This document outlines 10 things yacht executives need to know about internet marketing. It discusses how internet marketing can be measured for return on investment, how it is not necessarily expensive, how to set baselines against competitors, and how internet marketing applies to every business. Additional points include the importance of Facebook, using images and video, blogging, finding customers where they engage online, using websites as lead magnets, and cascading online content. The document encourages trying one new strategy and paying the knowledge forward.
Ensure the security of your HCL environment by applying the Zero Trust princi...
Ten things Yacht Executives need to know about Internet Marketing
1. Yacht Executives
Ten Things / need to know about Internet Marketing
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Jay@TenGoldenRules.com
2. • How to improve a website so it shows up at the top of Google searches
• How to generate positive return-on-investment with online marketing
• What online business models are working, and not working today?
• Why Facebook matters for business
• The role of Twitter and emerging sites such as Foursquare
• How to use YouTube videos for online business
• My Promise
• STARRING – Your Websites!
• Slides… (Jay@TenGoldenRules.com)
69. Site Utilities such
Logo Top Left as Log in, Contact
throughout the and phone for Local
Business 20-30% are
site link “Home”
searchers
“Top Right”
Add a UVP
“Unique
4 Second Rule Value
Who are you, Proposition”
what site offers
Repeat
Navigation
Add a site map
Navigation Top or
left! Add Copy for
the Search
Engines
72. Yacht Executives
Ten Things / need to know about Internet Marketing
1. Measurable to the Penny
2. Internet Advertising is NOT Expensive
3. Baseline vs. Competitors
4. It is for your business!
5. Facebook is HOT!
6. A picture is worth 1000 Clicks!
7. Anyone can blog
8. You can find great People
9. Your website is a lead magnet
10. Cascade Content
73. Ya c ht Executives
Ten Things / need to know about Internet Marketing
1. Top 10 / try 1 thing today!
2. Please ‘pay-it-forward’
– Join the Conversation
– Be my friend! Linked In, Facebook, Twitter
– Speaking Opportunities
– Consulting, Search, Conversion, Affiliate, SEO PR
1. Slides
2. …F/U…
Jay Berkowitz www.TenGoldenRules.com 561-620-9121
Jay@TenGoldenRules.com