SlideShare uma empresa Scribd logo

Chanimal Naming Logo Guidelines

•
•
T
tedfinch

Rule for company, product naming and top 4 criteria for an effective logo

1 de 28
Baixar para ler offline
Company, Division & Product Naming Plus… Logo (Identity) Guidelines
Process ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Naming Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Group Concurrence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding Considerations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Company/Division Naming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Corporate Tag Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Positioning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Naming ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Tag Lines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bad Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Approaches (good or bad) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Compare Current Name ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Competition ,[object Object],[object Object],[object Object],[object Object]
Brainstorming ,[object Object],[object Object],[object Object]
Evaluate Candidates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Research ,[object Object],[object Object],[object Object],[object Object],[object Object]
Finalize ,[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Guidelines ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Logo Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]
 

Recomendados

Diving Deep Into Naming
Diving Deep Into NamingDiving Deep Into Naming
Diving Deep Into NamingDaggerfin
 
Fi week 4 - Naming Positioning & Logos
Fi week 4 - Naming Positioning & LogosFi week 4 - Naming Positioning & Logos
Fi week 4 - Naming Positioning & LogosAlexandre Wayenberg
 
A brand is forever
A brand is foreverA brand is forever
A brand is foreverSameer Mathur
 
Branding Elements and Strategies
Branding Elements and StrategiesBranding Elements and Strategies
Branding Elements and Strategiesguest41b34812
 
5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy 5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy Heather Akerberg
 
Builtin Functions and variables naming rules
Builtin Functions and variables naming rulesBuiltin Functions and variables naming rules
Builtin Functions and variables naming rulesNigah Mathour
 
Product Naming Best Practices
Product Naming Best PracticesProduct Naming Best Practices
Product Naming Best PracticesJohn La Bouff ? ? ?
 
Improveon naming guidelines
Improveon naming guidelinesImproveon naming guidelines
Improveon naming guidelinesDavid Green
 

Recomendados

Diving Deep Into Naming
Diving Deep Into NamingDiving Deep Into Naming
Diving Deep Into NamingDaggerfin
 
Fi week 4 - Naming Positioning & Logos
Fi week 4 - Naming Positioning & LogosFi week 4 - Naming Positioning & Logos
Fi week 4 - Naming Positioning & LogosAlexandre Wayenberg
 
A brand is forever
A brand is foreverA brand is forever
A brand is foreverSameer Mathur
 
Branding Elements and Strategies
Branding Elements and StrategiesBranding Elements and Strategies
Branding Elements and Strategiesguest41b34812
 
5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy 5 Brand Elements for a Killer Branding Strategy
5 Brand Elements for a Killer Branding Strategy Heather Akerberg
 
Builtin Functions and variables naming rules
Builtin Functions and variables naming rulesBuiltin Functions and variables naming rules
Builtin Functions and variables naming rulesNigah Mathour
 
Product Naming Best Practices
Product Naming Best PracticesProduct Naming Best Practices
Product Naming Best PracticesJohn La Bouff ? ? ?
 
Improveon naming guidelines
Improveon naming guidelinesImproveon naming guidelines
Improveon naming guidelinesDavid Green
 
PLM Integrator Suite - More4apps
PLM Integrator Suite - More4appsPLM Integrator Suite - More4apps
PLM Integrator Suite - More4appsMore4Apps
 
Product Naming Guidelines
Product Naming GuidelinesProduct Naming Guidelines
Product Naming GuidelinesStephanie Chambers
 
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...Massimo Cenci
 
Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1Massimo Cenci
 
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...Massimo Cenci
 
Review of SQL
Review of SQLReview of SQL
Review of SQLInformation Technology
 
Nomenclature naming compounds ppt
Nomenclature naming compounds pptNomenclature naming compounds ppt
Nomenclature naming compounds pptrmasterson
 
Data Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management InitiativesData Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management InitiativesAlan McSweeney
 
How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model DATUM LLC
 
Methods of data collection
Methods of data collection Methods of data collection
Methods of data collection PRIYAN SAKTHI
 
Good Governance : Origin, concepts and components
Good Governance : Origin, concepts and componentsGood Governance : Origin, concepts and components
Good Governance : Origin, concepts and componentsNayana Renukumar
 
