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By Tom Litchfield | TechieDIY.com
FACEBOOK IN 2012

850 million monthly active users
483 million daily active users
425 million monthly active users who’ve used
Facebook mobile products
Available in more than 70 languages
Accounts for more than 95% of social networking time
on the web
THE NEW TIMELINES LAYOUT
Introduced to Pages on Feb. 29th
Grace period until March 31st
All pages switch to the new Timeline layout on
March 31st.
Many new changes such as no default landing page,
bigger custom page width, large cover image plus many
more
What's New with Timelines?

Cover Image            Friend Feed
Profile Picture        Pin Posts
About Section          Milestones
App Display            Starred Stories
Highlight Feed         Private Message
Timeline Navigation    Admin Panel
Activity Feed          Activity Log
1. Cover Image
2. Profile Picture
3. Timeline
4. About Section
5. Apps
6. Highlights
7. Composer
8. Pinned Post
9. Friend Activity
COVER IMAGE
COVER IMAGE RESTRICTIONS
851 x 315 pixels (min. 399 pixels wide)
Make it stand out; represent your brand well

NO – Price or purchase info
NO – Contact info such as website, ph. no., address
NO – Like or Share references
NO – Calls to Action i.e Click Like, Sign up Now
GREAT COVER IMAGE EXAMPLES
PROFILE PICTURE


180 x 180 pixels – gets resized to 32 x 32 pixels
Follows you around Facebook and the Web
Should be your logo, brand, product or spokesperson
If your brand is you, use a headshot
Can be creatively combined with your Cover Image
COMBINING PROFILE PICTURE & COVER
             IMAGE
ABOUT SECTION
155 characters long
Good to include URL (start with http:// to make it
clickable)
If URL is too long, use shortening service (bit.ly)
Should describe your company and what you do
Entire box is automatically
linked to your Info page
APP DISPLAY


Only 4
displayed
 –users must click the drop down / more arrow
1st one – photos, can’t be changed; others can – make
good use of this prime real estate
Thumbnail is customizable – 111 x 74 pixels
Choose thumbnails that encourage the user to click
HIGHLIGHT FEED
Allows users ability to choose how
they interact with your page
Highlights – what FB deems most
important
Posts by Page – only admins’ posts shown
Posts by Others – everyone except admins’ posts.
Allows users to see what others are saying about your
brand
TIMELINE NAVIGATION
Allows users to easily navigate your page by date
Since users can now dig deeper into your page’s
history, make sure you prune your page
Go through each date in your page’s past and
ask,“Does this represent my company the way I
want it to?”
TIMELINE NAVIGATION CONT’D
Statistics box appears at the end of
each month
Shows what / who the page has
liked, how many likes the page has
and how many people are “talking
about this” i.e. engaging with your page
ACTIVITY FEED
Activity Feed is the new Wall
Facebook’s Edgerank algorithm decides which stories
are to be displayed and which are to be hidden.
Admins can change / edit any post with the little
pencil icon at the top right of all posts.
Admins can also disable posting for specific fans in
case someone starts spamming your page
PIN POSTS
Pinning posts keeps it at the top of your activity feed
for 7 days
Use it for important updates,
contests, announcements etc
Add links and additional info in
the description
Pin posts by clicking pencil icon
at the top right of the post
FRIEND FEED
Focuses on highlighting the users’ friends’ interaction
with the page.
Shows interaction from your fans’ friends
Increases social proof
Feature can be turned off
in admin panel
MILESTONES
Used to highlight important dates & events
Admins set the date of milestones which enter the
timeline at that date
Milestones hold more weight in FB’s algorithm so they
will appear in more fans’ newsfeeds
Use for new store opening,
new product launch, when
you company was founded etc
STARRED STORIES
Similar to Milestones but not as big of an event
Any post can be starred so that it stands out
Stretch to fill up entire page (both sides)
Dates can be changed so they
appear where you want
them to in your page’s
timeline
PRIVATE MESSAGE
Fans and non-fans can send messages to pages
This feature can be turned on or off
Pages can only respond – not initiate a conversation
Pages can only send 2 messages back for every 1
received
Not to be used to sell – use it to build trust and
relationships with your fans
ADMIN PANEL
Appears at the top of your page
Can be hidden from view
Allows for quick access to
stats such as notifications,
likes, messages and Insights
Also where you edit your
page info and settings
ACTIVITY LOG
Allows admins to see page activity broken down by
category
Provides admins with easy access to all parts of their
page
WRAP UP
  Timelines become mandatory as of March 31st 2012.
  Default landing pages / welcome tabs do NOT exist
  inside the new timelines layout
  All apps will function as normal
  Custom page sizes have increased to 810 pixels wide
  Embrace the changes or become obsolete!

