This document discusses strategies for using internet marketing and social media for business and personal branding. It covers developing a social media masterplan, using the "Britney Spears Strategy" and the "3 E's" of social media - educate, entertain, and engage. Additional topics include cascading content across multiple platforms, the potential of Pinterest and YouTube for business, and developing a regular content strategy for one social media platform as the first step. The overall message is on using social media and a strategic content approach for business and personal branding.

2. Agenda
• Strategies to use internet marketing for
business and personal branding
• The Social Media Masterplan
• The Britney Spears Strategy
• The 3 E’s
• Cascading Content
• The New Facebook?

5. University of San Francisco
Internet Marketing Masters Certificate

6. Recent Media
Wall Street Journal

7. Recent Media
FOX TV

9. Social Networking is „Networking‟

10. “Strategy for networking events”
Flickr Photo Credit: Old Shoe Woman

11. “Goal 2-3 Follow-up Contacts”
Flickr Photo Credit: Mikecogh

12. “Listen (first)”
Flickr Photo Crtedit: litherland

13. “Collecting Passions”
Flickr Photo Crtedit: acrib

14. Andrea Nierenberg‟s 28 Things to Learn about People
1. Name 17. Who they refer you to
2. Company
3. Phones-company, home and 18. How you met
cell 19. Likes
4. Address 20. Dislikes
5. Birthday 21. Prior Job
6. Hobbies/Interests 22. Anniversary of doing business
7. Favorite foods/restaurants together
8. Vacation interests 23. Professional Organizations
9. Spouse name 24. Assistant’s name
10. Kids
11. Pets 25. Know what ‘motivates’ them
12. Preferred method of 26. Ask for their advice and
communication information given
13. College or grad school 27. How you have handled any
14. Special holidays problems that have arisen with
15. Job promotions/moves their account
16. Who you refer to them 28. What they said when you ask
them: “Why do you work with
me?”

15. Get those business cards in your database

16. Shoeboxed will digitize business cards for you

17. Are they in LinkedIn? Facebook?

19. Build Your Social Network
Add Everyone to a database
Listen and help
Follow Up!
Flickr Photo Credit: Old Shoe Woman

20. Photo Credit nan palmero Flickr

21. What is Linked in ?
The Six Degrees of Kevin Bacon

22. Every Fortune 500

23. Over 7,472,000 ‘Links’

24. 100% Complete Profile

25. Create a Great Profile
Profile Photo

26. Create a Great Profile

27. Create a Great Profile
Edit ‘Public Profile’ Linkedin.com/in/JayBerkowitz
Professional Headline!

28. Create a Great Profile
Use your ‘Professional Headline’
Professional Headline!

29. Create a Great Profile
Professional Headline!

30. Create a Great Profile
Great Summary with Keywords

31. Include all Jobs

32. LinkedIn Groups

33. LinkedIn Groups

34. Recommend People

35. LinkedIn Answers

36. LinkedIn
Complete your Profile 100%
Groups, recommendations
LinkedIn Answers

39. Over 500 million active (users who have returned to the site in the last 30 days)

40. Facebook „Profile‟

41. Facebook „Fan Page‟

42. Facebook Advertising is highly targeted!

43. Facebook Advertising

44. Demographics and Likeographics

45. Google CPA = $8.94
Facebook CPA $2.70

46. Facebook!
Set up your business ‘fan’ page
Use Facebook ads to target ‘Likes’
Offer a valuable incentive

47. YouTube #3 Alexa Ranked
#2 Search Engine!

48. Product Demonstration

49. How-To Videos
http://www.youtube.com/watch?v=LDyvcM0gcVs

50. Search optimize – If you can rank in
YouTube Search you can rank in Google

51. Come to my site for more free videos…

52. YouTube
You don’t need to be on camera
One video per month, channel
Come to my site for more free videos

53. The Three E‟s of Social
Media - Educate

54. The Three E‟s - Entertain

55. The Three E‟s - Engage
www.Twitter.com/Iconic88

56. Cascade Content!

57. The New Facebook?

58. Pinterest.com

60. Live Blog Post from ICABA Event!

61. „Content Cascade‟ from ICABA Blog

62. Digital Social Media and Sales Strategies
Do 1 thing tonight!
Pick one media and master it
Develop a regular content strategy
Jay Berkowitz
Jay@TenGoldenRules.com 561-620-9121