zig

1. zig ideas in their most powerful form
zig
an agency profile
Eric Floresca
Centennial College
Advertising Account Management Student
evfloresca@gmail.com
647-504-5552
647-504-
Update
ated /11/2008
Updated: 19/11/2008
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Table of Contents
The zig story .................................................................................................................................................. 3
Culture........................................................................................................................................................... 4
Partners, Mergers and Subsidiaries ............................................................................................................. 5
Media ............................................................................................................................................................ 6
This is the who’s who of zig? ........................................................................................................................ 6
Senior Personnel ....................................................................................................................................... 7
Bios ............................................................................................................................................................ 7
Other Recent Hires and Departures .......................................................................................................... 8
Clients............................................................................................................................................................ 9
Agency of Record ...................................................................................................................................... 9
Projects ...................................................................................................................................................... 9
Accreditation, Awards, Nominations .........................................................................................................10
The One Show .........................................................................................................................................11
Cannes Lions ............................................................................................................................................ 12
2005 Awards ............................................................................................................................................12
Clio Awards .............................................................................................................................................. 12
News............................................................................................................................................................13
Recent Account Wins ..............................................................................................................................14
To zig or not to zig that is the question?.................................................................................................... 15
Endnotes .....................................................................................................................................................16
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Toronto Headquarters Chicago Office
296 Richmond St. West, Suite 600 848 West Eastman St., Suite 204
Toronto, Ontario M5V 1X2 Chicago, Illinois 60622
p: 416-598-4944 p: 312-587-3333
f: 416-593-4944
Founding Date: May 1999
Employees:
Number of Employees 125
Parent Company/Affiliation: An MDC Partners company
The zig story
The Zig truth is they create "ideas in their most powerful form." A strong statement that sums up what
they are about. It is the idea that counts, that one courageous and bold thought that captivates an
audience and calls them to action. It is the idea based on strong strategic thinking that can turn a
company into a partner, a possibility into a triumph. This is the cornerstone of the Zig philosophy and
the binding principle that they live by. It is the reason why they exist and why they are successful.
The success did not come easy, in 1999 Andy Macaulay, Elspeth Lynn and Lorraine Tao were at a
crossroads looking down the path they saw a chance to strike out as partners at their own agency. Andy
pitched them his idea to start an agency and in May of 1999 they were off and running. At the start of
this venture Andy was the business guy with Lynn and Tao the creative core. Since then Zig has grown
from a small 3 agency shop to a world recognized and award winning full service communications
company. Now they have a diverse array of clients such as Ikea, Toshiba, Unilever and Corus
Entertainment among others. So what does it mean to Zig, the definition from merriam-webster’s is one
of the sharp turnsi and that is what Zig was when it began for the three of them. It was a perilous change
in direction a chance to live or die by their own sword and not only have they survived since opening,
they have thrived.
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Culture
They have thrived because of the culture they have built
based on the precident set by its partners. Zig is a 125
strong agency with 110 headquartered in Toronto and 15
in Chicago. Zig’s success is a testament to the creativity
and business savvy of everyone involved. In the heart of
Toronto’s Entertainment district and their office seems
A new Zig office opens up in Chicago
formally Hadrian’s Wall
more like loft than an actual office which is indicative of
the culture they exude. The casual space on the lower level has a fuzzball table that calls to anyone
walking past. Right by there is the infamous black leather couch offering the weary a soft place to rest.
This is a couch with a history, Lynn and her then boyfriend Rob Guenette now President of Taxi bought
the couch in the early 90’s now it is home of the sleepy at Zig’s offices.ii This is a space for everyone that
is a way to maintain the intimate agency feel in an agency of 125 people across two offices.