For how-to videos and other downloadable materials on Facebook Timeline,
please visit TechieDIY.com Facebook Timeline Quick-start Guide and Videos

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Facebook Timeline for Pages

  • 1. By Tom Litchfield | TechieDIY.com
  • 2. FACEBOOK IN 2012 850 million monthly active users 483 million daily active users 425 million monthly active users who’ve used Facebook mobile products Available in more than 70 languages Accounts for more than 95% of social networking time on the web
  • 3. THE NEW TIMELINES LAYOUT Introduced to Pages on Feb. 29th Grace period until March 31st All pages switch to the new Timeline layout on March 31st. Many new changes such as no default landing page, bigger custom page width, large cover image plus many more
  • 4. What's New with Timelines? Cover Image Friend Feed Profile Picture Pin Posts About Section Milestones App Display Starred Stories Highlight Feed Private Message Timeline Navigation Admin Panel Activity Feed Activity Log
  • 5. 1. Cover Image 2. Profile Picture 3. Timeline 4. About Section 5. Apps 6. Highlights 7. Composer 8. Pinned Post 9. Friend Activity
  • 7. COVER IMAGE RESTRICTIONS 851 x 315 pixels (min. 399 pixels wide) Make it stand out; represent your brand well NO – Price or purchase info NO – Contact info such as website, ph. no., address NO – Like or Share references NO – Calls to Action i.e Click Like, Sign up Now
  • 8. GREAT COVER IMAGE EXAMPLES
  • 9. PROFILE PICTURE 180 x 180 pixels – gets resized to 32 x 32 pixels Follows you around Facebook and the Web Should be your logo, brand, product or spokesperson If your brand is you, use a headshot Can be creatively combined with your Cover Image
  • 10. COMBINING PROFILE PICTURE & COVER IMAGE
  • 11. ABOUT SECTION 155 characters long Good to include URL (start with http:// to make it clickable) If URL is too long, use shortening service (bit.ly) Should describe your company and what you do Entire box is automatically linked to your Info page
  • 12. APP DISPLAY Only 4 displayed –users must click the drop down / more arrow 1st one – photos, can’t be changed; others can – make good use of this prime real estate Thumbnail is customizable – 111 x 74 pixels Choose thumbnails that encourage the user to click
  • 13. HIGHLIGHT FEED Allows users ability to choose how they interact with your page Highlights – what FB deems most important Posts by Page – only admins’ posts shown Posts by Others – everyone except admins’ posts. Allows users to see what others are saying about your brand
  • 14. TIMELINE NAVIGATION Allows users to easily navigate your page by date Since users can now dig deeper into your page’s history, make sure you prune your page Go through each date in your page’s past and ask,“Does this represent my company the way I want it to?”
  • 15. TIMELINE NAVIGATION CONT’D Statistics box appears at the end of each month Shows what / who the page has liked, how many likes the page has and how many people are “talking about this” i.e. engaging with your page
  • 16. ACTIVITY FEED Activity Feed is the new Wall Facebook’s Edgerank algorithm decides which stories are to be displayed and which are to be hidden. Admins can change / edit any post with the little pencil icon at the top right of all posts. Admins can also disable posting for specific fans in case someone starts spamming your page
  • 17. PIN POSTS Pinning posts keeps it at the top of your activity feed for 7 days Use it for important updates, contests, announcements etc Add links and additional info in the description Pin posts by clicking pencil icon at the top right of the post
  • 18. FRIEND FEED Focuses on highlighting the users’ friends’ interaction with the page. Shows interaction from your fans’ friends Increases social proof Feature can be turned off in admin panel
  • 19. MILESTONES Used to highlight important dates & events Admins set the date of milestones which enter the timeline at that date Milestones hold more weight in FB’s algorithm so they will appear in more fans’ newsfeeds Use for new store opening, new product launch, when you company was founded etc
  • 20. STARRED STORIES Similar to Milestones but not as big of an event Any post can be starred so that it stands out Stretch to fill up entire page (both sides) Dates can be changed so they appear where you want them to in your page’s timeline
  • 21. PRIVATE MESSAGE Fans and non-fans can send messages to pages This feature can be turned on or off Pages can only respond – not initiate a conversation Pages can only send 2 messages back for every 1 received Not to be used to sell – use it to build trust and relationships with your fans
  • 22. ADMIN PANEL Appears at the top of your page Can be hidden from view Allows for quick access to stats such as notifications, likes, messages and Insights Also where you edit your page info and settings
  • 23. ACTIVITY LOG Allows admins to see page activity broken down by category Provides admins with easy access to all parts of their page
  • 24. WRAP UP Timelines become mandatory as of March 31st 2012. Default landing pages / welcome tabs do NOT exist inside the new timelines layout All apps will function as normal Custom page sizes have increased to 810 pixels wide Embrace the changes or become obsolete! For how-to videos and other downloadable materials on Facebook Timeline, please visit TechieDIY.com Facebook Timeline Quick-start Guide and Videos