Secure your environment with UiPath and CyberArk technologies - Session 1
Product Market Study - ICT Market in Thailand (2012)
1. THAI MARKET FOR ICT PRODUCTS Page |1
PRODUCT MARKET STUDY
THAILAND’S MARKET FOR
INFORMATION AND
COMMUNICATION TECHNOLOGY
(ICT)
MATRADE BANGKOK
April 2012
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1. Industry Overview
The Thai ICT market is growing at one of the highest rates in the region.
With a population of over 66 million and the penetration rate of mobile and
Internet continuing to grow, Thailand has become a very attractive market.
Thailand is also becoming increasingly affluent and disposable incomes are
growing. This has resulted in increased expenditure on IT products. The
Thai IT market is the largest in the South East Asia region and despite a
serious impact from the recent floods that will continue into 2012 is
projected to grow at a Compounded Annual Growth Rate (CAGR) of 11 per
cent over the 2012-2016 periods. The total value of Thai domestic
spending on IT products and services should reach US$6.2billion in 2012
and US$9.3billion 2016.
In regards to IT infrastructure, the low fixed line broadband is compensated
by the Kingdom’s high mobile telephone penetration, estimated at 97 per
cent in 2009. Thailand’s mobile market had reached 72 million subscribers
by early 2011, for an overall penetration of 105 per cent.
There are now five mobile companies operating in Thailand. The top three
now control 98 per cent of the market. AIS (Advanced Info Service), the
Shin Corporation subsidiary, which operates the largest GSM network, has
been the dominant player in the mobile market since the mid-1990s. AIS
are the largest Thai mobile operator with 31.2 million subscriber’s i.e. 43
per cent of subscriber market share.
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The second major player is DTAC and the third mobile market entrant is
TRUE Move (formally knows as TA-Orange). TRUE Move entered the
mobile telephony market in 2001 in a joint venture with the European
telecom giant Orange, and formed the company TA-Orange. True move
has 24.6 per cent of subscriber market share of. True Move is a subsidiary
company of True Corporation.
The Thai Government has set plans for implementing mobile broadband to
compensate for the low fixed-line broadband penetration, estimated to 2
per cent in 2009, in order to catch up on neighboring countries and this
gives opportunity to introduce solutions that have already been tested in
other markets. With the government policy of promoting low cost Internet
Broadband for Thai people, the ADSL technology was introduced to the
Thai internet market. True Corporation is Thailand’s largest internet service
provider in Thailand.
However, Thailand’s ICT market faces challenges as it enters a period of
liberalization. The government has set up an independent regulatory body,
the National Telecommunications Commission (NTC) to remove regulatory
matters from the former government state owned enterprise, TOT Public
Company Limited (TOT) and Communication Authority of Thailand (CAT)
area of responsibility. NTC is attempting to provide a framework for free
and fair competition and has transformed some areas. This process has
even resulted in the delay of 3G rollout in the country.
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Thailand’s Board of Investment (BOI) is focusing on ICT and software
design by offering special tax incentives towards this sector. BOI’s special
incentives to investors in the ICT sector, include maximum tax incentives
for high-technology investment projects totaling more than US$1 million
and producing products not yet made in Thailand, and exemption from
import duties on raw materials and components used for producing
electronic goods, just to name a few. This combined with BOI’s Regional
Operating Headquarters incentives has resulted in excellent opportunities
Figure 1: Thailand ICT Market 2009 - 2010 and Outlook 2011
for setting up foreign and Thai companies to invest in ICT companies which
inevitably will also lead to higher import possibilities as they seek partners
and collaborative technologies.
Thai year 2552 is B.C 2008, 2553 is B.C 2009, 2554 is B.C 2010
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The main factors fueling growth are government stimulus programmes,
banking and insurance companies spending more to upgrade operations,
and computerization of practices in the education and health care sectors.
The ICT growth rate is rising sharply in Thailand. Out of that, 61.6 per cent
goes to communications, 14.8 percent to computer hardware, 12.4 per cent
to computer software and 11.1 percent to computer services.
From the table and graph above, it is clear that the most concentrated ICT
market is indeed in telecommunication sector with a total of US$12.2 billion
in 2010. Many new technologies and business models have been
introduced throughout the year such as Cloud computing, 3G mobile and
Wi-MAX, and industry trends, such as software-as-a-service (SaaS), Green
IT and virtualization.
IDC predicts that there will be an estimate of 6 million smart phone sales in
2012 with the total market value of BHT 32.789-34.544 billion. Not only
that, the vast growth of telecommunications is also driven by the e-
commerce, internet and mobile banking, cloud computers and broadband.
Figure 2: Mobile represents the future of banking services
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Currently the mobile phones market is growing rapidly with a total amount
of sales of 6.7 million units (1 million units of smart phones and 700,000
units of media tablets), while mobile broadband users have also shown
significant growth. By 2014, mobile users are expected to grow until 20
million.
Figure 3: Mobile phone growth rate
Out of the total population of 66.7 million, 20.6 million people are internet
users. The total numbers of Facebook users are over 14 million. The rapid
Growth of social networking and web 2.0 has indeed contribute to the mass
development of ICT sector specifically communications market.
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Figure5: ICT Market 2011
From the table above, 47.2 per cent of the ICT market is spent on
Household or Small Offices and Home Offices and 52.8 per cent on
Corporate and State Government Enterprise.
