Ten Ethical Strategies to Generate Revenue through Blogs, Podcasts, YouTube, Facebook and Twitter!
- Blogging. Podcasting. Twitter. YouTube. What sites and technologies are most important?
- Business applications to deliver bottom line profitability. - Where are prospects hanging out, which sites are important to them?
- How to build and nurture a personal brand
- How to monetize blogs, podcasts and social networks
- The Britney Spears Strategy
- The Cascading Content Strategy
- My 100% Guarantee for how to succeed in Social Media if you have no extra time
1. Making Social Media Make Money
Ten Ethical Strategies to Generate Revenue through
Blogs, Podcasts, YouTube, Facebook and Twitter
Jay Berkowitz
www.TenGoldenRules.com
19. #1 Make Lots of Friends!
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Friends = a network of opportunity
Follow those with common interests
Help People
Recognize and Interact – Blogs, Social
26. “We saw traffic
triple from
Pinterest and it
converts at a
higher rate than
traffic from
Facebook and
Twitter” Warby Parker
co-founder Neil Blumenthal
37. • Blogs: 77.7 million unique visitors in the US
• 77% of active Internet users read blogs
• Blogs with 100,000 + unique visitors a
month earn an average of $75,000
40. “That's an Aweber
lightbox with
Facebook
integration. It
works really well
because the name
of the user is
already filled in.”
41. “After someone opts in,
they receive a series of
auto emails that are
design to build trust,
establish me as the expert
in my space, and
recommend solution that
will solve their problems.
Some of the these
solutions I created myself,
some are affiliate
products, and some I don't
make any money on but I
recommend because
they’re good.”
45. Strategy #3 Content Monetization
AdWords / Affiliate / Banner
• AdSense
• Affiliate Banners and Links
• Direct Ad Sales
• Pay Per Post/Tweet
• Monetize a List
62. #5 Facebook Advertising
Working with Datalogix,
Bud Light found that the
campaign resulted in a
3.3% sales lift and a 6x
ROAS return on
advertising spend
Photo Credit Flickr: avlxyz
63. Made in America Event Radio vs. Facebook
Facebook = 12x more RSVP’s and 4x more attendees
Photo Credit Flickr: avlxyz
66. Same Landing Page For 2 Campaigns.
Google CPA $24.42
Facebook CPA $6.02
67. #5 Facebook Advertising
• “Likeographics”
• Use the most engaging content
for promoted posts/sponsored
video
success
stories
• Need conversion tracking Google
Analytics URL Builder
$$$
88. Making Social Media Make Money
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Make Lots of Friends
A picture is worth 1,000 clicks!
Content Monetization
Video!
Facebook!
Podcasts
Apps
Promote Your Product
Cascade Content!
The Britney Spears Strategy
100% No Time Guarantee
89. Making Social Media Make Money
• Take the first step – 1 thing tonight!
• Be my friend! Linked In, Twitter
@jayberkowitz
• Ten Golden Rules – 4 S’s Strategy, Search,
Social Media, Speaking
• f/u
• Q&A
Jay Berkowitz www.TenGoldenRules.com
Jay@TenGoldenRules.com
561-620-9121