Presentation Market Area Western Europe from Tele2s Capital Markets Day 2009

1. WESTERN EUROPE
1 2009-09-17 Henrik Ringmar

2. MARKET AREA
WESTERN EUROPE
Henrik Ringmar
Market Area Director

3. INTRODUCTION
Market Area Western Europe
Represents 32 percent of total revenues Q2 2009
More than SEK 1 000 million in operational cash flow 1H 2009
Gold standard for Tele2 Group in Business to Business services and
consumer fixed broadband
Short- to medium-term focus & activities:
Netherlands Develop for the future
Austria Further restructuring
Germany Cash focus
France New direction
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4. OPERATIONAL PERFORMANCE
Benefiting from operational SEK million
2 000
REVENUE
excellence 1 600
1 200
Aiming to increase market 800
share in B2B segment 400
0
2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2
SEK million
EBITDA
480 SEK million
EBITDA - CAPEX
400
400
320 320
240 240
160 160
80 80
0 0
2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2 2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2
-80 -80
-160 -160
Netherlands Germany Austria France
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5. THE NETHERLANDS
Develop for the future

6. ISSUES WE HAVE TACKLED
Merged Tele2 and Versatel
Secured broadband development
Strengthened B2B department
+
=
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7. OUR STRENGTHS
“On net” strategy on own
fixed network
All segments served with
full product portfolio
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8. PROVIDING THE BEST DEAL
Combining Price Leadership with proven Quality
– Results in higher sales, lower acquisition costs and lower churn
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9. CUSTOMER LIFE TIME VALUE
Fixed: milk & defend BB: Increase Value & Lock-in
1P 2P 3P 3P+ mobilised
39 39
34 35
32 32
26
29 378 Rev
36 34 364
33 34 23 23 349
32 30 31
Rev 30 29 28 330
319 70
312 70
303 70
282 71 1P
266 75 72
254
77
627 79
550 83
86
500
466
432
410
384 308
362
341 279 295
Fixed 323 259
573 414 322 271 237 247
240 208 180
226
166 146
202
130 183
168
WLR 192 202 203 197 195 193 2/3P
Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09 Q1-07 Q2-07 Q3-07 Q4-07 Q1-08 Q2-08 Q3-08 Q4-08 Q1-09 Q2-09
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10. IMPROVED PRODUCT
OFFERINGS
VDSL2 Introduction Mobile Internet Services
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11. BEST IN CLASS PROVIDER IN
THE CORPORATE SEGMENT
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12. STRONG POSITION B2B &
WHOLESALE
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13. AUSTRIA
Further restructuring

14. TELE2 AUSTRIA
SEK million EBITDA
160
80
0
2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2
-80
SEK million
EBITDA - CAPEX
160
80
0
2008 Q1 2008 Q2 2008 Q3 2008 Q4 2009 Q1 2009 Q2
-80
-160
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15. Q&A
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16. SUMMARY
Successful restructuring delivered
Aim for increasing market share
in the B2B segment
Selectively develop product
portfolio with new services that
fulfill customer demands
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