Zig is a take off the full agency model with a unique management system. Katrina Limbaugh, The
Director of Corporate Communications says that Zig is a very open place. They have no formal
departments, and the silos of a traditional agency have been taken down leading to an inviting culture
where creativity can flourish. Within Zig they try to erase the lines between departments where ever
possible. This has meant that there is a lot of overlap among the traditional disciplines allowing ideas
and insights to come from anywhere and everywhere.iii To the uninitiated this may come across as
insanity but to those who live in the maelstrom, it is an organized chaos that has served them well. It
also allows for people with different positions to learn more from others making everyone better
equipped to handle the challenges of the business.
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Partners, Mergers and Subsidiaries
Other Branches
Push Interactive is Zig’s digital PUSH INTERACTIVE
subsidiary who works on making the 469a King St W,
web work for clients and is headed up Toronto, ON
by Cameron Wykes Executive Creative M5V 3M4
Director, Digital + Partner. 416-422-7292
Things got even more chaotic when in 2004 having grown so much Zig became an MDC Partner’s
company and acquired a 49.9 percent stake in the firm. What this means is that Zig is a private company
owned and operated by its partners with MDC Partners having a minority stake in the company. MDC
Partners is a portfolio of agencies and marketing companies that are leaders in the industry. These
companies provide strategic and innovative solutions to their clients. This added Zig to a long list of MDC
companies the likes of Crispin Porter + Bogusky, BOOM Marketing, Colle McVoy and many others
totalling 37 in all as of 2008. This partnership would help accelerate Zig’s development and provide the
foundation they needed to expand.
In 2006 Zig continued it accelerated growth with their entrance into the US
market via the acquisition of Hadrian’s Wall in Chicago. Their philosophy is do
good work for people you likeiv and Kevin’s Lynch relationship with Andy
during their time at Roche Macaulay & Partners made this a natural fit. In June
2008 it was announced that MDC Partner Companies ACLC also located in
Toronto would merge with Zig and operate under the Zig banner.v According to Katrina what this has
done is add some real depth to the digital resources and capabilities of Zig in the form of Push
Interactive. Push did Toshiba’s Ask the Sherpa at http://www.askthesherpa.ca/ as a way to hype Toshiba
Canada's Satellite A300 and Qosmio laptops while Zig’s in-house media group drove people to the site.vi
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So why join with ACLC? ACLC’s strong client partnerships are a perfect match to Zig’s creative vision and
this will allow the new combined firm to produce more integrated campaigns and offer a more complete
packages to all their clientsvii. The new Zig retains the clients from both firms to create a stronger and
more effective agency moving forward. Every day is a day for ideas and this is now a time of change for
Zig. This merger has lead to positive change at Zig and will allow the firm more capacity to offer a
complete range of services from media planning, strategy or digital, the merger blows open the doors of
what is possible.
Media
From digital to media as a full service agency Zig has its own dedicated media people who have ability to
plan and buy media for their clients. They also work with a client’s pre-existing media partners. They will
handle media in the way that makes the most sense for their clients with their media capability
enhanced due to the incorporation of ACLC’s strong media platform.viii
This is the who’s who of zig?
zig?
The creative staff is broken down into teams and accounts are assigned to different people. Steve Carli a
Managing Director is responsible for their US clients and Kevin Lynch Partner and Creative Director is
responsible for creative in their Chicago office. With Christian Mathieu Managing Director in their
Toronto office managing several accounts, he is fluent in three languages and can speak client-ese a rare
gift in great demand at an agency. ix Cameron Wykes, is Zig’s digital guru, the all knowing one when it
comes to the digital space and is the leader of Push Interactive Zig’s digital arm.
Along with him this past April Martin Beauvais became the Executive Creative Director for Zig a new
position at the firm where he is responsible for overseeing all creative at the company. “Reporting to
Beauvais will be Aaron Starkman and Stephen Leps, creative directors in Toronto who oversee the
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Molson account, Kevin Lynch, creative director in Chicago, as well as Lorraine Tao and Elspeth Lynn,
agency partners who scaled back their creative director duties to do account work as a creative team in
2006.”x He will be able to support their operations in Canada and help Kevin manage the growth in their
US office. This requires care because he will be managing some of the very partners in the business
which is unique to Zig. How this will unfold will be of interest to many inside and out because of the
move’s precedence.xi His appointment shows this is a relationship that is working. While everyone else
moves right they go in their own direction and march to the beat of their own drum.
