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Fast Responsive Design
for Higher Education
Houston Community College
A case study
1. Background
2. Principles
3. Process
4. Design: Best Practices
iFactory
A focus on higher education
Strategy
UX
Design
Development
Social media
My brain

Designer

Developer
What is Responsive Design?
A site whose visual display
responds to the device
on which it is used
“Make our site work on mobile”
It’s not...
a separate mobile site
a native app
a site that talks to you
HCC Redesign: Challenges
Massive site
14,000 pages
81 subdomains
7 colleges
20 locations
8+ audiences
Skyrocketing mobile use
25% of traffic from mobile
Would be higher if mobile experience was good
For many users, mobile is their primary or only
means of web access
Aggressive timeline
4 months
July

November
Principles
1
A great user experience
and extensible / maintainable
2
Don’t dumb down mobile –
offer same functionality
on all devices
3
Prioritize calls to action
4
Avoid an accidental look –
always appear intentional
Process
Step 1: On-site working session
Wireframe 5 most important screens
Home

Typical

Program
& Course
Finder

College
Home

Academic
Dept
Step 2: Desktop designs
Step 3: Tablet & phone designs
Step 4: Build & Test
Chrome

iPhone

Firefox

iPad

IE9

Android 4 phone

IE8

Android 4 tablet
Android 2.3 phone
Design: Best Practices
Navigation
Primary navigation & search
Navigation
Mega menus
Navigation
Section navigation
Navigation
Filters
Layout
Manage white space – don’t fear it
Touch
Hover & click – multiple actions on same link
Touch
Large tap targets
Touch
Swipeable carousels
Resolution
Logos, icons, shapes
Optimized

Not Optimized
Time-saving tips
1. Let principles drive tradeoffs
2. Abbreviate the process via working sessions
3. Test on the most popular devices
4. Avoid reinventing the wheel by following
	 best practices for design
Thank You
Facebook 	 iFactoryBoston
Twitter		 @iFactoryBoston

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