3. Qué es Android?
●
Sistema operativo de Google para
dispositivos móviles
●
Basado en Linux
●
Software libre (casi todo), Apache
License, no copyleft
●
Permite enlazado desde código con
otras licencias
●
Gran comunidad de desarrollo
●
Gran cuota de mercado
●
Gran crecimiento presente y previsto
●
Finales de 2007 a Gingerbread 2.3
4. Crecimiento de Ventas
“is now the leading smartphone operating system in the U.S. in market
share” – cNet News, Agosto 2010
5. Cuota de Mercado
“Twenty-eight percent of smartphone owners have Apple iPhones,
compared to 19 percent who have Android devices” – NielsenWire,
Octubre 2010
6. Predicciones en Cuota de Mercado
“Android to Become No. 2 Worldwide Mobile Operating System in
2010” – Gartner, Septiembre 2010
7. Visionarios en 2006
Give The Geeks what they want first
You'll get your cake soon enough. Here's the big picture:
●
Make a great mobile phone running Open Source Software.
●
Give away your SDK. Target everyone who loves to tinker with
electronics.
●
Help to buy a worldwide community of developers working together
to write and port applications.
●
Guide them in creating Kick-ass looking and easy-to-use
applications. (This is straightforward because our framework is so
good).
●
Watch your application list grow by the day.
●
Now your mom and dad will have all the applications that they
want, too. This is the part where you eat your cake.
8. Visionarios en 2006
Give The Geeks what they want first
?
You'll get your cake soon enough. Here's the big picture:
Make a great mobile phone running Open Source Software.
LE
●
●
Give away your SDK. Target everyone who loves to tinker with
electronics.
G
●
Help to buy a worldwide community of developers working together
to write and port applications.
O
●
Guide them in creating Kick-ass looking and easy-to-use
applications. (This is straightforward because our framework is so
O
good).
●
Watch your application list grow by the day.
G
●
Now your mom and dad will have all the applications that they
want, too. This is the part where you eat your cake.
9. Sean Moss Pultz
●
CEO de la fracasada
http://www.openmoko.org/
●
Creador de uno de los primeros
móviles con Linux
●
Dijo también:
“For the first time, the mobile
ecosystem will be as open as the PC,
and mobile applications equally as
diverse and more easily accessible.
Ringtones are already a multi-billion
dollar market. We think downloading
mobile applications on an open
Foto Aztlek en Flickr, http://www.flickr.com/photos/aztlek/
platform will be even bigger”
10. Sean Moss Pultz
http://thewikireader.com/
●
Actualizaciones trimestrales
●
Simple, solo tres botones
●
Pensado para niños y mayores
●
Sin conectividad
●
12 meses de batería
●
99$
The Wikireader
11. Cuánto dinero se ha perdido Pultz?
“The Apple App Store is worth $200M monthly, compared with
$5M in the Android Market Place.” – GigaOM, Agosto 2009
“Apple hit 65,000 apps in July compared to 7,000 apps in the
Android Market Place” – jTribe, Agosto 2009
13. Cielo santo!! Eso es un dineral!!
Pues no...
“98.9% of all applications downloaded are free apps” – FADE,
Marzo 2010
14. Por qué?
● La experiencia de compra... recordáis el chiste del
principio?
● Apple tiene un “ecosistema de venta” iTunes/iPod/iPod
Touch y permite PayPal y tarjetas de prepago. Android
solo Google CheckOut
● La cuota de mercado
● Hábitos de consumo, 50% de usuarios de iPhones
compran, solo 19% de usuarios de Android
15. Características del Android Market
●
Acceso gratuito a las aplicaciones (unas de pago y otras gratis)
●
Para subir apps necesitas tener cuenta de developer: 25$ (no es necesario
pagar nunca nada más)
●
Cuando subis app, puedes elegir en que mercados sale tu app (mercados =
paises)
●
Jamás google prohibe tu app, sólo si se demuestra que es maligna
●
No se pueden subir otros markets
●
Problemas con el thetering
●
Puedes votar, comentar apps. Muestra número de descargas, etc.
●
Puedes clasificarlas por categorias y la edad ideal a la que van destinadas
●
Los cobros y pagos se realizan con google checkout
●
Como el buscador del market no es nada bueno (increible!) se ha generado
mucho negocio ya que hay muchas webs que recopilan las apps y las
muestran en la web
– Roberto Calvo, GsyC/LibreSoft
16. Mercados alternativos en la web
●
Androlib, catalogo web no-oficial del Android Market
●
http://es.androlib.com/
●
AndroidZoom, catalogo web no-oficial del Android Market
●
http://www.androidzoom.com/
●
Bubiloop, buscador de aplicaciones incluyendo las del Android Market y las
de fuera
●
http://bubiloop.com/android
●
Cyrket, catalogo web no-oficial del Android Market
●
http://www.cyrket.com/m/android/
– Wikipedia
17. Problemas del Android Market
1. They need to expand the number of countries that have access to paid
apps (it doesn’t seem to be a big priority as they’re adding them at an
extremely slow rate)
2. Developers need to be able to respond to user comments (perhaps
through a proxy email to preserve the anonymity of the user)
3. Illegal apps need to go. They’re unfair competition for legitimate apps.
4. More payment options (subscriptions, in-app payments, etc).”
– Jon Lech Johansen, para TechCrunch Julio 2010
19. Reciente Anuncio
●
Reducción de la ventana de devolución a 15 minutos
●
Nuevos filtros: Mature, teen, pre-teen, all.
●
Mejoras en gráficos promocionales
●
Más screenshots, a diferentes resoluciones(!)
●
Nuevos filtros relativos a resoluciones y hardware(!)
●
Nuevas categorías dinámicas
●
Nuevo tope de 25Mb a 50Mb para las apps
– ZDNet, Diciembre 2010
