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Making Social Media Make Money

Ten Ethical Strategies to Generate Revenue through
Blogs, Podcasts, YouTube, Facebook and Twitter
Jay Berkowitz
www.TenGoldenRules.com
The Cascading Content Model
The Britney Spears Method
My 100% ‘no time’ guarantee

@JayBerkowitz
Making Social Media Make Money
U San Fran Internet Masters Certificate
Recent Media
Wall Street Journal
Recent Media
FOX TV
Strategy #1 Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Make Lots of Friends!
Help People!
Follow people with Common Interests
Follow people with Common Interests
Recognize and Interact!
#1 Make Lots of Friends!
•
•
•
•

Friends = a network of opportunity
Follow those with common interests
Help People
Recognize and Interact – Blogs, Social
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
“We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
121,734 likes
3,138 comments
33,570 shares
525,164 likes
162,586 “Talking
About” PTAT
Making Social Media Make Money
#2 A Picture is worth 1,000 Clicks
• Facebook Meme’s
• Pinterest/Instagram - Great for
designers, retail, recipes
video
success
• Infographics
$$$
Strategy #3 Content Monetization
• Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a
month earn an average of $75,000
Affiliate Marketing

Buy from Amazon

Affiliate Banners
Making Social Media Make Money
“That's an Aweber
lightbox with
Facebook
integration. It
works really well
because the name
of the user is
already filled in.”
“After someone opts in,
they receive a series of
auto emails that are
design to build trust,
establish me as the expert
in my space, and
recommend solution that
will solve their problems.
Some of the these
solutions I created myself,
some are affiliate
products, and some I don't
make any money on but I
recommend because
they’re good.”
Video Training Course
Webinar
Book
Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• Pay Per Post/Tweet
• Monetize a List
http://www.socialmediaexaminer.com/socialmedia-marketing-industry-report-2010/
1,900 Respondents
Commonly used Social Media…
YouTube is the #2 Search Engine
YouTube is the #3 Website (Alexa)
#4 Video!
Making Social Media Make Money
How-To Videos

http://www.youtube.com/watch?v=LDyvcM0gcVs
AskTheBuilder.com’s Tim
Carter has used
YouTube search results
to drive traffic!
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Strategy #4 Video
• Huge opportunity gap!
• Entertain, engage, consistent
• Product Demo, How-tos
• Optimize with keywords in
channel and video, links,
comments, ratings
#5 Facebook Advertising

Photo Credit Flickr: avlxyz
Lucas Herscovici
Vice President,
Digital Marketing
Anheuser-Busch
#5 Facebook Advertising

Photo Credit Flickr: avlxyz
#5 Facebook Advertising
Working with Datalogix,
Bud Light found that the
campaign resulted in a
3.3% sales lift and a 6x
ROAS return on
advertising spend

Photo Credit Flickr: avlxyz
Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees

Photo Credit Flickr: avlxyz
Facebook Advertising
Likeographics
Same Landing Page For 2 Campaigns.
Google CPA $24.42
Facebook CPA $6.02
#5 Facebook Advertising
• “Likeographics”
• Use the most engaging content
for promoted posts/sponsored
video
success
stories
• Need conversion tracking Google
Analytics URL Builder
$$$
#6 Podcasts
#6 Podcasts
#6 Podcasts
Making Social Media Make Money
Making Social Media Make Money
Making Social Media Make Money
Strategy #7 Apps!
Making Social Media Make Money
Making Social Media Make Money
Strategy #7 App-etizers
• Make it easier to use Social
• Make it easier to get your
content
• Make it fun!
Strategy #8 Promote your Product or
Services
Healthy Mouth, Healthy Sex!
How your oral health affects your sex life
Making Social Media Make Money
Making Social Media Make Money
Strategy #8 Promote your Product
• Free Content
• Stair Stepping
• Active Engagement
Strategy #9 The Britney Spears Strategy
.Org
Cascade Content
My 100% ‘no time’ guarantee

@JayBerkowitz
JayBerkowitz.com
Making Social Media Make Money
Making Social Media Make Money
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
•

Make Lots of Friends
A picture is worth 1,000 clicks!
Content Monetization
Video!
Facebook!
Podcasts
Apps
Promote Your Product
Cascade Content!
The Britney Spears Strategy
100% No Time Guarantee
Making Social Media Make Money
• Take the first step – 1 thing tonight!
• Be my friend! Linked In, Twitter
@jayberkowitz
• Ten Golden Rules – 4 S’s Strategy, Search,
Social Media, Speaking

• f/u

• Q&A
Jay Berkowitz www.TenGoldenRules.com
Jay@TenGoldenRules.com

561-620-9121
What is TenGoldenRules?
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Social Media
What is TenGoldenRules.com?
Blogs
What is TenGoldenRules.com?
Video
What is TenGoldenRules.com?
Search Engine Marketing
What is TenGoldenRules.com?
Landing Pages & Conversion
What is TenGoldenRules.com?
Viral Marketing
What is TenGoldenRules.com?
Affiliate Program Management
What is TenGoldenRules.com?
eNewsletters
What is TenGoldenRules.com?
New Program Launch
Strategy
Making Social Media Make Money

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