1. TRUE LIFE:
I WANT TO
BE AGILE
Implementing Agile/Scrum processes
within large scale, client-owned
projects..
2. Can the agile software process (in
pure form) be adopted successfully
within an advertising agency or must
it be adapted?
How do traditional agency/client
roles morph into agile roles?
What is the impact of agile on a
creative organization?
How to staff for agile and understand
new resource paradigm.
3. The traditional way is often
referred to as the "waterfall
method" while agile can be
interpreted as the barrel.
Notas do Editor
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By looking at the why, and working back to the what, we are able to create activations that go beyond logos and sponsorships. We create ideas that consumers can, and want to participate in.\n
