18. P2P is good for the tail Source: David Blackburn, Online Piracy and Recorded Music Sales (2004) 165,054 133,983 99% 47,357 45,255 95% 26,934 26,531 90% 9,831 10,110 75% 2,851 2,852 50% 745 757 25% 277 281 10% 166 170 5% 70 73 1% Sales with 30% less file-sharing Actual Sales Percentile