Table 3: Computer Hardware (PC) Market
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Figure 7: IT Spending
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Since 2002, Thailand has developed a number of national ICT master
plans, as have other countries, in order to promote the development and
utilization of ICT. The adoption of ICT among firms in Thailand, however, is
still limited
From table 3 and 4 we can infer that the ICT spending has increased over
the past few years. Most of the households have become the majority
buyers as well as users of computer hardware. The overall growth can be
clearly seen to shoot from 4.3 per cent to about 7per cent over the coming
years.
Figure 1 shows the distribution of ICT services in an enterprise. The
computer usage tops the list with 67.9 per cent and sales via internet,
internet usage, website presence follows.
Figure 8: ICT Usage in Enterprises in Thailand (2011)
Source: Thailand Development Research Institute (TDRI)
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Firms were found to have different objectives in using different types of ICT
In particular, their main objective in using computers was for routine tasks,
such as AutoCAD (computer-aided design)/design, data processing, and
engineering tasks,. In addition, firms used computers for management
information systems in the back office, including accounting systems salary
systems ,sales systems , inventory systems ,debtor systems , equipment or
article systems , and budget systems , used computers for management
information systems in the back office, including accounting systems
,salary systems ,sales systems ,inventory systems , debtor systems ,
equipment or article systems, and budget systems.
Figure 9: Objectives of Firms in Using Computers(2011)
Source: Thailand Development Research Institute (TDRI)
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In terms of the purposes of Internet usage, the firms’ main objectives in
using the Internet were information searching (91%), followed by e-mail
usage (73%), market monitoring (50%), advertising of goods and services
(28%), purchasing or selling goods and services, and trading with partners
(25%), communication channels (excluding e-mail) (19%), and banking and
Financial services (17%), as shown in Figure 3.
Figure 10:Objectives of Firms in using the Internet (2011)
Source: Thailand Development Research Institute (TDRI)
With regard to the limitations to using computers and the Internet, and
having a presence on the Web, Figure 4 shows that the main obstacles are
quite similar. In particular, the most important obstacle to using computers
and the Internet, and having a presence on the Web was that firms
believed that it is not necessary for their business, which accounted for
more than 70 percent of the total.
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This may suggest that such ICT use is really inappropriate for their
business models, or that firms do not realize how ICT usage could be
beneficial to their business. Other major obstacles to using ICT were found
to be the lack of employees skilled in information technology (IT) (29-31%)
and poor infrastructure, such as the high expenses associated with using
ICT and unavailability of network services (26-33%).
Figure 11: Obstacles that Firms Face in Using ICT (2008)
Source: Thailand Development Research Institute (TDRI)
Table below provides a data summary across firms in 2010. It found that
the number of sample firms with or without ICT usage varied depending on
the different types of ICT usage. For example, the number of sample firms
with or without computer usage and EDI was the highest (20,152 firms),
while that of sample firms with or without Internet usage was the lowest
(13,795 firms).
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Table 1: data summary across firms in 2010
Table below shows the marginal effects on the ICT usage probabilities of
each dependent variable in the logit model. * (In statistics, logistic
regression (sometimes called the logistic model or logit model) is used for
prediction of the probability of occurrence of an event by fitting data to a
logit function logistic curve. It is a generalized linear model used for
binomial regression. Like many forms of regression analysis, it makes use
of several predictor variables that may be either numerical or categorical).i
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In this study, the logit regression model was used to estimate the
relationship of ICT usage in enterprises. The key results by which the
explanatory variables are evaluated at the sample means are as follows: as
expected, firms with a higher share of IT related employees have higher
probabilities of all types of ICT usage. This is because employees with ICT
knowledge and skills are likely to facilitate the adoption of ICT among firms.
Marginal Effects in the Logit Models on Determinants of ICT Usage in all Firms
Table 2: ICT usage probabilities
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Owing to the high variation in firm size, there was need to check the
robustness of the results, particularly the effects of firm size on ICT usage.
In order to check whether the results are sensitive to the size of a firm, the
original sample was divided into two categories: SMEs and large firms. The
estimation results of the marginal effects on the ICT usage probabilities of
each dependent variable in the logistic model for SMEs and large firms are
Shown in Tables below respectively. The results for SMEs are quite
consistent with those for large firms, in terms of the sign, but not the
magnitude of the marginal effects. The main different results are as follows:
the probability of SMEs using ICT increases significantly with their size,
measured by the number of their employees. For example, an increase of
10 employees in an SME is likely to increase the probabilities of computer
Usage, Internet usage, and website presence by 5, 2, and 1 per cent,
respectively. Unlike SMEs, when large firms increase in size, their
probability of using ICT increases only slightly. For example, an increase of
10 employees in large firms tends to increase Internet usage and website
presence by a mere 0.1 percent.
SMEs in a foreign partnership are more likely to use ICT than those
without such a partnership. For example, SMEs with foreign partners have
higher probabilities of computer usage, Internet usage, website presence,
and e-commerce than SMEs without such partners by 11, 13, 8, and 1-2
percent, respectively. With regard to large firms, those in a foreign
partnership tend to use the Internet and e-commerce 1 and 5-11 percent,
respectively, more than those without such partners.
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SMEs established under the legal forms of juristic partnership and
limited company/limited public company tend to use all types of ICT more
than SMEs set up as an individual proprietorship, whereas large firms
established under the legal forms of juristic partnership and limited
company/limited public company are more likely to use computers and the
Internet, and have a website presence than are large firms set up as an
individual proprietorship.
