The energy business is on the verge of transformational change, much like PC’s were in 1978, telecom was in 1981, and much like the Internet was in 1992. If you’re an engineer, lawyer, or politician, then you can participate today in the energy business. But is there room for the creative class? Can they participate meaningfully in the coming changes in the energy business? This is a presentation from the SXSWi 2010 panel that asked the question.