Developing a Global Content Strategy that Works

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Presentation at LavaCon 2011 focusing on the higher level (extremely important) details for taking your content strategy global, both within your organization and throughout your target markets.

Business Technology

Developing a Global Content Strategy that Works Bill Swallow Manager, Content Solutions GlobalScript/LinguaLinx

Developing a Global Content Strategy that Works

What is a global content strategy? ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

A global content strategy is not… ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Who should be involved? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Involve everyone from beginning to end ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Basic framework ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Audience Analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Soft tools for solid gains ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Strategy versus implementation ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Consistency is key ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Consistency in unique content is also important ,[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Ongoing assessment ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Regarding localization (that global part) ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Considering localization from the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Content translation options ,[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Human translation ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Machine translation ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Crowdsourced translation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Recap… ,[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

Thank You! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],@techcommdood @globalscript #LavaCon

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