1. Subscription Sites Marketing Funnels and the Outer Rim
You've done all your advertising, there's people taking up your offer of a free report, relevant
calculating tool or free subscription and they've given you their email address.
There in the Funnel
So what's next, most subscription sites limit their time, money and strategy to only one aim along
the funnel, often promoting a single site visit to make a sale. Before we get into what can happen
within a funnel with regard to sales; subscription marketers should realise there are three parts
to a funnel.
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The Outer Rim, Get your self known
The Engine and Foundation have there own levels of importance but can be mostly automated
systems. Work on each important juncture of the funnel to create sales. If you ignore one section,
less customers and sales flow through to the next. However if I was to pick the most important
out of the three parts of a funnel it as to be the 'Outer Rim'; without which the other two wouldn't
exist. Hovering around 'The Outer Rim' are your perspective customers flying all over the internet
like moths round a flame, looking for information, literally millions of people everyday. Your goal
is to get yourself known, set up an on going automated system, a bright light if you will, to attract
the moths and keep a constant flow of perspective customers trickling over the rim into the
funnel.
Ignore 'The Outer Rim' at you Peril, Your engine will run out of oil and stop; and in time the
foundations, the people who have already bought from you and likeD what they've seen, will
dwindle away because you will loose hart for lack of new customers entering your funnel.
Businesses in the past and still today, try all different types of advertising to attract customers to

2. buy. Local Papers, National Papers, Flyers, Post Cards, On web sites, Directories, Trade Magazines.
Using best of the above old marketing practises together with as many of the new internet
marketing channels, youtube, twitter, email marketing, Web 2.0 sites and Pay Per Click when
prudent; these are the 'bright lights' you have to work on constantly.
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