1. 7 Marketing Secrets
Consumer Behavior
September 2013

2. People buy from emotional reasons
then rationalize their purchase with
logic

3. People lie to researchers
• They under report
their alcohol
consumption
• In one study
participant’s were told
a fluid they drank
would make them sick
– 80% felt sick

4. As much as 95% of consumer’s thinking
occurs in the subconscious mind

5. Consumers don’t think in words. In
fact, “though” neurons light up before
“verbal” neurons

6. The secret to increased sale is to
understand your customer’s “hidden”
motivation

7. Most consumers would pay a 20% to
25% premium to their favorite brands

8. You no longer control your brand’s
positioning. The consumer does.

9. www.techglimpse.blogspot.com
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