The drum is beat by Zig’s leaders who have set an example for everyone at the firm, and impute it with
their distinct way of doing things. In this business and at Zig it may be about the idea but ideas come
from the people, they are the magic makers. While Zig may lack departments here is a listing of the
leaders of Zig and their positions with a brief bio on 4 of them.
Senior Personnelxii Position
Aaron Starkman Writer + Creative Director
Andy Macaulay President, CEO + Co-Chair
Cameron Wykes Executive Creative Director, Digital + Partner [Push Interactive]
Christian Mathieu Managing Director + Team Coach
Elspeth Lynn Art Director + Partner (Leaving at the end of November 2008)
Esme Carroll Co-Chair former CEO of ACLC
Kevin Lynch Writer + Partner + Creative Director Chicago Office
Lorraine Tao Writer + Partner
Martin Beauvais Executive Creative Director
Shelley Brown Managing Director, Team Coach + Partner
Stephen Leps Art Director + Creative Director
Steve Carli Planner + Managing Partner
Bios
Andy Macaulay is a founding partner of Zig, he was a former partner and Director of
Strategic Planning with Roche Macaulay & Partners. He has lead Zig to be one of the
brightest agencies in the country with Ikea, Best Buy and Toshiba as part of his client
list. In addition to that he holds a commerce degree from Wilfrid Laurier University.xiii
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Ellen DeGeneres has called one of Aaron Starkman spots her favourite and he has won or
been nominated from everything to a D&AD Sharpie and a Cannes Lions. When he isn’t busy
in the business he is probably watching a baseball game with his kids.xiv
If Elspeth Lynn is the emotion then Lorraine Tao is the rational and together they are the
creative dynamo of Zig. They are often profiled together as halves of a whole. First
meeting at Leo Burnett in Toronto they joined Andy Macaulay in forming Zig in 1999 after
a short stay at the now extinct global ad agency Ammirati.xv Lynn will be moving to the UK and Briony
Wilson of DDB Dallas will join the fun at Zig as Lorraine’s partner.
Other Recent Hires and Departures
So in the agency world there are always people coming and going, you
never know what to expect. So here are the recent happenings at Zig who
has come in and who has cleaned out there desk. On November 14, 2008
founding member Elspeth Lynn will be leaving Zig to return to England with
Briony Wilson of DDB Dallas to become Lorraine’s new partner who worked Agency: Zig, Toronto
Executive Creative Director:
Martin Beauvais
with Lynn at DDB Toronto.xvi Art Director: Niall Kelly
Associate CD/copywriter:
Michael Clowater
Photographer: Stacey
Michael Clowater, senior writer and appointed associate creative director in April is no longer with Zig.
He someone I wanted to talk with but when I called on October 24, 2008 I was told he was no longer
with the firm. Also in October Zig hired the creative team of Copywriter Michael Murray and Art Director
Jason Hill from Taxi. They have previously worked on the “International Language of Viagra” campaign
for Pfizer. This team returns to Zig and along with Ikea they worked on Mr. Sub and Virgin Mobile in
2004 and now will add Astral Media and the Canadian Real Estate Board to the list.xvii In June Zig hired
Katrina Limbaugh the person who was an invaluable resource for this report as the Director of
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Communications and she will report directly to CEO Andy Macaulay. Before her recent hire she was a
Senior Account Executive for the Treister Murry Agency.xviii
Clients
Katrina has said that Zig has taken on progressively larger brands like Molson, Virgin Mobile, IKEA, Best
Buy, Unilever, Pfizer and Microsoft over its years of operation. Their longest AOR relationships currently
are with Ikea, Virgin Mobile and Mr. Sub all which they have been partners with for about 4 years.xix
They describe themselves as having senior practitioners with a lot of big brand experience in a small and
y
adaptive agency environment something that many brands look for Here are a list of some of their
for.
