This presentation was used for a panel discussion on the Social Media and how to measure a return on investment.

1. Social Media ROI Michael C. DeAloia LNE Group ( www.lnegroup.com ) BusinessWire @TechCzar

2. So what is Social Media? @Techczar

4. “ Social Media is ‘word-of-mouth’ in the web environment.” - Tech Czar, sometime ago over a martini (www.techczar.blog.com) @Techczar

5. “ So…What are the trends?” @Techczar

6. @Techczar “ Over 80% of Americans Use Social Media Monthly.” - Forrester, The Broad Reach of Social Technologies 2009

7. “ 2/3 of the global internet population visits social networks.” - Nielsen, Global Faces: Networked Places, 2009 @Techczar

8. “ Social Media has overtaken adult entertainment and email as the #1 activity on the web.” - socialnomics, Social Media Blog @Techczar

9. Years it took a medium to reach 50 million users… @Techczar

10. 38 Years @Techczar

11. 13 Years @Techczar

12. 4 Years @Techczar

13. 3 Years @Techczar

14. “ 100 Million users in less than 9 months.” @Techczar

15. I-phone Applications hit 1 billion downloads in 9 months

16. 80% of Twitter usage is on mobile devices

17. Every minute- 13 hours of video is uploaded to YouTube .

18. It would take a person more than 412 years to view every video on YouTube .

19. 1,200,000,000 The number of YouTube videos viewed per day.

20. 13,000,000 The number of articles available on Wikipedia.

21. 4,000,000,000 The number of photos archived on Flicker.com as of June 2009.

22. 1382% The monthly growth rate of twitter users from January to February 2009.

23. 27,300,000 The average # of “tweets” per day on Twitter.

25. “ If Facebook were a Country, it would be the 4 th most populated in the world, ahead of Japan.” -Mark Zuckerberg

26. China’s Q-Zone is Larger! (300 Million Users)

28. Business Rationalization

29. Social Media ROI (2)

30. Social Media vs. Traditional Marketing

31. Cool Case Studies

32. Analytics

33. Connect