Table 3: Marginal Effects in the Logit Model on Determinants of ICT Usage in
SMEs
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Source: Thailand Development Research Institute (TDRI)
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Table 4: Marginal Effects in the Logit Model on Determinants of ICT Usage in
Large Firms
Source: Thailand Development Research Institute (TDRI
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Enterprise Software
- Service Oriented Architecture (SOA)
- Software as a Service
- Web 2.0
- Cloud Computing
- Open Sources Software
- Storage Management
Mobile Applications
- 3G (New Application on Mobile)
- GPS on Mobile
- Services Application on Mobile (Mobile Banking/ Mobile Payment)
- Mobile Internet
- Mobile App. for Business Process Management (CRM App.)
- I-Phone related applications
From the tables above it is seen that in 2011, Enterprise Software takes up
almost most part of the total value of computer software. The sector that
has most used of computer software is the corporate and enterprise sector
due to the special customization needs.
Figure 12: Computer
Services Share
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Table 5: Computer Services Market 2010
Computer service on the other hand value at US$ 1.8 billion with network
service taking up 36.6 per cent followed by system integration at 28 per
cent and data center and disaster recovery systems at 9.9 per cent. Most
computer services are widely used by the government sector followed by
financial and energy sector.
Table 6: Communication 2009-2010 Outlook2011
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Table 7: Communication Equipment
Table 8: Communication Services
Source: www.thaijavadev.com
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Communications Equipment
- Wi-fi Mesh (roaming network equipment)
- Security Equipment
- Wireless N (Multiple SSID)
- Mobile Internet Device for 3G & Wi max
- I-Phone
Communications Services
- Multimedia, Digital Content Mobile Interne
- 3G, Wi-max
- Unified Communications/Unified Messaging
- Video Conference
In the communication market there are basically two types of market:
communication equipment and communication services. Communication
equipments stood at 61.6 per cent at 2011 while the latter stands at 11.1
per cent.
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ICT learning centers
The Ministry of Information and Communications Technology plans to
establish 1,100 community-based ICT learning centers in the 2011 fiscal
year.
According to the ICT Ministry, the centers will be set up with financial
support of US$ 16.13million from the Government, which has been
informed that local people in various provinces have greatly benefited from
the existing 280 community ICT learning centers, in terms of knowledge,
occupations, and income generation.
Thailand began to set up community-based ICT centers in 2007. By the
end of the 2011 fiscal year, the number will increase to almost 900 in all
regions of the country to cope with the growing demand. The setting up of
community ICT learning centers came after the Government established
the National ICT Learning Center in 2004. The main objective was to
promote self-learning and lifelong education.
For the full year 2010, the electronics and electrical appliance industry
registered US$53,317 million in exports, which was a year on year increase
of 27.2 percent.
Table9:
Economic
projection of
Thailand
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Growth of Software and Data Center Firms Key Players
Software, software animation and data center businesses are playing a
vital role in Thailand’s push for a creative economy. Along the way, these
sectors also offer lucrative opportunities for investors.
Such information technology companies find Thailand to be an excellent
investment location for many reasons. The country’s enhanced information
and communications technology (ICT) infrastructure offers resources vital
to software products development. These include reliable and swift
broadband Internet, network security, low incidence of power outages, and
outstanding R&D and production facilities. There are nearly 40,000
technical personnel in the country’s lively software sector.
In addition, foreign investors benefit from local wages that are half of those
in the United States and the European Union.
Thailand also offers strong government support to promote development of
the software, software animation and data center sectors. The Board of
Investment (BOI) classifies software development as a priority activity
crucial to the country’s prosperity. As such, the BOI offers maximum
investment incentives to software ventures, including tax breaks and
exemption on import duties for machinery.
The government’s commitment to pushing Thailand well up the technology
value chain is complemented by sophisticated organizations such as the
Software Industry Promotion.
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Agency (SIPA), Ministry of Information and Communication Technology
(MICT), Software Park Thailand, National Electronics and Computer
Technology Center (NECTEC), Thailand Software Process Improvement
Network, Association of Thai Software Industry, Thai Software Export
Promotion Association, Thai Animation and Computer Graphics
Association and Thai Game Software Industry Association.
In particular, SIPA, which is under the MICT, works to enhance the
software sector through human resources development and improvement
of product quality. Software Park Thailand is also mandated to help
strengthen the sector through training and certification on quality standards.
It also assists start-up companies in obtaining incubation space. Currently,
there are more than 50 software companies operating at the facility.
Another dedicated facility is the Korat Software Park in Nakhon Ratchasima
Province of northeast Thailand.
Moreover, the NECTEC’s Software Engineering Laboratory has launched a
series of projects in software process engineering, requirement analysis,
design, implementation, testing, evaluation and maintenance to promote
and support high-quality Thai software products.
The government’s ICT Master Plan 2009-2013 continues to provide the
framework for stable progress.
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Dynamic Software Sector
Market value of the Thai software sector in 2011 stood at US$ 2.18 billion.
Demand for software products and services in Thailand will only get bigger.
Entrepreneurs can see a wealth of opportunities, especially in areas such
as finance, logistics, communication, localization, entertainment and
scientific research.
The sector continues to be dominated by enterprise software products,
which have the lion’s share at about 80 per cent of the market. Even so,
steady growth is taking place in segments for software animation, mobile
applications and embedded software. The sector offers investors a youthful
verve, as most of the professionals at the country’s 1,300 software
companies are under the age of 30.
Among the prominent companies in Thailand’s software sector are DST,
Microsoft Thailand, Reuters Software and SAS Software, which has
announced a tripling of its local workforce within the next three years.
Further testimony of the sector’s strength came when several other Thai
software companies were named prizewinners at the 2010 Asia Pacific.
Information and Communication Technology Awards held in Malaysia.