Data Collection-Primary & Secondary
Data Collection-Primary & SecondaryData Collection-Primary & Secondary
Data Collection-Primary & SecondaryPrathamesh Parab
 
Enterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERPEnterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERPUMaine
 
The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products Steve Manning
 
September 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott HaumanSeptember 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott HaumanAnnArborSPARK
 
A Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business StrategyA Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business StrategyMathew Anthony
 
Brand Elements
Brand ElementsBrand Elements
Brand ElementsPam C
 
You Name It
You Name ItYou Name It
You Name ItWallamboklang Rynjah
 
5965822.ppt
5965822.ppt5965822.ppt
5965822.pptMirHossain25
 
Branding
BrandingBranding
Brandingbrywar93
 
Please Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel SuttonPlease Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel SuttonLaurel Sutton
 
Building Your Brand
Building Your BrandBuilding Your Brand
Building Your BrandJonathanBowman24
 

Mais conteúdo relacionado

Destaque

PLM Integrator Suite - More4apps
PLM Integrator Suite - More4appsPLM Integrator Suite - More4apps
PLM Integrator Suite - More4appsMore4Apps
 
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...Massimo Cenci
 
Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1Massimo Cenci
 
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...Massimo Cenci
 
Nomenclature naming compounds ppt
Nomenclature naming compounds pptNomenclature naming compounds ppt
Nomenclature naming compounds pptrmasterson
 
Data Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management InitiativesData Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management InitiativesAlan McSweeney
 
How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model DATUM LLC
 
Methods of data collection
Methods of data collection Methods of data collection
Methods of data collection PRIYAN SAKTHI
 
Good Governance : Origin, concepts and components
Good Governance : Origin, concepts and componentsGood Governance : Origin, concepts and components
Good Governance : Origin, concepts and componentsNayana Renukumar
 
Data Collection-Primary & Secondary
Data Collection-Primary & SecondaryData Collection-Primary & Secondary
Data Collection-Primary & SecondaryPrathamesh Parab
 
Enterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERPEnterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERPUMaine
 

Destaque (13)

PLM Integrator Suite - More4apps
PLM Integrator Suite - More4appsPLM Integrator Suite - More4apps
PLM Integrator Suite - More4apps
 
Product Naming Guidelines
Product Naming GuidelinesProduct Naming Guidelines
Product Naming Guidelines
 
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 6 of Data Warehouse and Business Intelligence - Naming convention tec...
 
Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1Data Warehouse and Business Intelligence - Recipe 1
Data Warehouse and Business Intelligence - Recipe 1
 
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
Recipes 8 of Data Warehouse and Business Intelligence - Naming convention tec...
 
Review of SQL
Review of SQLReview of SQL
Review of SQL
 
Nomenclature naming compounds ppt
Nomenclature naming compounds pptNomenclature naming compounds ppt
Nomenclature naming compounds ppt
 
Data Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management InitiativesData Governance: Keystone of Information Management Initiatives
Data Governance: Keystone of Information Management Initiatives
 
How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model How to Build & Sustain a Data Governance Operating Model
How to Build & Sustain a Data Governance Operating Model
 
Methods of data collection
Methods of data collection Methods of data collection
Methods of data collection
 
Good Governance : Origin, concepts and components
Good Governance : Origin, concepts and componentsGood Governance : Origin, concepts and components
Good Governance : Origin, concepts and components
 
Data Collection-Primary & Secondary
Data Collection-Primary & SecondaryData Collection-Primary & Secondary
Data Collection-Primary & Secondary
 
Enterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERPEnterprise Systems: SCM, CRM, & ERP
Enterprise Systems: SCM, CRM, & ERP
 

Semelhante a Chanimal Naming Logo Guidelines

The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products Steve Manning
 
September 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott HaumanSeptember 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott HaumanAnnArborSPARK
 
A Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business StrategyA Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business StrategyMathew Anthony
 
Brand Elements
Brand ElementsBrand Elements
Brand ElementsPam C
 
Please Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel SuttonPlease Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel SuttonLaurel Sutton
 
