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Online Branding
1. ONLINE BRANDING
COMPANY OF THE YEAR
Presentation by Teije Bakker
2. There is a problem, everyone is
Googling you.
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3. There is an opportunity, everyone is
Googling you.
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4. 89 %
of buyers find it appropriate to consider
professional online data in assessing
companies
They too Google your company!
Source: http://www.concurringopinions.com/archives/2010/03/googling-employees-why-your-online-reputation-matters.html
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5. a word about branding:
in the world,
“It‘s not about who you know,
“
it‘s about people knowing your company.
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6. Brands are memorable, powerful, and a
source of differentiation in your market
Before one can build a brand online,
one must have a presence there!
Today, your virtual profile is just as
valuable as your companies skills and
knowledge
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7. Seeking industry opinions:
334 Top managers
from the consulting company
Lachner Aden Beyer &
Company (LAB)
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8. Of 334 LAB managers polled. . .
71%: say that their brand in the internet is important
or very important
33.2% control and update regularly what
information is available about them on the internet
90% are convinced that the importance of the
digital brand will grow in significance over time
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9. Your own network of websites is. . .
Today: an advantage
Tomorrow: a necessity
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10. However. . .
Simply being present around the internet is not
enough:
Do you control information & visibility of your
company name and associated products?
Either you are a collage of loosely related or
irrelevant search data, or you are a brand.
A Google search of a typical companies‘s name
returns:
Online directories
LinkedIn company profile
SPAM
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14. Step 1 in the future of branding
A network of websites on target keywords
High level of control over content and
layout
Good visibility and presence in the Internet
Control the #1 result on Google
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15. Brand + Company
Brands within a company have their own
personalities, qualities, and activities
Brands and their company are perceived
together
Reputation management and brand
building by small brand websites helps their
company and vice-versa
Brands and Company combine for greater
value to both.
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16. Tijba end user
Tyba:Overview basics
What you pay: € 20.000 per 25 websites(startup)
Every next year € 7.500 (p.a.)
What you get:
Brand websites on dedicated keywords
Branding of your company and lead generation
Analytics Dashboard to measure performance
Increased reputation
Increased brand awareness
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17. Tijba allows you to be more than just facts &
figures on the web. . .
Your free space to share what you want
The intangibles about your brand that show who
you are
Branding, points of view, emotions, values
Customize your own layout to reflect your
sensibilities
Share your company authored content: portfolios,
product reviews, video‘s, etc.
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18. Problem solved!
Your company builds a strong,
visible brand on the web while
being ambassadors for their
products.
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19. Credible. Visible. Flexible. Friendly.
Tijba‘s values are your brand‘s strengths.
Brand sites create a vastly more professional impression
Brand sites can link to other organizations, people,
websites, and media whose ideas and values inspire the
site‘s owner
Link to the company allows to the websites become
“brand ambassadors“ for their respective company while
having the credibility of their company‘s name – a win-
win situation
You build a brand; even the domain/keyword is a brand
itself
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22. For more information :
Tijba Online Publishing
Buunderkamp 12
6874NC Wolfheze
The Netherlands
t. +31 26 711 41 31
f. +31 84 74 69 081
e. info@tijba.nl
w. www.tijba.nl
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