A primer discussion on social media, includes definition, trends and rationalizations for the use of social media.

1. Social Media: 101
Michael C. DeAloia
LNE Group
#Brand101
(www.lnegroup.com) @TechCzar

2. “Newbie” Today’s Presentation “Guru”

4. #5 Social Media is Traditional and
Personal

6. #4 Social Media Builds Market
Prominence

8. #3 Social Media Builds
Relationships

10. #2 SEO-Integrated Social Media
dramatically improves website
ranking.

12. #1 Social Media is proven effective

13. So what is
Social
Media?
@Techczar

14. “Social Media is like teen sex.
Everyone wants to do it.
Nobody knows how. When it’s
finally done, there is surprise
it’s not better.”
-Avinash Kaushik
“Analytics Evangelist”
Google
@Techczar

15. “Social Media is an
umbrella term that
defines the various
activities that integrate
technology, social
interaction, and the
construction of
words, pictures, videos,
and audio.”
– Wikipedia
(www.wikipedia.org)
@Techczar

16. “Social Media is
‘word-of-
mouth’ in the
web
environment.”
-Tech Czar, sometime ago
over a martini
(www.techczar.blog.com)
@Techczar

17. “Over 80% of Americans Use Social
Media Monthly.”
-Forrester, The Broad Reach of Social Technologies 2009
@Techczar

18. “2/3 of the global internet population visits
social networks.”
-Nielsen, Global Faces: Networked Places, 2009
@Techczar

19. “Social Media has overtaken
adult entertainment and email
as the #1 activity on the web.”
-socialnomics, Social Media Blog
@Techczar

20. Because Social Media
is Changing the
Media Landscape
“Technology is shifting the
power away from the
editors, the publishers, the
establishment, the media
elite. Now it’s the people
who are in control.”
-Rupert Murdock, Media Mogul
@Techczar

21. “It’s a people
driven economy
stupid.”
-Eric Qualman, 2009
@Techczar

22. “So…What are the trends?”
@Techczar

23. Years it took a
medium to reach 50
million users…
@Techczar

24. 38 Years
@Techczar

25. 13 Years
@Techczar

26. 4 Years
@Techczar

27. 3 Years
@Techczar

28. “100 Million users in less than 9
months.”
@Techczar

29. I-phone
Applications hit 1
billion downloads
in 9 months

30. 80% of Twitter usage is on mobile
devices

31. Every minute- 13 hours of video is
uploaded to YouTube.

32. It would take a person more than 412
years to view every video on YouTube.

33. 1,200,000,000
The number of YouTube videos viewed per day.

34. 13,000,000
The number of articles available
on Wikipedia.

35. 4,000,000,000
The number of photos archived on
Flicker.com as of June 2009.

36. 1382%
The monthly
growth rate of
twitter users
from January
to February
2009.

37. 27,300,000
The average # of
“tweets” per day
on Twitter.

38. 5,000,000,000
The number of minutes
spend on Facebook
each day

39. “If Facebook were a
Country, it would be
the 4th most
populated in the
world, ahead of
Japan.”
-Mark Zuckerberg

40. China’s Q-Zone is Larger!
(300 Million Users)

41. “Houston…We have a
problem.”

42. Case Studies

43. Bliss!

44. Case Studies

45. Fun Social Networking Sites

47. 10. The first update

49. 9. The John McCain interview

51. 8. Preventing Tragedy

53. 7. The job offer

55. 6. Breaking the news first

57. 5. The Egyptian arrest case

59. 4. Status updates for a worthy
cause

61. 3. The tweet from Mars

63. 2. Tweeting from the womb

65. 1. The marriage proposal

66. SOCIAL MEDIA STRATEGY TEAM
Michael C. DeAloia
“Tech Czar”
Email:
mdealoia@lnegroup.com
Phone:
216-781-9000 (O)
216.212.4067 (M)
FaceBook:
www.facebook.com/lnegroup
www.facebook.com/techczar
Blogs:
www.techczar.blog.com
www.coolhistoryofcleveland.blog.com
Twitter:
www.twitter.com/techczar
Kristina Kratzer
Email:
kkratzer@lnegroup.com
216-781-9000 ext 112 (O)