These included Geo move, Neo Invention, Larn Gear, Phuket Software
Factory and Thai Quest.
Computer software has already expanded to a 16 per cent share of sales
in Thailand’s entire ICT industry, which is valued at US$ 19.21 billion.
Among the various sectors, enterprise software revenue totaled 58.07
billion baht, embedded software hit US$ 110.3 million and software
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maintenance services reached US$ 40.97 million in 2010, according to
NECTEC figures.
Spending on computer software in the country is mainly by private
corporations, the government, and households or small home offices,
which account for 29per cent, 28 per cent and 7 per cent of the market,
respectively.
Whereas in past years software piracy was a substantial problem, the Thai
government has beefed up enforcement of laws and copyright protection,
and conducted nationwide sweeps on illegal products.. That month a Thai
software executive went on record as praising police officials at the
Economic and Cyber Crime Division for effective raids on pirated goods
Software Animation
With reliable quality, a knack for innovation and low prices, Thailand
deserves its reputation as one of the world’s top software and animation
hubs. Companies from Hollywood to Europe to Japan outsource their work
to the Thai industry and purchase local releases
For software animation in particular, Thailand is especially strong in
cartoons and characters, computer-generated imagery, web-based
applications and interactive applications. Animation products ring up US$
322.6 million worth of sales in Thailand annually. Experts see that climbing
to US$ 451.6 million in 2013 under the government’s creative economy
campaign and with increased demand for Thai animation products from
neighboring countries.
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Thai companies such as Anya, Magic Software, Kanchorn, Monk Studio,
TIGA and Kantana are among those driving progress in the software
animation sector. The Kantana group, sought out by everyone from 20th
Century Fox and Warner Brothers to Walt Disney and DreamWorks, is also
known as the creator of “Khan Kluay,” Thailand’s first 3-D animation feature
film.
Among recent major developments in the software animation sector, Thai
animation and computer graphic products bagged over US$ 16.13 million
sales at Digital Media Asia Festival 2010. Organizers of the event said this
hefty haul shows that Thai enterprises are capable of outstanding creative
work as well as reliable subcontracting.
Figure: 13 Key Player in Thai Software Industry
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Data Centers
Thailand’s data centers and disaster recovery centers sector is a rising
star. By definition, data centers are high-integrity facilities that house the
servers of many clients, generally storing them in the multiple- rack
cabinets of specially designed rooms. Such centers, which can occupy one
room of a building, several floors or even an entire building, provide
services such as server storage, data backup and security, and
environmental control to help ensure business continuity for clients.
T.C.C. Technology Co., Ltd. (TCCT) is one of the leading providers of
commercial data center services in Thailand. Net Niche Call and Data
Center also stands at the forefront, and Fujitsu Systems Business
(Thailand) remains a top foreign- invested company.
Thailand’s young data centers sector recently has taken several big strides,
sharpening the country’s technology competitiveness. It was in 2010 that
the BOI, under efforts to strengthen Thailand’s position as an ICT regional
hub, added data centers to its list of activities eligible for investment
incentives. The measure aims to encourage more investment in information
technology businesses. Businesses in this new category will be eligible for
an eight-year corporate income tax exemption as well as an exemption
from import duty on machinery, regardless of location.
SIPA’s board also recently approved funds to support 84 projects by
software startups in celebration of His Majesty King Bhumibol Adulyadej’s
84th birthday in 2011.
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In another big step, TCCT, the country’s biggest provider with 29,700
square feet of data center capacity in Bangkok, has entered into a
collaborative project with IBM to build a state-of- the-art “green” data
center. The facility aims to provide ultimate efficiency, maximizing TCCT
customers’ investment in the company. IBM will specially engineer the new
TCCT center to ensure green compliance with world standards, particularly
on electrical, emergency power and cooling systems. It will feature a
dynamic setup of raised floors, heat-resistant walls, humidity controllers,
automatic doors, fire protection, and environment- friendly systems.
Industry experts project that by 2030, data centers worldwide will consume
12 per cent of global energy. Green facilities such as this one show that
Thailand’s information technology industry is doing its part to protect the
environment.
Prince of Song kla University has also launched a project to establish a
data center that would promote the yachting industry in Phuket, one of
Thailand’s world-class ocean resorts. Still in the development stages, the
project receives some funding from the Ministry of Industry, with the data
center expected to be running in early 2011. Research is still being
conducted on whether it should exist solely online or as a physical office.
Phuket’s marinas currently service about 1,300 vessels of 30 to 100 feet in
size. The goal is for the increased information flow from the data center to
boost service to 5,000 such yachts.
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Thailand’s software, software animation and data center sectors are
achieving big gains, but competition on an international level grows more
intense with each passing second. As such, the biggest challenge facing
Thai software and information businesses is the need to improve
continuously to stay abreast of low-cost makers in China and India and with
advanced producers in the West.
With the support of the BOI and many other government agencies, it is
clear that Thailand is competitive on many levels, as investors have already
discovered.
2. Industry Classification
Most of the products/components covered in this report fall under
Harmonized System Code
8471 – Automatic data processing machines and units thereof; magnetic or
optical readers, machines for transcribing data onto data media in coded
form and machines for processing such data, not elsewhere specified or
included.