clients and the projects they are working on.
ojects
Agency of Recordxx
• Best Buy Canada • CAMH (Centre for Addiction and Mental
Health)
• Corus Entertainment ~ Cosmo TV, Country • Canwest Digital
Music Television (CMT), Scream - TV + W
Network
• Eaux Vives Water Inc. ~ ESKA • Ministry of Health Promotion
• IKEA Canada • Mount Pleasant Group
• Molson Canadian • Ontario Power Authority (OPA)
• Mr. Sub • St. Michael’s Hospital
• New York Fries • SCA Personal Care
• Pfizer Canada • Sun Life Financial
• Scotts Canada • The Salvation Army
• Upper Canada College • Toshiba
• Virgin Mobile Canada • Evergreen
• WellNX Life Sciences
Projectsxxi
• Astral Radio • Cara – Swiss Chalet Digital
• Canadian Real Estate Association (CREA) • College of Early Childhood Educators
• Dare Foods • MDC Partners
• Lavalife • Osteoporosis Canada
• Toronto International Film Festival • Senior Tours
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• Unilever ~ AXE, Degree, Sunlight, Vaseline • Brookfield Zoo
Intensive Care + Vim)
• WellNX Life Sciences • ethel’s Chocolate Lounges
• World Wildlife Fund Canada (WWF) • Illinois Department of Public Health
• ABC CANADA Literacy Foundation • Girls, Inc.
Accreditation, Awards, Nominations
Zig is an award winning agency having won some of the most prestigious awards in the business.
Earlier this year Elspeth Lynn a Partner and Art Director judged at The One Show 2008 and was a D&AD
jury in 2007 and Aaron Starkman was a jury member for the 2008 Cannes International Advertising
Festival. The recognition of the individual talent through jury invitations for some of the major award
shows and the awards one by their creative talent is a testament to their work. From Cannes, to D&AD,
Cleo’s and The One Show Art Directors Club, Communication Arts and others Zig has gained recognition
and well deserved awards for much of its work based on the idea.
This year alone they won a Golden Lion in radio at Cannes and in 2007 Zig’s
Scream TV’s get scared campaign won Gold for publication and media and Sliver
for best use of special events and stunts. Last year Zig was the third runner up for the Global Media
Agency of the Year at Cannes. In 2004 Zig was second earning Silver in Strategy’s Agency of the Year
awards second to Taxi. Since then it has been a top 5 finalist every year and earned an Honourable
Mention in 2007. This year they were shortlisted again with the 2008 Strategy’s AOY to be revealed on
October 30, 2008. On October 7, 2008 Marketing Magazine revealed that Zig was one of the top ad
agencies in Canada for 2008 which will be presented on November 26, 2008.
