1. #socialTV-aggregate Audience Report
Key Metrics: #socialTV-aggregate | January - 2 - 2013
#socialTV-aggregate had 58 Twitter shares during the report period. PeekAnalytics identifies and maps the
Total Audience
digitalfootprints behind the source profile of each mention; then segments the audience into Consumer,
58 Business and Private.
Some consumers share your content multiple times. This number represents the actual number of unique
Unique Audience
people who shared this content. Consumers are counted once, no matter how many times they share your
Report Style: Share Report
34 59% content.
Report Name: #socialTV-aggregate
Report Date:
Impressions counts the number of potential impression that the identified audience can create. This content
Impressions
was shared by consumers who have a combined total of 122.3K social connections across their social
122.3K graphs.
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2. Identified Audience
IDENTIFIED
Report Style: Share Report AUDIENCE
Report Name: #socialTV-aggregate
Report Date:
Audience Reach Insights
Insights :
- On average, each of
#socialTV-aggregate's
followers has 7,197
connections across all
social media platforms.
Therefore,
#socialTV-aggregate can
potentially indirectly reach
AVERAGE 122,355 (17 x 7,197)
NETWORK SIZE people.
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3. Audience Demographics
Insights :
-*Statistics based on 71%
of #socialTV-aggregate's
followers, whose sex we
were able to determine.
SEX
Insights :
Report Style: Share Report - 67%
#socialTV-aggregate's
Report Name: #socialTV-aggregate audience is between 26 -
35.
- *Statistics based on 18%
Report Date: of #socialTV-aggregate's
followers, whose age we
were able to determine by
AGE RANGE identifying through social
profile or public records
data.
Insights :
- Compared to the average
#socialTV-aggregate's
female followers tend to be
more in the 26 - 35 age
range.
FEMALE
FOLLOWERS BY
AGE
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4. Audience Demographics [continued]
Insights :
- Compared to the average
#socialTV-aggregate's male
followers tend to be more in
the 18 - 25 age range.
MALE
FOLLOWERS BY
AGE
Audience Geographic Insights
Report Style: Share Report
Insights :
Report Name: #socialTV-aggregate - #socialTV-aggregate has
a higher percentage of
Report Date: followers from Paris,
Ile-de-France, France than
the typical Twitter user.
TOP CITIES
Insights :
- #socialTV-aggregate has
a higher percentage of
followers from New York
than the typical Twitter
user.
TOP
STATES/PROVINCES
4

5. Audience Geographic Insights [continued]
Insights :
- #socialTV-aggregate has
a lower percentage of
followers from USA than
the typical Twitter user.
TOP COUNTRIES
Audience Social Media Usage
Report Style: Share Report
Insights :
Report Name: #socialTV-aggregate - #socialTV-aggregate's
consumer audience is
Report Date: active on at least 69 social
profiles and/or blogs.
SOCIAL MEDIA
USE
Insights :
- 96% of
#socialTV-aggregate's
followers have LinkedIn
profiles.
- #socialTV-aggregate's
has more followers who use
Quora than does the typical
Twitter user.
SOCIAL
MEMBERSHIPS
5

6. Audience Social Media Usage [continued]
Insights :
- 35% of
#socialTV-aggregate's
consumer audience has
been identified as a *Geo
Location.
ONLINE
ACTIVITIES
Report Style: Share Report
Report Name: #socialTV-aggregate
Report Date:
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