Presentation to NAA MediaXchange conference about the state of hyperlocal and InJersey.com

1. THREE HURRAHS FOR
HYPERLOCAL
JOURNALISM
Finding a business model
amidst all the hype

2. WHO AM I?

3. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey

4. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
• Digital Development Director for Gannett NJ

5. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
• Digital Development Director for Gannett NJ
• Manage five core newspaper sites and five sister sites in NJ

6. WHO AM I?
• Ted Mann — ted@injersey.com / @turkeymonkey
• Digital Development Director for Gannett NJ
• Manage five core newspaper sites and five sister sites in NJ
• Obsessed with open source

7. POP QUIZ

8. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?

9. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?

10. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space?

11. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion

12. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?

13. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?

14. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
• Where can journalism students edit and publish directly to the
New York Times website?

15. POP QUIZ
• Which local media organization is currently hiring 55 positions,
including reporters and editors?
• What is the total estimated potential revenue in the hyperlocal
space? $13 Billion
• What is the one area where Gannett’s New Jersey newspapers --
e.g. Courier-Post, Asbury Park Press, The Daily Journal -- are
expanding local news coverage?
• Where can journalism students edit and publish directly to the
New York Times website?

17. 2004

18. 2010

19. 2010

20. WHAT IS HYPERLOCAL?
• News or content pertaining to a town or small community.
• Often
involves collaboration between veteran journalists and
community members or citizen journalists.
Hyperlocal Not Hyperlocal

21. LOTS OF DIFFERENT MODELS

22. LOTS OF DIFFERENT MODELS
• Citizen-run

23. LOTS OF DIFFERENT MODELS
• Citizen-run
• Full-time journalists

24. LOTS OF DIFFERENT MODELS
• Citizen-run
• Full-time journalists
• Pro-Am (hybrid)

25. LOTS OF DIFFERENT MODELS
• Citizen-run
• Full-time journalists
• Pro-Am (hybrid)
• Aggregator

32. “JARVIS” BUSINESS MODEL
• NewsInnovation.com/models
• Assumptions: $3-$15k startup; 20-60k population

33. MONETIZING HYPERLOCAL

34. THE BIGGEST CHALLENGE

35. THE BIGGEST CHALLENGE
User-Generated Content
(how do you get people to do more than post comments?)
Some of the solutions ....

36. INJERSEY.COM
CITIZEN JOURNALIST MODEL

37. INJERSEY.COM
CITIZEN JOURNALIST MODEL

38. INJERSEY.COM
CITIZEN JOURNALIST MODEL
• Open Registration and a social network for citizen journalists (powered by
WordPress MU & BuddyPress)

39. DEMO
http://injersey.com/about/

40. OPEN REGISTRATION =
OPEN ACCESS

41. OPEN REGISTRATION =
OPEN ACCESS
• User profiles, ability to author posts, access to all sites

42. OPEN REGISTRATION =
OPEN ACCESS
• User profiles, ability to author posts, access to all sites

44. COACHING CITIZEN
JOURNOS
• Using PM’s to issue assignment requests and ideas
• Messaging to send feedback and revision requests
• Member profiles to ensure some degree of accountability

45. OTHER WAYS OF FOSTERING
CITIZEN JOURNALISM

46. OTHER WAYS OF FOSTERING
CITIZEN JOURNALISM
• SeeClickFix

47. OTHER WAYS OF FOSTERING
CITIZEN JOURNALISM
• SeeClickFix
• Twitter

48. OTHER WAYS OF FOSTERING
CITIZEN JOURNALISM
• SeeClickFix
• Twitter
• Google Moderator

50. “Doing journalism in 2010 is an
act of community organizing”
—Robert Niles, The Online Journalims Review

51. CONTACT INFO
InJersey.com
Ted Mann: ted@injersey.com / @turkeymonkey
Personal Blog: turkeymonkey.com