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The One Showxxii
2002 2007
Merit Award: Public Service/Political Radio: Single Merit Award: Newspaper or Magazine - Campaign
Cam Mug shots
Client: Breast Cancer Society Client: Greenpeace
Art Director: Elspeth Lynn Art Director: Allan Mah
Creative Director: Elspeth Lynn, Lorraine Tao Creative Director: Martin Beauvais, Lorraine Tao
Director: John Mastromonaco Photographer: Michael Graf
Writer: Lorraine Tao Writer: Andrew Bradley
2005 Merit Award: Single
Silver Award: Consumer Television: 30/:25 Single Mattress
Prison visitor Client: IKEA Canada
Client: Vim Creative Director: Martin Beauvais
Art Director: Stephen Leps Director: Ted Rosnick
Creative Director: Elspeth Lynn, Lorraine Tao Writer: Mark Puchala, Michael Clowater
Director: The Perlorian Brothers
Writer: Aaron Starkman Merit Award: Single
Tree or Air Freshener
Merit Award: Consumer Radio: Single Client: IKEA Canada
Singles Bar Creative Director: Martin Beauvais
Client: IKEA Director: Ted Rosnick
Creative Director: Elspeth Lynn, Lorraine Tao Writer: Marketa Krivy, Andrew Bradley
Writer: Aaron Starkman
2008
2006 Silver Award: 30/:25 - Single
Merit Award: Single Comfeze
Four Weddings and A Funeral Client: Corus Entertainment - SCREAM TV
Client: W Network Art Director: Stephen Leps
Agency Producer: Janet Woods Creative Director: Stephen Leps, Aaron Starkman,
Creative Director: Elspeth Lynn, Lorraine Tao Martin Beauvais
Director: Tom Goudie Director: Craig Brownrigg
Writer: Jonathan Careless, Deborah Prenger Writer: Aaron Starkman
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Cannes Lionsxxiii
Cannes Lions 2008
Gold Radio Lion 2008
Advertiser: Ikea
Product: Mattresses
Entrant Company: Zig
Country: CANADA
Cannes Lions 2007
Gold Media Lion 2007
Advertiser: Corus Entertainment
Product: Scream TV Television Channel
Entrant Company: Zig
Country: CANADA
Summary: Scream TV made people think there was a ghost in a house at place with high pedestrian foot
traffic and this caused news to spread like wildfire, it generated national media coverage and s 29
percent increase in subscriptions a success by any measure.
2005 Awardsxxiv
Television & Cinema Advertising Director: Traktor
Television Commercials Individual up to and Production Company: Wave Productions
including 30 seconds Advertising Agency: Zig
Silver Nomination Client: Zettl
Title: Prison Visitor Brand: Waitrose Gin
Clio Awardsxxv
Must Live
Car Window IKEA, Zig, Toronto
Corus Entertainment Group - Country Music Television/Cinema, Shortlist, 2005
Television, Zig, Toronto
Television/Cinema, Shortlist, 2005 Credits:
Production Company: Reginald Pike, Toronto
Credits: Creative Director: Elspeth Lynn, Lorraine Tao
Production Company: Untitled, Toronto Copywriter: Michael Clowater
Creative Director: Elspeth Lynn, Lorraine Tao Art Director: Mike Sundell
Copywriter: Aaron Stowkman Producer: Sam Ferguson
Art Director: Stephen Leps Director: Mark Gilbert
Director: Mark Gilbert Editor: Matthew Kett
Editor: Aaron Dark
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Prison Visitor
Unilever - Vim , Zig, Toronto Two Weeks Notice: 30 Four Weddings And A
Television/Cinema, Gold, 2005 Funeral: 30 Sense & Sensibility: 30
W Network, Zig, Toronto
Credits: Radio, Bronze, 2006
Production Company: Reginald Pike, Toronto
Creative Director: Elspeth Lynn, Lorraine Tao Sense & Sensibility: 30
Copywriter: Aaron Starkman W Network, Zig, Toronto
Art Director: Stephen Leps Radio, Bronze, 2006
Producer: Bridget Flynn
Director: The Perlorian Brothers
News
The spark is at the heart of what has made Zig tick and there is
always something going on be it a client presentation, a new
creative mind entering the fray or a challenge to meet. The ad
industry is that lives and dies by the unexpected and for Zig it
means doing things their own way. Zig has operated a blog
where Andy, Christian and a few others put their thoughts on the business letting the public and those
interested ad people know their insights. The last post was during the summer and since then it has
remained silent and as of October 24, 2008 the zlog at zigideas.blogspot.com was taken off their site and
is no longer accessible to the public.