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3. ICT Adoption in Thailand
In May 2011, there were 24.5 million total internet users in Thailand, a
penetration rate of around 33 per cent. The number is expected to
reach 36 million within the next 5 years from the National
Broadband Policy, which is expected to further boost internet
shopping. According to a survey conducted by Master Card
Worldwide, the share of internet buyers to total internet users
increased from around 40% in 2008 to 70% in 2010. The majority of
shoppers are women and those between the ages of 25-34. The top
5 bestselling items are airline tickets, garments and fashion
accessories, VCDs and DVDs, hotel and resort accommodations,
and cosmetics. Should the share of internet sales to total
internet users remain close to the survey r esult at about 70%, in
the next 5 years the number of internet buyers in Thailand is
expected to reach 24 million, or an 8% increase per year. Growth
has also been recorded in terms of imports of computer parts and
accessories.
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Source: Information and Communication Technology Center with Cooperation of the Custom Department
Table 13: Part of Computers
Parts of Computers
value : million US$ growth rate (%) share (%)
no. country 2007 2008 2009 2010 2007 2008 2009 2010 2007 2008 2009 2010
(Jan.-Nov.) (Jan.-Nov.) (Jan-
Nov)
1 CHINA 1,333.15 1,362.73 1,248.60 1,415.88 12.24 2.22 -8.37 25.15 30.16 30.23 31.15 37.66
2 MALAYSIA 982.62 1,024.03 1,189.52 900.42 12.93 4.21 16.16 -16.16 22.23 22.72 29.68 23.95
3 U.S.A. 599.61 594.30 402.56 406.41 6.61 -0.88 -32.26 11.34 13.56 13.18 10.04 10.81
4 SINGAPORE 324.37 307.91 231.30 221.37 10.74 -5.08 -24.88 6.60 7.34 6.83 5.77 5.89
5 JAPAN 131.92 223.15 233.75 220.12 -50.62 69.15 4.75 6.70 2.98 4.95 5.83 5.85
6 HONG KONG 120.20 132.42 125.51 152.47 51.74 10.16 -5.22 34.40 2.72 2.94 3.13 4.06
7 UNITED KINGDOM 4.77 116.90 129.66 126.51 12.49 2,348.39 10.91 7.23 0.11 2.59 3.23 3.36
8 TAIWAN 65.38 54.26 104.27 107.76 26.95 -17.00 92.16 8.19 1.48 1.20 2.60 2.87
9 THAILAND 138.54 113.97 99.32 98.98 -1.48 -17.74 -12.86 10.68 3.13 2.53 2.48 2.63
10 VIETNAM 278.10 321.01 180.63 40.91 4.36 15.43 -43.73 -75.38 6.29 7.12 4.51 1.09
11 PHILIPPINES 357.07 193.36 48.24 38.28 -9.38 -45.85 -75.05 -17.41 8.08 4.29 1.20 1.02
12 S. KOREA 16.66 22.74 6.54 9.29 -18.51 36.50 -71.25 52.81 0.38 0.50 0.16 0.25
13 INDONESIA 46.18 25.28 2.44 8.21 7.28 -45.26 -90.34 264.06 1.04 0.56 0.06 0.22
14 MEXICO 3.15 1.74 1.39 6.87 104.13 -44.76 -19.89 419.09 0.07 0.04 0.03 0.18
15 INDIA 0.41 0.65 0.02 1.40 -14.52 59.66 -97.11 7,325.40 0.01 0.01 0.00 0.04
16 PUERTO RICO 0.52 1.67 1.27 1.38 -90.23 222.64 -24.01 14.41 0.01 0.04 0.03 0.04
17 GERMANY 4.35 3.05 0.55 1.13 -13.57 -29.85 -81.89 163.25 0.10 0.07 0.01 0.03
18 HUNGARY 0.07 0.09 0.08 0.38 -36.50 41.92 -9.99 375.54 0.00 0.00 0.00 0.01
19 COSTA RICA 0.07 0.94 0.27 0.30 -80.29 1,216.43 -71.46 27.57 0.00 0.02 0.01 0.01
20 ISRAEL 0.11 0.17 0.06 0.28 -3.58 53.94 -65.26 371.07 0.00 0.00 0.00 0.01
Total 20 records 4,407.3 4,500.4 4,006.0 3,758.4 5.11 2.11 -10.99 3.57 99.69 99.84 99.94 99.95
Other 13.7 7.3 2.2 1.7 -51.15 -46.36 -69.44 -19.28 0.31 0.16 0.06 0.05
Total 4,420.92 4,507.72 4,008.23 3,760.07 4.74 1.96 -11.08 3.55 100.00 100.00 100.00 100.00
Source: Information and Communication Technology Center with Cooperation of the Custom Department
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4. Distribution channels
The basic distribution channel is through computer wholesalers and
distributors. Some of the established distributors are as below:
Table 15
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There are also key distribution areas where many small retailers are
centered around, similar to Malaysia’s Low Yat Plaza.
4.1 Pantip Plaza. (4 Branches)
The flagship store is located at:
604/3 Petchburi Rd, Rachatevi Bangkok 10400
Tel: (662)256-0355
Fax: (662) 256-0449
E-mail: info@pantipplaza.com
www.pantipplaza.com
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4.2 IT CITY
IT CITY Public Company Limited is a superstore, selling computers,
peripherals and other related IT products (One Stop Shopping IT Products)
under the trade name "IT CITY" which is a retail superstore chain,
specializing in IT products. Its slogan is "The IT Superstore".
Contact address: Headquarters is located at 604/3 Pantip Plaza Bldg., 5th-
6th Fl., Petchburi Road, Tanon Petchburi, Rajthevee, Bangkok 10400,
Thailand.
Tel: 0-2656-5030-45
Fax: 0-2656-5049
Website: www.itcity.co.th
4.3 Hardware House
Hardware House International is retail outlet specializing in consumer
Audio/Visual/Consumer Electronics, computer equipment, IT and digital
lifestyle products.
