatalogSelf-SericeFinansiellTransparensKonsumera IT somTjänstOperationell ModellTransform People,Roles, Processes, Organization
  8. Tack förniärhäridag, somniser i mina goggles såär Cloud någotsomär I våratytterstafokus.Jag heter .. ocharbetarsom ..Under dessa 25 minutervill jag delavåratperspektivpåett par skiften I IT landskapetsompågår, varfördompågårochhur vi stöttarkunder under derasresafrån bra till bättre IT.