Direct Marketers have long been the smartest marketers. They test everything and measure their way to success. In this presentation, you will discover how time tested and proven direct marketing strategies can be applied to the new media and dominate this evolving landscape.
This presentation will focus on the following topics:
• How to apply direct response testing and tracking in new media
• Groupon. Foursquare. Twitter. YouTube. What sites and technologies are important?
• Understanding how direct marketing professionals can fast track their personal expertise
• Best Practices for using DM List Building techniques to deliver bottom line profitability
• What is Info Product Marketing and how can I monetize my personal knowledge?
13. #1 Make Lots of Friends! ‘friends’ = a network of opportunity Follow those with common interests Help People Recognize and Interact – Blogs, Social
18. Use Google Analytics to track conversion Sample URL: http://www.internetmarketingclub.org/?utm_source=Facebook&utm_medium=PPC&utm_campaign=Competitor
19. #2 Facebook Ad Testing Target: GEO, demo, likes, competitor Use Analytics to measure conversion Testing: Images 70%
20. #3 Great copy works! Herschell Gordon Lewis HOF
21. Strategy #3 - Great ContentExample - Seth Godin’s Blog
25. Strategy #3 - Great ContentInfluential Marketing Blog
26. Strategy #3 - Great Content 10 Golden Rules Podcast Craig Newmark, CraigsList Steve Krug, Author Don’t Make Me Think Tim Westergren, Pandora Matt Cutts, Google Andy Sernovitz Word of Mouth Marketing
27. Strategy #3 - Great Content Geekcast.FM “Affiliate Thing” Great Content
28. Strategy #3 - Great ContentHubSpot Video Podcast on iTunes
29. Strategy #3 Great Content Builds Links Builds Subscriptions Podcasts: Affiliate Thing, HubSpot, Ten Golden Rules Podcast Blogs: Seth Godin, ShoeMoney
31. Social Media = Blogs for $$$ Mario Armando LavandeiraJr. was an out of work actor today his blog PerezHilton.com generates 7 figures
32. Blogs: 77.7 million unique visitors in the US 77% of active Internet users read blogs Blogs with 100,000 + unique visitors a month earn an average of $75,000
52. Strategy #7 Customer Service as the New Marketing Google/Yahoo Alerts, Search.Twitter.com Blog Search, Radian 6, Thoora “Be Genuine. Be Transparent. Experiment” @RichardatDell
84. Using Classic Direct Response Strategies to Dominate the Social Media Landscape Make Lots of Friends Test FB ADs Great Content Blog Monetization Video! Customer Service as New Marketing FB Fan Pages! Promote Your Product Create a Community Info Product Marketing/What’s Hot!