It has 90 branches covering the Bangkok metropolitan area and distributed
to IT centers in the provinces.
Address: 33 / 4, 2nd Floor, Rama 9 Road.
Huay Kwang, Bangkok 10310.
Tel: (662) 685-8900
Fax: (662) 685 8826
Website: http://www.hwhinter.com/index.php
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4.4 IT Square
IT square supports 300 retailers specializing in IT products and services.
Space overall than 120,000 square meters with convenient parking to
2,500 vehicles with the idea that. "Digital life at IT Square" is also a 9 storey
office building and approximately 15,000 square meters of space available
with.
Address: 333/100, Moo 4 Chaengwattana Road, Laksi, BangKhen,
Bangkok, 10210, Thailand
Tel: 025760333
Fax: 0-2576-0789.
Website: http://www.itsquareonline.com/
Email: info@itsquareonline.com.
Webmaster: webmaster@itsquareonline.com.
4.5 Data IT Super Stores Company Limited.
Address: 99 Rooms FC109, 4th Floor Zeer Rangsit Shopping Complex,
Phaholyothin Road, Kukot, Lumlukka, Pathumthani, 12130, Thailand.
Tel: (662)531-3333
Fax: (662)523-8899.
Website: http://www.data-it.co.th/index.html
4.6 Power Buy Co., Ltd. (64 Branches)
There are also key distribution areas where every The Mall and Central
Department store.
Address: 919/555 South Tower 11 Floor, Silom Rd, Bangrak, Bangkok
10500 Thailand
Tel. (662) 2069300 http://www.powerbuy.co.th/
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4.7 Tesco Lotus (439)
There are also key distribution areas.
Address: 629/1 Moo 10 Navamin Rd, Klongkum Bungkum Bangkok 10230
Thailand.
Tel. (662) 797-9000
http://www.tescolotus.net
4.8 Siam Makro (29 Branches)
There are also key distribution areas. Contact address 3498 Floor 2 rd.
Ladproa Rd. Klongjan, Bangkapi, Bangkok 10240
Tel.(662) 723 1000,723 1000
Fax.(622)375-2789
E-mail: makrocrm@siammakro.co.th
http://www.siammakro.co.th/contact.php
4.9Home Pro (35 Branches)
There are also key distribution areas. Contract address 96/27 Moo 9
Bangkhen Aumphur Muang, Nonthaburi 11000
Tel. (622) 832-1000
http://www.homepro.co.th
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5. Standards and regulations
Standards
In the case of standards, it varies according to the products. Information
related to specific IT products and services can be obtained from:
Thai Industrial Standards Institute
Rama 6 Street, Ratchathewi, Bangkok 10400, Thailand
Telephone: (662) 202 3301-4 Fax: (662) 202 3415
E-mail: thaistan@tisi.go.th
Contact person: Khun Tinakon Pongluxna
Tel: (622)202 3467, 202 3474
Email: tinakon@tisi.go.th
Some of the standards related to the ICT sector in Thailand can be
obtained from http://www.nectec.or.th/it-standards.Many of these
documents are in Thai.
A) Register with Thai Customs Department
Importer/Agent in Thailand must complete registration with the Thai
Customs Department (E –Import),
Documents required before going through the E-Import process:
- Submit company registration to the Customs. Foreign Direct
Investors, who did not register their companies in the Kingdom,
can still apply to the Customs provided they have done the
Company Registration abroad. The registrations, however, must
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be attested by a recognized Notary Public and the attestation must
not over than 6 months.
- Original and a copy of Company’s Bank Statement or Saving
Account Book.
Other related documents;
- ID card or passport of company’s authorities.
- Registration for Foreign Trader issued by Ministry of
Commerce, etc
B) Importation
When a shipment arrives in Thailand, importers are required to file a Goods
Declaration and supporting documents for the imports with a Customs
officer at the port of entry.
Document:
The minimum documents required for the clearance of imports consists of:
(1) Import Declaration (Electronic Document 91/1)
(2) Bill of Lading (B/L) or Air Waybill
(3) Invoice (Electronic Document)
(4) Packing List
(5) Import License (if applicable)
(6) Certificates of Origin (if applicable)
(7) other relevant documents such as catalogue, product
specification, etc.
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C) E-Import procedure to be done online using the Royal Thai
Customs e-System
Objective: For customs clearance
1. Importer/Agent who are registered with the Thai Customs (and hence
has registered with the e-service system) inputs invoice and
Shipping/Cargo data into computer system at his/her office or through
counter service. After that, data will be electronically transmitted to
Customs.
2. Custom officer manifest data e.g. Ship bill no., master Ship bill no.,
etc.
3. Data is processed and examined by Customs system. In case the
data is found “not match”, the system will inform importer/agent for
making correction.
4. If the data “matches”, the system will issue a Shipping/Cargo permit
no. along with a Shipping/Cargo status (Green Line or Red Line) to
be used for Shipping/Cargo inspection at Checking Post.
5. When Ship/Airline arrives at the mentioned Port, the Importer officer
will break down and keep in location, preparing for delivery.
6. Importer/Agent contacts Shipping/Airline office for D/O documents
(Delivery Order) to be used for D/O payment fee.
7. Importer/Agent obtains Shipping/Cargo shipment at Port Authority of
Thailand, along with a Shipping/Cargo permit document.
