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Going Mobile – I.N.T.O. the future

                                                  Lori Kealy
                                         Merrilyn Campbell
                                  Communications Section
                      Irish National Teachers’ Organisation
Who are we?
• Irish National Teachers’ Organisation (INTO)
• Largest teachers’ trade union in Ireland
• Representing teachers at primary level in
  Republic of Ireland. Primary and post-primary
  level in Northern Ireland
• Over 38,000 members
• 4,000 student members
Campaigning…..
Services for members include…



                              ICT Training for Officers               Publications
                                                          Queryline




Seminars & information meetings
E-Communications
•   Website - www.into.ie          •   Email
•   Mobile web - m.into.ie         •   sms
•   Extranets                      •   Facebook
•   .mobi – intonews.mobi          •   Twitter
•   Conference app                 •   YouTube
•   E-newsletter                   •   Flickr
•   Branch and District Websites
Why go Mobile?
• Allows easy/fast access to important information / news
  updates for members
• Members now increasingly using smartphones to access INTO
  website
• 50% of our membership under 35
• Encouraging participation
• Cost Effective
Why a Conference app?
• 3 to 5 major conferences   • Communicate with
  per year                     delegates before and
• 400 to 1000 delegates        during conferences
• Reduce number of              –   Location
  printed publications          –   Accommodation info
                                –   Timetables
                                –   Speeches
                                –   Press Releases
                                –   Discussion Papers
                                –   Updates
Why Terminal4 / oMbiel
• T4 Track Record – using SiteManager since
  2004
• Ease of integration with current CMS
• Design
• User friendly
• Customer Service
Development Process
• Survey / discussions with
  members
• Discovery meeting
• Build
• Data Migration
• Review
• Testing
• Go live
• Support
• Training
Requirements for App
•   User friendly
•   Cross platform
•   Integration with current CMS
•   Easy to update
•   Adaptable for different conferences
•   OffLine Usage
I.N.T.O. Conference App
Requirements for Mobile Website
• Designed to access ROI, Nth Ireland, INTO
  Learning and SubSearch sites
• User friendly / Easy to navigate
• Easy to update
• Cross platform
• Integration with current CMS
• Budget
MOBILE WEBSITE
Going Mobile
 Mobile      Conference
 Website        App

 Mobile        Mobile
extranet/s    Subsearch

           E-
      Publications

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TERMINALFOUR t44u 2011 - Going mobile, a INTO Case Study

  • 1. Going Mobile – I.N.T.O. the future Lori Kealy Merrilyn Campbell Communications Section Irish National Teachers’ Organisation
  • 2. Who are we? • Irish National Teachers’ Organisation (INTO) • Largest teachers’ trade union in Ireland • Representing teachers at primary level in Republic of Ireland. Primary and post-primary level in Northern Ireland • Over 38,000 members • 4,000 student members
  • 4.
  • 5. Services for members include… ICT Training for Officers Publications Queryline Seminars & information meetings
  • 6. E-Communications • Website - www.into.ie • Email • Mobile web - m.into.ie • sms • Extranets • Facebook • .mobi – intonews.mobi • Twitter • Conference app • YouTube • E-newsletter • Flickr • Branch and District Websites
  • 7. Why go Mobile? • Allows easy/fast access to important information / news updates for members • Members now increasingly using smartphones to access INTO website • 50% of our membership under 35 • Encouraging participation • Cost Effective
  • 8. Why a Conference app? • 3 to 5 major conferences • Communicate with per year delegates before and • 400 to 1000 delegates during conferences • Reduce number of – Location printed publications – Accommodation info – Timetables – Speeches – Press Releases – Discussion Papers – Updates
  • 9. Why Terminal4 / oMbiel • T4 Track Record – using SiteManager since 2004 • Ease of integration with current CMS • Design • User friendly • Customer Service
  • 10. Development Process • Survey / discussions with members • Discovery meeting • Build • Data Migration • Review • Testing • Go live • Support • Training
  • 11. Requirements for App • User friendly • Cross platform • Integration with current CMS • Easy to update • Adaptable for different conferences • OffLine Usage
  • 13.
  • 14. Requirements for Mobile Website • Designed to access ROI, Nth Ireland, INTO Learning and SubSearch sites • User friendly / Easy to navigate • Easy to update • Cross platform • Integration with current CMS • Budget
  • 16. Going Mobile Mobile Conference Website App Mobile Mobile extranet/s Subsearch E- Publications