1. Genuine Health
317 Adelaide Street West, Suite 501 Mr. Stewart Brown, Founder and President
Toronto, ON M5P 1P9 Revenue: $7.8 Million
p: 416-977-8765 Employees: 1-40
f: 416-977-4184
http://www.genuinehealth.com/
Overview
Genuine Health, Inc. develops and markets healthcare products. The company offers products
for weight loss, abdominal fat loss, body nutrition, losing excess body fat, healthy skin,
cardiovascular support, inflammation reduction, reducing the signs of aging, beauty
enhancement, protein, multi-vitamins, and fibre. It also offers books that provide healthcare
information. The company is based in Toronto, Canada. i D
They only use pure, natural ingredients
Their criteria for every ingredient are they must be pure and natural, research-proven, safe and
effective. Their formulas do not contain, such as: artificial colours, flavours, sweeteners or
preservatives, corn, dairy, egg, gluten, yeast, GMO or animal products.
We're research-driven and proven
All of our formulas are backed by leading research and contain only clinically proven ingredients
in clinically proven dosages, based on reputable published studies. ii
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History
In the mid 1990s, Brown and Sam Graci, who asked for his help marketing and distributing a
product called greens+.
By 1998, demand had exploded so dramatically that he decided to sell the Supplements Plus
chain and focus on the wholesale business.
That business became Genuine Health, which today sells greens+ and more than 35 other
products to health food, grocery, and drug stores across Canada. In addition they conduct their
own research at prestigious universities.
The company’s commitment to health education is exemplified by the five “programs” available
on its website, weight loss, healthy longevity, stress management, and hormonal health. iii
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2. Genuine Health
GNC Store Shelve
PROMOTION: A downloadable
coupon that is currently found on
their site as a current special on their
products.
2
HU http://www.genuinehealth.com/ as of July 24, 2009
UH

3. Genuine Health
Global Branding
Genuine Health has recently entered the American market and Dan Brousseau their VP of Strategy and
Business Development says that it is time to develop their global brand. They want to meet an unmet
need in the market for innovative products with crisp branding.iv
Key Product Categories: Include Omega-3 essential fatty acids, proven weight loss support, and multi
vitamin/minerals, they are broken down into 4 categories: v
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• Healthy Daily Essentials
• Healthy Weight Management supplements
• Healthy Longevity
• Healthy Skin
Contest Winner on the site as of July 24, 2009 Endnotes
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4. i
< http://investing.businessweek.com/research/stocks/private/snapshot.asp?privcapId=30795955 > Accessed July 14, 2009.
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ii
<http://www.genuinehealth.com/> Accessed July 13, 2009.
iii
Foreman, Curtis, Genuine Health, alive.com, Accessed July 14, 2009.
iv
<http://www.npicenter.com/images/profile/Genuine/Genuine_health_media_kit_for_Expo_West_final.pdf> Accessed July 27, 2009.
v
<http://www.npicenter.com/images/profile/Genuine/Genuine_health_media_kit_for_Expo_West_final.pdf> Accessed July 27, 2009.