8. At Customs Checking Post exit, importer/agent submits a
shipping/cargo permit document and has a shipping/cargo shipment
checked according to its status, green line or a red line
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Figure 14: Export-Import Procedure
For further inquiry and information,
E-mail : customs_clinic@customs.go.th
Website: http://www.customsclinic.org/
6. Tariffs
Exports of ICT products and services are exempted from import tariff under
the Common Effective Preferential Tariff arrangement under ASEAN Free
Trade Agreement effective 01st January 2010.
Other Taxes
Thailand imposes VAT (Value Added Tax) of 7 per cent for all products
sold domestically.
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7. Market trends
Drawing from the latest IDC research and internal brainstorming sessions
amongst IDC's regional and country analysts, the following are the top 10
key ICT predictions in 2012 for Thailand. These trends are what IDC
believes will have the biggest commercial impact on the Thailand ICT
market.
Sustained spending in Thailand’s ICT industry
Despite economic woes, IDC predicts that the overall ICT spending will
continue to be on the upward trend in 2012. Growth in ICT spending will be
seen across all ICT sectors (hardware, software, IT service and telecom
service market) with hardware once again leading the expansion. IDC
expects the total ICT spending in 2012 to post a YoY increase of 10.4%,
reaching close to US$16.8 billion.
Mobile Data Services to lead Telecommunication spending
IDC expects mobile data to become the key growth factor for Thailand’s
telecom services market in 2012, expanding by 15.5% YoY to reach USD$
968 million in 2012. The growth will be mainly driven by multimedia
services such as mobile web browsing, mobile internet, VDO streaming,
and e-mail services.
Consumerization: The New World Order
IDC’s latest forecasts show that Thailand‘s smart phone and media tablet
market will gain traction in both consumer and enterprise markets from
2012 onwards. Due to their powerful features as well as intuitive user
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interfaces, iOS and Android-based devices will continue to be embraced by
the market. Increasingly, Thai employees are bringing their own devices to
use at work. As such, enterprises will have to adopt new solutions or
technologies to manage and cater to the diverse nature of smart devices.
The most popular solutions that IDC expects enterprises to adopt include
client virtualization and cloud-based solutions. Enterprises will also be
developing non-virtualization solutions internally, utilizing non-virtualization
commercial solutions, and using existing in-house solutions and new
management tools that cover multiple platforms.
Clear skies ahead for cloud computing
Developments in cloud technologies and its related services have been
ongoing since the debut of the cloud in 2010. In 2011, there was a wide
adoption of cloud layers such as infrastructure-as-a-service (IAAS) and
application-as-a-service (AaaS) among IT Services Providers (ITSP),
Internet Service Providers (ISP), and datacenter service providers. These
developments have provided a strong foundation for cloud and its related
technology and services in the country. In 2012, IDC expects cloud
computing to attract more attention from enterprises such as the financial
services, telecommunication, manufacturing, and services sectors. IDC
expects that Cloud at IaaS layer will be the champion service among the
cloud services category (the others are AaaS and PaaS). This is because
most ITSP and SPs in telecommunication have invested and improved their
cloud system infrastructure to cope with upcoming demands from the
market.
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Knock the door please – May FTTx come in?
Fiber to the telecom enclosure (FTTx) technology will become available to
the public in 2012. With investments in FTTx coming from the private and
public sectors, the technology will become more popular in the coming
year. However, the adoption rate of FTTx will be largely dependent on the
coverage area and business capability of the telecom operators. The high
end customer group will most likely be the first to adopt this service.
New Era of Personal Computing: Battle between smart devices
and PCs continues in 2012
For years, desktops and laptops have dominated the universe of personal
computing. Now, emerging smart devices (smartphones and media tablets)
are on the verge of overtaking desktops and laptops as the number one
choice for consumers, which marks the beginning of a new personal
computing era. IDC maintains that PCs are still needed by both consumers
and more importantly, enterprises. However, in 2012, shipments of smart
devices are expected to exceed those of PCs for the first time. IDC
forecasts that the shipment of smart devices in 2012 will be 6.7 million units
compared to only 4.1 million PC units.
Mobile Telecom Services Providers will actively expand Wi-Fi
services for 3G offload
The large mobile operators in Thailand started their trial 3G services in
Thailand in 2011. Due to fierce competition among operators on usage-
based plans, some Telco bundled their Wi-Fi services with mobile data
packages in order to differentiate themselves from their rivals. However,
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the objective of Wi-Fi network expansion in Thailand is not only to better
support users’ mobile data packages but also reduce the gap of coverage
area. IDC predicts that Wi-Fi service will gain momentum in 2012.
Since the investment for Wi-Fi broadband network is costly, collaboration
between mobile service operators and ISPs, which have already invested
in such wireless network, is expected. This relationship will help mobile
service operators to lower their operating cost as well as enhance their 3G
service performance. Meanwhile, ISPs will see their profits increase
through the utilization of their existing wireless network capacity.
Business Continuity and Disaster Recovery will become top
priorities for Enterprise IT
Business continuity and disaster recovery (BC/DR) has been adopted in
Thailand for a while. However, with increased customer expectations for
24x7 access to uninterrupted services as well as constant pressure to
minimize security risks and manage uncertainties, BC/DR looks to take
flight in 2012.
IDC advises enterprises to select BC/DR services providers that have well-
built datacenter network infrastructure as well as the experience to handle
the task. IDC expects that most demand for BC/DR services will be
generated from the financial services, telecommunication, and
manufacturing sectors.
