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SocialPoster
• For 48% of Americans aged 18 to 34 the first
              thing they do in the morning is check Facebook
              (digitalbuzzblog.com).

            • 48% of young Americans said they find out news
              first through Facebook (digitalbuzzblog.com).

            • In the UK alone 10 million people use Twitter
              everyday (thesocialpenguinblog.com).




T44u 2012                                                      2
• SiteManager enables you to publish your
              content in many different formats.
            • Clients are using services like Twitterfeed to
              push this content out to social networks.
            • The Social Poster has similar functionality to
              Twitterfeed but also enables posts to be
              generated from text/html content.
            • This is a work in progress, however you can
              expect the functionality to be similar.




T44u 2012                                                      3
• Push content to Social Media Networks.
            • Automatic or Manual, Desktop or Mobile.
            • Content can come from your currently published
              website or an RSS feed.




T44u 2012                                                      4
• Push a Tweet to Twitter, with a link back to the
              fulltext version of the content.
            • Push Events, Text or Pictures to Facebook.
            • Generate posts for:
               • Twitter stream.
               • Individual’s Facebook wall.
               • A Facebook Page.




T44u 2012                                                        5
•   SocialPoster is packaged as a war file.
            •   Deploys into a container (Tomcat, Jetty).
            •   Runs on the server serving the website.
            •   No configuration for deployment.




T44u 2012                                                   6
T44u 2012   7
• Path to content:




            • RSS Feed:




Sample Footer                    8
6 parts to a SocialPoster tag




T44u 2012                                   9
• Each account is given an identifier.
            • Identifier placed into the tag or added with the
              RSS feed.
            • A post can be published to many different
              accounts.
            • Links are shortened using the Google URL
              shortener (configurable).




Sample Footer                                                    10
• The goo.gl service keeps track of each link




                                                     •   Country
                                                     •   Browser
                                                     •   Platform




Sample Footer                                                       11
• No sharing of passwords.
            • Oauth authentication.
               • Get verifier and create access token.
            • Content types can be made available to certain
              groups/users.
            • Ties in with Site Manager workflows, content
              can be sent for approval before being pushed.




Sample Footer                                                  12
• SocialPoster authenticates using Site Manager
              web services.




Sample Footer                                                 13
•   System performance data.

            •   Import using Data-Object.

            •   RSS Feed published.

            •   Post generated from RSS
                Feed.

            •   Publish at certain intervals.




T44u 2012                                       14
• Post Event to website, the event is then created
              and displayed on t44tech Facebook wall.

            • Post Meeting is cancelled, publish to website,
              Twitter and Facebook.




T44u 2012                                                        15
I will be outside at the Client Support desk for
                          feedback/suggestions.




T44u 2012                                                      16
Questions?




T44u 2012                17

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SocialPoster Automates Social Media Posting

  • 2. • For 48% of Americans aged 18 to 34 the first thing they do in the morning is check Facebook (digitalbuzzblog.com). • 48% of young Americans said they find out news first through Facebook (digitalbuzzblog.com). • In the UK alone 10 million people use Twitter everyday (thesocialpenguinblog.com). T44u 2012 2
  • 3. • SiteManager enables you to publish your content in many different formats. • Clients are using services like Twitterfeed to push this content out to social networks. • The Social Poster has similar functionality to Twitterfeed but also enables posts to be generated from text/html content. • This is a work in progress, however you can expect the functionality to be similar. T44u 2012 3
  • 4. • Push content to Social Media Networks. • Automatic or Manual, Desktop or Mobile. • Content can come from your currently published website or an RSS feed. T44u 2012 4
  • 5. • Push a Tweet to Twitter, with a link back to the fulltext version of the content. • Push Events, Text or Pictures to Facebook. • Generate posts for: • Twitter stream. • Individual’s Facebook wall. • A Facebook Page. T44u 2012 5
  • 6. SocialPoster is packaged as a war file. • Deploys into a container (Tomcat, Jetty). • Runs on the server serving the website. • No configuration for deployment. T44u 2012 6
  • 8. • Path to content: • RSS Feed: Sample Footer 8
  • 9. 6 parts to a SocialPoster tag T44u 2012 9
  • 10. • Each account is given an identifier. • Identifier placed into the tag or added with the RSS feed. • A post can be published to many different accounts. • Links are shortened using the Google URL shortener (configurable). Sample Footer 10
  • 11. • The goo.gl service keeps track of each link • Country • Browser • Platform Sample Footer 11
  • 12. • No sharing of passwords. • Oauth authentication. • Get verifier and create access token. • Content types can be made available to certain groups/users. • Ties in with Site Manager workflows, content can be sent for approval before being pushed. Sample Footer 12
  • 13. • SocialPoster authenticates using Site Manager web services. Sample Footer 13
  • 14. System performance data. • Import using Data-Object. • RSS Feed published. • Post generated from RSS Feed. • Publish at certain intervals. T44u 2012 14
  • 15. • Post Event to website, the event is then created and displayed on t44tech Facebook wall. • Post Meeting is cancelled, publish to website, Twitter and Facebook. T44u 2012 15
  • 16. I will be outside at the Client Support desk for feedback/suggestions. T44u 2012 16