Monetization of apps has always been a priority for developers and businesses. Most developers face a dilemma while deciding which source of revenue would be the best for their app.

1. Top Global Mobile
Ad Networks

2. Mone%za%on
of
apps
has
always
been
a
priority
for
developers
and
businesses.
Most
developers
face
a
dilemma
while
deciding
which
source
of
revenue
would
be
the
best
for
their
app.
Majorly
there
are
three
revenue
models
for
mobile
developers
to
earn
revenue
from
their
apps:
•
Paid
Apps-­‐
By
selling
apps
for
a
fixed
amount
•
Freemium
Apps-­‐
Make
a
free
lite
version
and
earn
from
in-­‐app
purchase
for
premium
features
•
In
App
Adver1sement-­‐
Free
Apps
which
show
ads
and
you
earn
revenue
when
users
click
on
ads.
In
this
post
we
will
be
covering
the
In
App
Adver%sing
method
and
Top
Global
Mobile
Ad
networks
used
by
developers.

3. 1.
AdMob
The
mobile
ad
network
by
Google,
the
original
mobile
ad
network
–
s%ll
Google’s
main
solu%on
for
in-­‐app
adver%sing
on
Android
and
iPhone,
boasts
of
huge
inventory
despite
the
growth
in
compe%%on.
AdMob
connects
you
with
adver%sers
looking
to
reach
users
across
plaLorms.
With
relevant
ads
from
thousands
of
adver%sers,
it
lets
you
make
money
from
your
app
traffic.
While
AdMob
may
not
offer
the
highest
eCPM,
and
there’s
plenty
newer
ad
networks
out
there
who’ve
surged
ahead
in
terms
of
innova%on,
but
by
most
es%mates
it
serves
more
ads
to
iPhone
users
than
any
other
network.
AdMob
has
a
strong
fill
rate
across
preQy
much
all
territories
and,
according
to
many
developers,
and
ironically,
outperforms
iAd
when
it
comes
to
CTRs.

4. 2.
Leadbolt
Leadbolt
offers
a
number
of
different
ad
formats
including
app
walls,
capture
forms,
inters%%als,
video
and
overlays
as
well
as
the
tradi%onal
banners,
strong
in
the
games
market
and
Android.
Leadbolt’s
flexible
plaLorm
allows
developers
to
posi%on
high
performance
ad
units
throughout
the
complete
app
usage
cycle
maximizing
your
revenue
returns.

5. 3.
inMobi
inMobi
is
perhaps
the
world’s
biggest
mobile
ad
network
aUer
Google’s
Admob,
with
very
strong
global
footprint
and
increasingly
offering
rich
media
and
other
capabili%es.
It
offers
a
Best
in
class
technology.
Being
a
mobile-­‐first
company
their
plaLorms
are
built
with
the
sole
purpose
of
simplifying
mobile
adver%sing.

6. 4.
Millenial
Media
Millenial
Media
is
a
US
based
mobile
ad
network
working
with
brands,
mobile
app
developers
and
mobile
publishers
with
a
range
of
mobile
ad
solu%ons.
Millennial
Media’s
customers
include
23
of
the
top
25
Ad
Age
brands,
and
their
developer
base
includes
large
mobile
publishers,
such
as
CBS
Interac%ve
and
The
New
York
Times
Co.,
and
large
app
developers,
such
as
Zynga
Inc.
and
Rovio.
mMedia
is
Millennial
Media’s
global
self-­‐service
solu%on.
which
developers
can
use
as
a
self-­‐serve
mone%za%on
tool,
where
they
can
manage
how
ads
are
being
served
in
their
apps
and
op%mize
performance.

7. 5.
JumpTab
Jumptap
is
a
large
US-­‐based
mobile
ad
network.
Though
it
is
very
strong
in
the
US,
but
it
also
has
a
good
global
inventory.
When
it
comes
to
offering
a
robust
data-­‐driven
plaLorm
for
adver%sers
Jumptap
has
been
top
of
the
list
for
some%me
now.
Founded
back
in
2004,
the
award-­‐winning
network
indulges
big
brand
adver%sers
with
its
tapMatch
solu%on,
offering
keyword-­‐targe%ng
and
a
tradi%onal
media-­‐buying
model.
The
network
has
also
recently
been
one
of
the
strongest
proponents
of
rich
media
ads
to
increase
ROI
and
claims
to
offer
adver%sers
the
largest
open
rich
media
plaLorm.
It’s
no
surprise
that
some
of
the
biggest
brands
have
jumped
on-­‐
board
with
Jumptap.

8. 6.
Mobbnet
Mobbnet
though
is
a
rela%vely
new
mobile
ad
network,
it
has
become
famous
quickly
by
offering
something
that
all
developers
and
publishers
usually
complaint
about
in
other
Ad
networks,weekly
payments!
If
you
sign-­‐up
with
Mobbnet
they
will
pay
you
all
earnings
for
the
previous
week
via
wire
transfer
or
paypal.
While
most
other
networks
usually
ask
for
payment
terms
of
net
30
or
even
net
60,
which
means
developers
oUen
won’t
see
any
money
un%l
2
+
months
later,
InVision
comes
to
rescue.
Mobbnet
supports
text
ads,
banners,
inters%%als,
icon
ads,
and
dialog
ads.

9. You
can
also
reach
us
on:
Facebook
-­‐
www.facebook.com/TechAhead
TwiQer
-­‐
www.twiQer.com/TechAhead
LinkedIn
-­‐
www.linkedin.com/company/techahead
TechAhead has developed hundreds of apps for iOS,
Android and other mobile platforms. We have helped
clients from across the world develop mobile apps in
various categories, and are well acquainted with the
process and technicalities of incorporating in-app
advertisement. Get in touch with our mobile apps
development experts on info@techaheadcorp.com for a
FREE 30-minute no-obligation consultation($200 Value),
if you have any app development requirement.
Credit:
h*p://www.mobyaffiliates.com/blog/the-­‐best-­‐mobile-­‐adver;sing-­‐networks-­‐2012/