3 C's of LinkedIn

1. The 3 C’s of LinkedIn
Capability, Creditability and Consistency
Shimira Williams| Integration Specialist
Productivity, LLC
AskMe@productivityllc.com or #askprotech

2. Shimira Williams
Integration Specialist
Productivity, LLC
info@productivityllc.com
Objective
• An overview of the LinkedIn
platform
• LinkedIn Etiquette
Agenda
• Introductions
• How to implement the 3 C’s
• Resources
• Wrap-Up
Shimira Williams is an innovator, educator,
tenacious Science, Technology, Engineering and
Mathematics (S.T.E.M.) advocate and an economic
stimulator of technology education. A Pittsburgh,
PA native and entrepreneur, she aspires to be a
catalyst in eliminating the digital divide, especially
in urban communities. Her mission is to build digital
citizens through living, working and playing all
things STEM!
She also operates TekStart, a STEM-based after-school
and summer program that literally kick
starts technology education to grow the innovation
economy. A notable program is Lunch & Learn, a
career exploration lunch series for students to
meet people that work in S.T.E.M. driven careers.
The Digital Literacy Project has identified this
program as an example of exemplary use of
technology with children. Additionally, the lesson
plan for Lunch & Learn will be included in The
Remake Learning Digital Cookbook for Recipes for
Remarkable Learning, a resources for educators via
an online platform.
“Growing the Innovation Economy, One Young
Technologist at a Time” | Sarah Jackson,
Remake Learning
‘Pittsburgh STEM-focused daycare embraces
African-Americans” | Deborah M. Todd,
Pittsburgh Post-Gazette
“Local entrepreneur is all about technology”
|Diane I. Daniels, New Pittsburgh Courier
AskMe@productivityllc.com or
#askprotech

3. What is LinkedIn?
• A business-oriented social
network platform designed
for professional networking.
• A place to connect with
colleagues, industry leaders,
and potential
clients/investors
• Become a thought leader on
topics you are well versed
and skilled.
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4. Capability
• Your professional headline should summarize your
capabilities and passion.
• Provide a background summary that will
encourage people to read more. (Cover letter)
• Detail your experience; provide samples of your
work when possible. (Resume)
• Create a human to human connection via your
education, affiliations, community outreach and
interest.
AskMe@productivityllc.com or
#askprotech

5. Three way to build creditability
1. Content
• Creating content utilizing the blog platform.
• Sharing quality relevant content for your industry or
geographic location.
• Commenting with in groups, especially members-only.
2. Endorsement
• Have your connections endorsed your skills.
• Endorse people that you have worked with.
3. Recommendations
• When a colleague/client writes you a recommendation.
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#askprotech

6. Be consistent!
• If the information is on
your resume, it should
be on your LinkedIn
profile.
• Share information on
your profile.
• Update your connections
• Engage in your groups
but do not spam.
AskMe@productivityllc.com or
#askprotech

7. Its not optional for small businesses owners.
• It’s VITAL to create a presence on LinkedIn for your
personal brand.
• Create a profile for your company.; FREE marketing!
• You can utilize the Business Services features to
assist in attracting talent and sales. (Fee-based)
• Post a job, the fee is based on your geographic location.
• LinkedIn Recruiter is also talent solution
• Create advertisement
• Sales solution with geographic targeting options.
AskMe@productivityllc.com or
#askprotech

8. More from LinkedIn
• Go mobile with LinkedIn apps
• Standard to manage profile and connections as well
as receive updates.
• Pulse to gain exclusive insights and content
• Premium Services
• Land your dream job
• Find and contact the right people
• Unlock sales opportunity
• Find and hire talent
AskMe@productivityllc.com or #askprotech

9. Stay Connected!
Shimira Williams
Integration Specialist
Productivity, LLC
E: info@productivityllc.com
W: www.productivityllc.com
Subscribe to our weekly #protechtips
via our website!
Subscribe to our YouTube channel
www.youtube.com/productivityllc
Follow us @ productivityllc on
Faceboook, Twitter & Scoop.it
Establish
• Domain Management
• Web hosting
• Email Integration
Management
• Social Media
• News, Blog & Media
Monitor
• Who’s mentioning you
• How are people engaging
your content?
• What goals do you have?
Can I answer any questions?
Find this presentation and articles referenced at
https://bitly.com/bundles/o_4f0hpilad6/7
Thank you for your time and engagement!
AskMe@productivityllc.com or #askprotech