In September Zig launched a new multi-media platform
campaign that was build upon the success of their mattress
spots that have the headline “So comfortable you’ll need shorter
bedtime stories. It appears in October’s issue of Style and
Decormag. This campaign will include rich digital ads on major
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14. zig ideas in their most powerful form
portals with television spots highlighting Ikea’s bedroom furnishings. This is an example of their ability to
tackle more integrated campaigns since their merger with ACLC.xxvi
Recent Account Wins
Every agency is always on the lookout for new clients and here are some Zig’s recent wins. Zig turned
another sharp corner when it was tapped by the New Democratic Party
of Canada for the fall election. This was Zig’s first time in political
advertising although Andy did note that several staff members had
worked on previous campaigns.xxvii One of their ads called “a new kind
of strong” focused on attacking Harper on his stands on the issues. In October Elysian Hotels and Resorts
a luxurious resort company made Zig their agency of record. After a review they will launch their brand
on a global scale starting with their flagship property in Chicago.xxviii
On July 16, 2008 Zig landed the Astral Media Radio account. Zig will create a multimedia campaign for
their Toronto radio stations and work on rebranding their national network of stations. When they got
started with the campaign with their “We Need to Talk” Initiative was a
guerrilla outdoor campaign that showcased sensitive issues like “Is
Toronto a world-class sports city – at losing?” and others.xxix This
showcased the stations ability to tackle the issues and was a unique
way to get the word out in a way that got Astral Media noticed.
In early 2008 Zig was tapped as the agency for Eaux Vives Water Inc. for
their Eska bottled water campaign. Unless you are from Quebec you
probably don’t know about the Eska brand, but it launched in 2007 in
Quebec and Zig has been helping them to brand more broadly. They
produce Canadian natural spring water with an underlying concern for the environment. xxx
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15. zig ideas in their most powerful form
question?
To zig or not to zig that is the question?
Everyone always wants to know what makes your agency, your business different than everyone else. At
Zig they refuse to be put into a neat and tidy box, it is the culture and the people that make any agency
different from the next. At Zig this is apparent because they live by example. For Lynn and Tao they had
to become managers when they wanted to be the creatives, this meant that later they had to let some
responsibilities go so they could get back to the creative tag team they are known for.xxxi Zig is an
adaptive agency that is on the move, the recent merger with ACLC has meant that this is not the same
only Zig but a new and stronger one. Their challenge will be on maintaining the culture and creative
vision while being able to respond quickly to the changing conditions on the ground and of their clients.
It all comes back to the idea, the work and the magic. That is what has set Zig apart from the rest. The
thought and insight, the creativity and execution, how they collide and interact is what has made Zig
what it is today. This is a place of organized chaos, where every day a tornado comes to ground and
whereas most businesses would collapse in that environment Zig is able to thrive, in the chaos they are
able to harness that energy and turn it into genius. To Zig means to take a sharp turn and that is how
they run their business, guided by their principles, not limited to the expected and every day turning out
creative gems that help their clients to succeed.
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Endnotes
i
ZIG <http://www.merriam-webster.com/dictionary/Zig>
webster.com/dictionary/Zig>
ii
Scott, Alec, Who’s in charge here? The Globe and Mail, November 21, 2007.
<http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home>
<http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb-Zig1122/BNStory/robSmallBizMag/home>
iii
Limbaugh, Katrina, Director of Communications, October 16, 2008.
iv
McKenzie, Brett, Agency Profile: The Agency Formerly Known as Hadrian's Hall, ihaveanidea.org,
<http://www.ihaveanidea.org/articles/index.php?/archives/362
<http://www.ihaveanidea.org/articles/index.php?/archives/362-Agency-Profile-The-Agency-Formerly-Known Known-As-Hadrians-
Wall.html>
v
Zig and ACLC Announce Merger, mdc-partners.com, June 20, 2008, <ht
partners.com, <http://www.mdc-
partners.com/news/detail/337_Zig+and+ACLC+Announce+Merger.html>
vi
Poulton, Terry, Toshiba bows ask-the-Sherpa caper, Media in Canada, August 21, 2008.
