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New Platforms
1.
New Platforms
2.
Why should we
care?
3.
It’s not all
about connections
4.
The evolution of
social sharing Less effort over time
5.
6.
The evolution of
social sharing Less effort over time Increasingly visual
7.
8.
The evolution of
social sharing Less effort over time Increasingly visual Topic- centric networks
9.
10.
PINTEREST
11.
What’s all the
fuss about? 1.5 million daily users
12.
Who’s using it?
54% FEMALE 1/3 OF WHICH ARE 28-34
13.
Hang on a
minute
14.
The cross promotion
opportunity Marry other’s content with your own
15.
The retail opportunity
Traffic to retailers up 389%
16.
The retail opportunity
Curated gifting guides to drive to purchase
17.
The engagement opportunity
Collaborative boards “ Pin it to win it” competition
18.
Who’s nailing it?
19.
Ok, so where
do we start? Collaborate with users Encourage cross traffic Contribute to other boards
20.
SVPPLY
21.
FANCY
22.
“ Fancy” an
item in order to unlock deals
23.
Earn badges for
contributing
24.
Can you tell
what it is yet?
25.
INSTAGRAM
26.
What’s all the
fuss about? 15 million users 1 million downloads in 3 months 10 pictures uploaded every second
27.
What’s all the
fuss about? 37% have never uploaded a photo 25% upload 1-3 photos per session 5% have uploaded more than 50 pictures
28.
Who’s nailing it?
29.
Who’s nailing it?
30.
Ok, so where
do we start? Target niche audiences Set creative challenges Repurpose co-created content
31.
REBRICK
32.
Lego “Rebrick” Social
Bookmark site Hub for fan creations Developed alongside devotees
33.
Making the “new”
work Prioritise the visual Aim for the niche Seek out what people are interested in
34.
Notas do Editor
Prioritise the visual Aim for the niche Seek out what people are interested in
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