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Social Media Basics:
Top Online Tools to
Connect Your Community

DJ Chuang
[twitter] #nwlc12 [txt]
    949-243-7260
[twitter] #nwlc12 [txt]
    949-243-7260
[twitter] #nwlc12 [txt]
                             949-243-7260


         top social networks
•   Facebook       • Tumblr /
                     WordPress
•   Twitter
•   Pinterest      • YouTube
•   Google+
•   Instagram
[twitter] #nwlc12 [txt]
                                                               949-243-7260


                                Monthly Unique Visitors (in millions) 2012

  YouTube                                                                          800

 Facebook                                                                    750

WordPress                                   329

   Twitter                            250

  LinkedIn                110

 Google+             65

   Tumblr       33

 Pinterest
         17.8

 Instagram
         10.2
[twitter] #nwlc12 [txt]
                     949-243-7260


what it’s all about ?
[twitter] #nwlc12 [txt]
                              949-243-7260


      what it’s all about ?
• people
• communicating personally
• connecting with people by sharing
  content and having conversations
• “A social network is worth as much
  as its community”
[twitter] #nwlc12 [txt]
                    949-243-7260
hootsuite.com   alt: tweetdeck.com
[twitter] #nwlc12 [txt]
                               949-243-7260


      where do you start ?

• go where the people are
• Facebook and Twitter are most popular
• in your church
• outside your church:
  in your community & the world
fish where the fish are
                            [twitter] #nwlc12 [txt]
                                949-243-7260


      where do you start ?

• where the people are
• how you communicate best?
• “own, don’t rent” = web presence
• “fish where the fish are” = be social
[twitter] #nwlc12 [txt]
                                                  949-243-7260


    how much time ?
•   average Facebook user = 17.94 minutes/day
    (+ 17.55 min/day for Facebook apps)

•   average YouTube user = 9.58 minutes/day

•   average visit on Twitter = 5.83 minutes/day

•   average time on Pinterest = 14.2 minutes

•   everyone has 24 hours a day

•   we make time for what’s important

•   how will you manage it? where will you use it?
[twitter] #nwlc12 [txt]
                                   949-243-7260


         what do you say ?
• news
• quotes
• links to articles, photos, audios, videos
• pose an easy question
• reply to @ mentions, thank for RTs
[twitter] #nwlc12 [txt]
                               949-243-7260


where does your content live ?

• how you communicate best?
• “own, don’t rent”
• establish your web presence
[twitter] #nwlc12 [txt]
                             949-243-7260


  creating & curating content
• focus on a few topics
• at least 1x per week
• invite comments
• share your new post                  GO
• let your passion come through
[twitter] #nwlc12 [txt]
    949-243-7260
[twitter] #nwlc12 [txt]
                            949-243-7260


      what about the others ?
•   Facebook      • Tumblr /
                    WordPress
•   Twitter
•   Pinterest     • YouTube
•   Google+
•   Instagram
[twitter] #nwlc12 [txt]
                  949-243-7260


connect
DJ Chuang
<djchuang.com>
[email] dj@wlmag.com
[phone] 949-243-7260
[twitter] @djchuang
facebook.com/djchuang

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Social Media Basics @ NWLC 2012 KS

  • 1. Social Media Basics: Top Online Tools to Connect Your Community DJ Chuang
  • 2. [twitter] #nwlc12 [txt] 949-243-7260
  • 3. [twitter] #nwlc12 [txt] 949-243-7260
  • 4. [twitter] #nwlc12 [txt] 949-243-7260 top social networks • Facebook • Tumblr / WordPress • Twitter • Pinterest • YouTube • Google+ • Instagram
  • 5. [twitter] #nwlc12 [txt] 949-243-7260 Monthly Unique Visitors (in millions) 2012 YouTube 800 Facebook 750 WordPress 329 Twitter 250 LinkedIn 110 Google+ 65 Tumblr 33 Pinterest 17.8 Instagram 10.2
  • 6. [twitter] #nwlc12 [txt] 949-243-7260 what it’s all about ?
  • 7. [twitter] #nwlc12 [txt] 949-243-7260 what it’s all about ? • people • communicating personally • connecting with people by sharing content and having conversations • “A social network is worth as much as its community”
  • 8.
  • 9.
  • 10.
  • 11. [twitter] #nwlc12 [txt] 949-243-7260 hootsuite.com alt: tweetdeck.com
  • 12. [twitter] #nwlc12 [txt] 949-243-7260 where do you start ? • go where the people are • Facebook and Twitter are most popular • in your church • outside your church: in your community & the world
  • 13. fish where the fish are [twitter] #nwlc12 [txt] 949-243-7260 where do you start ? • where the people are • how you communicate best? • “own, don’t rent” = web presence • “fish where the fish are” = be social
  • 14. [twitter] #nwlc12 [txt] 949-243-7260 how much time ? • average Facebook user = 17.94 minutes/day (+ 17.55 min/day for Facebook apps) • average YouTube user = 9.58 minutes/day • average visit on Twitter = 5.83 minutes/day • average time on Pinterest = 14.2 minutes • everyone has 24 hours a day • we make time for what’s important • how will you manage it? where will you use it?
  • 15. [twitter] #nwlc12 [txt] 949-243-7260 what do you say ? • news • quotes • links to articles, photos, audios, videos • pose an easy question • reply to @ mentions, thank for RTs
  • 16. [twitter] #nwlc12 [txt] 949-243-7260 where does your content live ? • how you communicate best? • “own, don’t rent” • establish your web presence
  • 17.
  • 18.
  • 19. [twitter] #nwlc12 [txt] 949-243-7260 creating & curating content • focus on a few topics • at least 1x per week • invite comments • share your new post GO • let your passion come through
  • 20. [twitter] #nwlc12 [txt] 949-243-7260
  • 21. [twitter] #nwlc12 [txt] 949-243-7260 what about the others ? • Facebook • Tumblr / WordPress • Twitter • Pinterest • YouTube • Google+ • Instagram
  • 22. [twitter] #nwlc12 [txt] 949-243-7260 connect DJ Chuang <djchuang.com> [email] dj@wlmag.com [phone] 949-243-7260 [twitter] @djchuang facebook.com/djchuang

Notas do Editor

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  5. http://www.ebizmba.com/articles/social-networking-websites\n\nhttp://www.jeffbullas.com/2012/04/23/48-significant-social-media-facts-figures-and-statistics465-plus-7-infographics/\n\nhttp://thesocialskinny.com/100-social-media-statistics-for-2012/\n\nhttp://thesocialskinny.com/100-more-social-media-statistics-for-2012/\n\n\n\n
  6. \n
  7. http://www.theatlantic.com/technology/archive/2012/07/the-big-digg-lesson-a-social-network-is-worth-precisely-as-much-as-its-community/259770/\n
  8. \n
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  14. http://www.technolog.msnbc.msn.com/technology/technolog/average-youtube-user-watches-five-hours-video-month-122572\nhttp://news.yahoo.com/study-average-person-spends-nearly-eight-hours-month-052806525.html\nhttp://www.faithvillage.com/blogpost/873e16240c63460dad9a23d40b32e34a/do_you_find_yourself_technology_time_wasting_do_these_4_things_now_and_change_that\n
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