What are the different kinds of Search Engine Marketing and what are the most important strategies and tactics for business today. Search Engine Optimization (SEO) and Local SEO (Jeff) Pay Per Click (PPC) and Analytics (Joe) Search Marketing Strategies on a Small Budget (Kathr

1. Flickr Photo Credit Lars Plougman

6. Ten Golden Rules Developed the Curriculum for the
University of San Francisco Internet Masters Certificate

7. Moderator: Jay Berkowitz
TenGoldenRules.com
Jeff Klein, Kathryn Parsons Joe Laratro
Webmaster, NCCI DamagedCars.com Tandem Interactive

8. • What are the different kinds of Search Engine
Marketing and what are the most important
strategies and tactics for business today.
• Search Engine Optimization (SEO) and Local
SEO (Jeff)
• Pay Per Click (PPC) and Analytics (Joe)
• Search Marketing Strategies on a Small Budget
(Kathryn)
Flickr Photo Credit Lars Plougman

15. • Jeff Klein is a 13‐year veteran of IM
• Since 2002 Webmaster for the National Council
on Compensation Insurance (NCCI)
• In 1998 Mr. Klein founded Power Play Markating
with clients that include Team USA and Duke
Basketball Mike Krzyzewski (CoachK.com)
• Bachelor’s Degree in Communications from
Goucher College and a Master’s Degree in Sports
Administration from the University of Miami

17. • 12 Years of Pure SEO / SEM
• Yahoo Strategic Provider Program, MSN Search
Council, Microsoft Certified Trainer
• WebmasterWorld’s Pubcon Advisory Board
• University of San Francisco’s Online Marketing
Master’s Certificate Program Instructor
• Former President of SFIMA

18. • Ten Golden Rules first employee
• Director of Marketing DamagedCars.com
• In-House Internet marketer, SEO/PPC, 10+ years.
• Besides being an internet marketer, also a personal
finance counselor.
• Money saving tips today to help your business.