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The 4Cs of Hispanic Market Retailing: Becoming and Remaining Best in Class Terry Soto President & CEO 2011 Hispanic Retail 360 La Jolla, California  August 12, 2012 1 8/15/2011
The Time Warp 2
The Conundrum 3 Hispanic Marketing in Today’s Strategic Continuum  Hispanic Marketing Optimally Positioned in the Strategic Continuum
The 4Cs Solution 8/15/2011 4
Commitment 8/15/2011 5
Competency 8/15/2011 6
Capabilities 8/15/2011 7
Compensation 8/15/2011 8
Business Readiness is the Foundation to Sustained Support and Momentum 8/15/2011 9
Thank you!Q&A Terry Soto President & CEO About Marketing Solutions, Inc. 818-842-9688 terry@aboutmarketingsolutions.com www.aboutmarketingsolutions.com 10 8/15/2011

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The 4 cs of hispanic retailing becoming and remaining best in class - hispanic retail 360 2011 - updated 8.15.11 sv.ppt