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Turbocharge Your CRM with Web Data

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Teradata
Teradata

Presentation by Rob Tuttle at the Teradata 3rd Party Influencer's Meeting April 2010 in San Diego, CA

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Turbo-Charging CRM with Web Data Rob Tuttle Director of Solutions Marketing Teradata
The Problem: Two Sets of Disconnected Data > Website Banners Messaging Email Blog OFFLINE MARKETING Catalog Fax TV Direct Mail Word of mouth Call Center Print ONLINE MARKETING
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Value from Integrated Data > Welcome Tim! Preferred Member See your rewards! View your profile Special Preferred Member discount! Save $200 today on European TotalTrip Packages! Fare Watcher SFO $83 to San Diego $198 to Dallas
Online Behavior Triggered Events > ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Where ,[object Object],Check ,[object Object],Campaign Who ,[object Object],What ,[object Object],[object Object],Check Trigger: abandonment Qualification: did not buy through another channel, and still in stock Personalization: customize the offer for this visitor > price, discount, interest rate, shipping, etc. > creative offer - graphic, messaging > channel - email, direct mail, phone, etc. Visa ,[object Object],ROI
So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000
Why Hasn’t Everyone Done It? >
Roadblocks to Success ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object], > A comprehensive, integrated database REQUIREMENT Minimize Online/IT Resources REQUIREMENT
Teradata Solution: Teradata Integrated Web Intelligence ,[object Object],[object Object],[object Object],[object Object], > Website Social Media Website Website

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Turbocharge Your CRM with Web Data

  • 1. Turbo-Charging CRM with Web Data Rob Tuttle Director of Solutions Marketing Teradata
  • 2. The Problem: Two Sets of Disconnected Data > Website Banners Messaging Email Blog OFFLINE MARKETING Catalog Fax TV Direct Mail Word of mouth Call Center Print ONLINE MARKETING
  • 3.
  • 4.
  • 5. So What Is This Really Worth? > Plus: email, direct mail, contact center, etc. Current Reasonable Potential Visitors Per Month 500,000 500,000 550,000 % Visitors Who Buy 0.029 0.032 0.050 Buyers Per Month 14,500 15,950 27,500 Buyers Per Year 174,000 191,400 330,000 Average Purchase $125.00 $137.50 $137.50 Monthly Revenue $1,812,500 $2,193,125 $3,781,250 Annual Revenue $21,750,000 $26,317,500 $45,375,000 Value $4,567,500 $23,625,000
  • 7.
  • 8.