Branding logic based on your status quo 2016.8.17
Branding logic based on your status quo 2016.8.17Branding logic based on your status quo 2016.8.17
Branding logic based on your status quo 2016.8.17Bach Moh
 
Brand Development Tools & Tests
Brand Development Tools & TestsBrand Development Tools & Tests
Brand Development Tools & TestsTodd Ebert
 
Corporate Branding Management_Proposal.pdf
Corporate Branding Management_Proposal.pdfCorporate Branding Management_Proposal.pdf
Corporate Branding Management_Proposal.pdfBrianHill567694
 
SAS Competition Slides
SAS Competition SlidesSAS Competition Slides
SAS Competition SlidesRanon Sim
 
SAS Slides FINALE (2)
SAS Slides FINALE (2)SAS Slides FINALE (2)
SAS Slides FINALE (2)Vincent Tatan
 
Assignment 1Positioning Statement and MottoUse the provi.docx
Assignment 1Positioning Statement and MottoUse the provi.docxAssignment 1Positioning Statement and MottoUse the provi.docx
Assignment 1Positioning Statement and MottoUse the provi.docxbraycarissa250
 
SMX West 2010 - Conversion Optimization Tips
SMX West 2010 - Conversion Optimization TipsSMX West 2010 - Conversion Optimization Tips
SMX West 2010 - Conversion Optimization TipsKayden Kelly
 

Semelhante a Chanimal Naming Logo Guidelines (20)

The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products The Complete Guide to Naming Companies & Products
The Complete Guide to Naming Companies & Products
 
September 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott HaumanSeptember 2010 - Marketing Roundtable - Scott Hauman
September 2010 - Marketing Roundtable - Scott Hauman
 
A Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business StrategyA Refresher On Brands Branding And Business Strategy
A Refresher On Brands Branding And Business Strategy
 
Brand Elements
Brand ElementsBrand Elements
Brand Elements
 
You Name It
You Name ItYou Name It
You Name It
 
5965822.ppt
5965822.ppt5965822.ppt
5965822.ppt
 
Branding
BrandingBranding
Branding
 
Please Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel SuttonPlease Stop Naming Things / BayCHI presentation / Laurel Sutton
Please Stop Naming Things / BayCHI presentation / Laurel Sutton
 
Building Your Brand
Building Your BrandBuilding Your Brand
Building Your Brand
 
Brand 4.pptx
Brand 4.pptxBrand 4.pptx
Brand 4.pptx
 
Branding + brand architecture
Branding + brand architectureBranding + brand architecture
Branding + brand architecture
 
Branding logic based on your status quo 2016.8.17
Branding logic based on your status quo 2016.8.17Branding logic based on your status quo 2016.8.17
Branding logic based on your status quo 2016.8.17
 
Brand Development Tools & Tests
Brand Development Tools & TestsBrand Development Tools & Tests
Brand Development Tools & Tests
 
Corporate Branding Management_Proposal.pdf
Corporate Branding Management_Proposal.pdfCorporate Branding Management_Proposal.pdf
Corporate Branding Management_Proposal.pdf
 
SAS Competition Slides
SAS Competition SlidesSAS Competition Slides
SAS Competition Slides
 
SAS Slides FINALE (2)
SAS Slides FINALE (2)SAS Slides FINALE (2)
SAS Slides FINALE (2)
 
Assignment 1Positioning Statement and MottoUse the provi.docx
Assignment 1Positioning Statement and MottoUse the provi.docxAssignment 1Positioning Statement and MottoUse the provi.docx
Assignment 1Positioning Statement and MottoUse the provi.docx
 
SMX West 2010 - Conversion Optimization Tips
SMX West 2010 - Conversion Optimization TipsSMX West 2010 - Conversion Optimization Tips
SMX West 2010 - Conversion Optimization Tips
 
THE BRAND - MiNi ENCYCLOPEDIA
THE BRAND - MiNi ENCYCLOPEDIATHE BRAND - MiNi ENCYCLOPEDIA
THE BRAND - MiNi ENCYCLOPEDIA
 
Brand
BrandBrand
Brand
 

Chanimal Naming Logo Guidelines

  • 1. Company, Division & Product Naming Plus… Logo (Identity) Guidelines
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.