Sherpa
<http://www.mediaincanada.com/articles/mic/20080821/sherpa.html>
vii
Limbaugh, Katrina, Director of Communications, October 16, 2008.
viii
Limbaugh, Katrina, Director of Communications, October 24, 2008.
ix
http://www.Zigideas.com/
x
Lloyd, Jeromy, Beauvais expands CD role at Zig, Marketing Magazine, April 23, 2008.
<http://www.marketingmag.ca/english/news/agency/article.jsp?content=20080429_101305_8268>
w.marketingmag.ca/english/news/agency/article.jsp?content=20080429_101305_8268>
xi
Scott, Alec, Who’s in charge here?, Globe and Mail, November 21, 2008.
<http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home>
<http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb-Zig1122/BNStory/robSmallBizMag/home>
xii
Limbaugh, Katrina, Director of Communications, October 16, 2008.
xiii
October 23, 2008. <http://www.Zigideas.com/>
xiv
Presidents & Juries Film Lions Jury, Jury Bio. October 18, 2008.
<http://www.canneslions.com/festival/juries.cfm?juryid=1&jurerid=28>
xv
Konopelky, Catherine, Interview, Ihaveanidea.org, 2004.
pelky,
<http://www.ihaveanidea.org/creatives/index.php?/archives/73
<http://www.ihaveanidea.org/creatives/index.php?/archives/73-Elspeth-Lynn.html>
xvi
Brown,David, Lynn leaving Zig for the U.K., Marketing Magazine, November 14, 2008
<http://www.marketingmag.ca/english/news
<http://www.marketingmag.ca/english/news/agency/article.jsp?content=20081113_175223_12276>
xvii
Lloyd, Jeromy, Musical chairs for Taxi, Zig, Marketing Magazine, October 8, 2008.
< http://www.marketingmag.ca/english/news/agency/article.jsp?content=20081007_180628_16348>
xviii
Zig taps Limbaugh for director of communications, June 18, 2008.
ctor
< http://inbrief.prweekblogs.com/tag/katrina
http://inbrief.prweekblogs.com/tag/katrina-limbaugh/>
xix
Limbaugh, Katrina, Director of Communications, October 24, 2008.
xx
Limbaugh, Katrina, Director of Communications, October 16, 2008.
xxi
Limbaugh, Katrina, Director of Communications, October 16, 2008.
tor
xxii
http://www.oneclub.org/
xxiii
http://www.canneslions.com/
xxiv
http://www.dandad.org/awards2005/
xxv
http://www.clioawards.com/
xxvi
Paul, Jonathan, Ikea bows storybook campaign, Media in Canada, September 23, 2008.
<http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272>
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272>
xxvii
Lloyd, Jeromy, Zig, Element Agency back up NDP, Liberals, Marketing Magazine, September 9, 2008.
< http://www.marketingmag.ca/english/news/marketer/article.jsp?co
http://www.marketingmag.ca/english/news/marketer/article.jsp?content=20080909_150124_13272>
xxviii
Elysian Hotels and Resorts Taps zig as Agency of Record, hospitality.net, October 13, 2008.
< http://www.hospitalitynet.org/news/154000397/4038151.search?query=elysian+hotels+and+resorts+>
xxix
Gianatasio, David, Advertising in Toronto spans earth and sky, Adfreak.com, August 28, 2008.
< http://adweek.blogs.com/adfreak/2008/08/advertising
http://adweek.blogs.com/adfreak/2008/08/advertising-in.html>
xxx
Semansky, Matt, Zig bottles up Eska account, Marketing Magazine, January 9, 2008.
< http://www.marketingmag.ca/english/news/account
http://www.marketingmag.ca/english/news/accounts/article.jsp?content=20080506_120153_7636>
xxxi
Scott, Alec, Who’s in charge here?, Globe and Mail, November 21, 2008.
<http://www.reportonbusiness.com/servlet/story/RTGAM.20071121.wsb Zig1122/BNStory/robSmallBizMag/home>
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