This document provides tips for school librarians to advocate for their libraries through branding, communication, and telling their library's story. It recommends creating a presence on the school website, social media, and within the district to promote the library. The document also suggests networking with local businesses and collecting data to demonstrate the library's value when advocating. Specific frameworks are outlined, such as following the "sticky" principles of being simple, unexpected, concrete, credible, emotional and telling stories. Resources for advocacy best practices and models are also referenced.

1. everyday advocacy and beyond
Carolyn Foote Westlake High School Library
flickr: Nancy Dowd

2. flickr telstar logistics
flickr: telstar
logistics
What defines your
library?

3. Library
branding

4. Create a presence
• in your school
flickr: Lester Public
Library

5. Create a presence on your website

6. Create a presence
• on social networks

7. Create a presence
• in district channels
http://www.eaneslibraries.edublogs.org

8. Create a communication network

9. Network with local businesses

10. Tell your library’s story
• Collecting data http://www.mls.lib.il.us/ennounce/2010/04_03/
schoollibrariesvalue.asp

11. Tell your library’s story
• Local networks
• to your principal/headmaster
• to your teachers
• in the community
• in your political organizations
• even in email (signatures)
technolibrary http://animoto.com/play/
rwQEqz5YhZN65wRAQEoi4g

12. Made to Stick by Chip and Dan Heath
• Simple
• Unexpected
• Concrete
• Credible
• Emotional
• Stories
http://incentive-intelligence.typepad.com/incentive_intelligence/2007/02/sticky.html

13. Advocating during a crisis
• consult the professional (ALA, AASL, ASLA, CLA) materials

14. look for models
• New Jersey, Spokane Moms, Save Our Libraries, etc.
•
http://www.schoollibraryjournal.com/article/CA6590045.html

15. Understand and plan
1 strategize
2 quantify
3 demonstrate
1 OCLC/Webjunction

16. Strategize
• Standards and Mission Statements
Flickr: Woodlawn School

17. Strategize
• What do your stakeholders value?
What do your decision makers value?
flickr: Tony Crider

18. Quantify and demonstrate
flickr: Nancy Dowd

19. Maximize resources
• social media
• listservs
• public forums
• parent volunteers
• professional organizations
flickr: kevinspencer

20. “The v8”
http://www.toddmckimmey.com/?p=1286

21. Resources
• Making a case for advocacy (article and links)
http://www.schoollibraryjournal.com/slj/printissuecurrentissue/
885802-427/everyday_advocacy_making_a_case.html.csp
•

22. Carolyn Foote
Westlake High School Library
Austin Texas
www.futura.edublogs.org