Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
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This is a presentation I made to the Young Executives in the Marine Industry in March 2012. The presentation covers the best strategies for using Facebook for business, how to build relationships through LinkedIn, how to monitor what is being said online, marketing and business opportunities for YouTube videos, my favorite social media secret weapon and the best strategy for succeeding in Social Media if you are already way too busy.
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Ten Things Every Marine Executive Needs to Know About Facebook and Social Media
- 1. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking Jay Berkowitz www.TenGoldenRules.com Flickr Photo Credit Stephenwg
- 2. Ten Things Every Financial Marine Needs to Know about Facebook and Social Networking * Facebook for business * How to build relationships with LinkedIn * How to monitor what is being said online * How do we use YouTube videos * My favorite social media secret weapon * How to ‘do it all’ * (Slides)
- 4. Recent Media Wall Street Journal
- 5. Recent Media FOX TV
- 7. Blog
- 8. Social Networking is „Networking‟
- 9. “Strategy for networking Flickr Photo Credit: Old Shoe Woman
- 10. “Goal 2-3 Follow-up Flickr Photo Credit: Mikecogh
- 11. “Listen (first)” Flickr Photo Crtedit: litherland
- 12. “Collecting Passions” Flickr Photo Crtedit: acrib
- 13. Andrea Nierenberg‟s 28 Things to Learn about People 1. Name 17. Who they refer you to 2. Company 3. Phones-company, home and 18. How you met cell 19. Likes 4. Address 20. Dislikes 5. Birthday 21. Prior Job 6. Hobbies/Interests 22. Anniversary of doing business 7. Favorite foods/restaurants together 8. Vacation interests 23. Professional Organizations 9. Spouse name 24. Assistant’s name 10. Kids 11. Pets 25. Know what ‘motivates’ them 12. Preferred method of 26. Ask for their advice and communication information given 13. College or grad school 27. How you have handled any 14. Special holidays problems that have arisen with 15. Job promotions/moves their account 16. Who you refer to them 28. What they said when you ask them: “Why do you work with me?”
- 14. Flickr Photo Crtedit: adesigna
- 20. “Strategy for networking” 1. Listen and Help 2. Database 3. Follow Up Flickr Photo Credit: Old Shoe Woman
- 21. Photo Credit Flickr Kate Raynes-Goldie
- 23. Over 500 million active (users who have returned to the site in the last 30 days)
- 27. Memes
- 28. #2 Facebook !!! • Build out your personal profile, Some people rarely leave Facebook. • Facebook Fan pages are different from personal profiles • Build your ‘friends’ and ‘likes’ with interaction
- 30. #3 Facebook Advertising is beating Google Advertising!
- 32. Same Timeframe, Same Landing Page For Both Campaigns
- 33. Same Landing Page For 2 Campaigns. Google CPA $24.42 Facebook CPA $6.02
- 34. #3 Facebook Advertising is beating Google Advertising! • Facebook advertising targets demographics and ‘like-ographics’ • Use Google Analytics code to track conversions • Test graphics = 70% of results
- 35. Photo Credit nan palmero Flickr
- 36. What is Linked in ? The Six Degrees of Kevin Bacon
- 39. • 100 Million members • Someone joins LinkedIn every second!
- 40. START!
- 41. Create a Great Profile
- 42. Create a Great Profile
- 43. Create a Great Profile Edit ‘Public Profile’ Linkedin.com/in/JayBerkowitz Professional Headline!
- 44. Create a Great Profile Use your ‘Professional Headline’ Professional Headline!
- 45. Create a Great Profile Use your 3 Links
- 46. Create a Great Profile Great Summary with Keywords
- 47. Include all Jobs
- 50. LinkedIn Group ‘Boca Raton’
- 52. Start A Group
- 53. Recommend People
- 54. Ask and Answer Questions
- 55. LinkedIn • Complete your profile • Add jobs, links, keywords • Reconnect • Answer Questions!
- 60. AskTheBuilder.com’s Tim Carter has used YouTube search results to drive traffic!
- 63. Video! • Huge opportunity! • Product Demo, How-tos • Entertain, parody, comedy • Optimize for Search
- 65. Twitter - 140 Character updates “personalized news feed”
- 66. Twitter - What it is Most recent tweet Stats Past tweets Other Twitter users this member is following
- 67. Follow people in your area TwitterGrader.com
- 68. Follow people in your business WeFollow.com
- 69. What is happening right now? www.Search.Twitter.com
- 70. TweetDeck
- 71. The Three E‟s of Social Media – Educate „How to get traffic to old blog posts…‟
- 72. The Three E‟s - Entertain 4.3 million #7 celebrity
- 73. The Three E‟s - Engage www.Twitter.com/Iconic88
- 74. Twitter • Follow people with commonalities • Listen first • Follow the 3 E’s
- 75. Cascade Content!
- 76. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking 1. Great Networking = Relationships 2. Help People! 3. Facebook Profiles and Pages 4. Facebook beating Google 5. LinkedIn Profile 6. LinkedIn Answers 7. Video 8. Twitter 9. The 3 E’s of Social Media 10. Cascade Content
- 77. Ten Things Every Marine Executive Needs to Know about Facebook and Social Networking 1. Try 1 thing today! 2. Be my friend! Facebook, Twitter LinkedIn.com/in/jayberkowitz 3. Speaking 4. f/u 5. (Slides) Jay Berkowitz www.TenGoldenRules.com