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Customer Centricity: A new approach to collaborate with
customers
The growth of IT investment and spending will likely be tepid in 2012 with
companies cautiously prioritizing their spending in the areas that will reduce
costs and more importantly, improve their ability to address customer
demand. Today’s customers have become more savvy and demanding as
they have a lot more choices available. Thus, it is vital that companies
become more customer-centric by offering better customer experience. To
become customer-centric, firms must look beyond traditional customer
relationship management (CRM) approaches and explore ways to obtain
in-depth insights. IT tools can be adopted to capture and analyze customer
data from different sources to reach the ultimate goal of determining what
customers need.
Growing demand for big data analytics
Big data is the most discussed phrase in the IT business world today. In
recent times, as a result of the rise and expansion of distinct sources
(laptops, mobile devices, tablets social networks, real-time data stores,
etc.) beyond just corporate transactions, there has been an explosive
growth in data. Today, there are tools available that make it possible to
generate insights from vast quantity of data.
In Thailand, social media is getting widely adopted by enterprises and the
public sector is encouraging investments in analytics to comprehend online
community feedback and sentiments. IDC believes that big data analytics is
a trend that Thailand enterprises cannot ignore.
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Figure 15: The development of social media in Thailand
Source: www.thaijavadev.com
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Trends and Competitive Environment
Internet market trends
The Internet penetration rate in Thailand is one of the highest in the
region. In Bangkok, the increasing number of Broadband internet
subscribers offer opportunities for online applications and content
delivery.
The expansion of applications provided over the IP Technology network,
will offer opportunities for leveraging new services and applications at a
lower cost delivered over Broadband Internet. IP technology allows
flexibility and is cost effective for new applications developed, including
IPTV, home monitoring and securities applications. In order to reduce
the cost of business communications, VPN and VOIP applications are
predicted to become more popular.
Wireless Broadband technology is an alternative technology that is
expected to capture potential mobile users of PDA phones. This will
allow operators to offer high speed Internet access over smart phones
together with customized applications.
Figure 16: Social Network
Source: www.thaijavadev.com
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Source: www.thaijavadev.com
Mobile Market Trends
The penetration rate for mobiles in Thailand was approximately 105 per
cent in year 2010, and growing as a very strong rate. Mobile-to-mobile non-
voice services are an emerging new business opportunity for operators
allowing them to increase revenue by providing customized products. Top
revenue for non-voice services is through SMS, Calling Melody, GPRS and
download services from portals.
Video ring tones are another emerging trend for non-voice services in the
future. This service is expected to be a top seller for multimedia service in
the next 3 to 4 years.
The emergence of 3G technologies will impact on the wireless Internet
broadband provided by mobile companies in Thailand. Mobility features
with new wireless applications will be one of the key drivers of the market.
Mass customization of wireless applications for mass consumers segment
is the area for potential growth.
M-Commerce services in Thailand have mostly been provided to the
financial sector. Mobile payment and confirmation are the most common
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services available. The application for financial transactions will depend on
the network infrastructure and security issues.
Thailand is one of the leading medical tourism destinations in South East
Asian region. The industry is driven by private hospitals particularly in
Bangkok and major tourist cities in Thailand. Private hospitals in Thailand
have adopted relatively sophisticated technology in order to improve the
quality of its service as medical tourism in Thailand is expected to grow
strongly in the coming years.
The business opportunities in medical tourism for Malaysian companies in
Thailand are in the following areas:
• State-of-the-art technology and medical innovation i.e. Virtual
medical technology;
• Healthcare Business Solutions, i.e. Hospital portal, relationship
management, work flow and document management. Bumrungrad
hospital for example has implemented the hospital information
management system to deploy electronic medical records and
digital radiology; and
• Emergency Services i.e. managing and designing the emergency
services.
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Figure 17: Computing Cycle
Figure 18: Computing Growth Driver
Figure 18: Computing Growth Driver
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Source: www.thaijavadev.com
Figure 19: Global Unit Shipment
Cloud Computer
Cloud Computing is Internet-based computing, whereby shared resources,
software, and information are provided to computers and other devices on
demand, like the electricity grid.
Figure 20: Cloud Computing
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Web 2.0 concentrate on the private user and clouds are descendents of
data centers which services the enterprise. Web 2.0 also promotes SaaS
and needs massive scaling technologies. User centric Web 2.0 companies
(Twitter, Slide share) are relying on Cloud Services.
8. Challenges
It is estimated that the ICT market in Thailand will continue to grow at 5-10
per cent in 2012. The positive factors, which will drive ICT growth in 2012,
are a stable political situation and rapid adoption of tablet devices, which
ramps up Internet usage. The computer services cluster is expected to be
the fastest growing area. The opportunities for Malaysian companies are
available provided they are able to manage some of the inherent problems
existent in Thailand’s ICT sector. In the case of services sub-sector, the
country faces the problem of high staff turnover, which consequently adds
to the personnel costs. The fact that it is also difficult to find skilled
manpower with English speaking competency adds to the costs.
For Malaysian companies which want to set up operations in Thailand, it
basically needs to do joint-ventures with Thai-companies as under
Thailand’s Foreign Business Act, all companies in Thailand with some
exceptions (e.g if they are under the BOI’s program) should be at least 51
per cent Thai-owned.
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In terms of competition, the possibility of getting Government contracts
directly is remote. It has to be done through Thai-companies. That will
involve creative contractual arrangements. Thai Government is also
promoting local developers and as such currently there is a growing pool of
home-grown technologies and products which are winning market share
among Thai consumers who are not too brand-conscious – which is
probably Malaysian suppliers key target group for retail products with
Malaysian brands that does not have strong existing brand.
Apart from preparing for the new economy, development guidelines must
aim at enhancing the competitiveness of the agricultural and industrial
sectors through information technology. In other words, information
technology must support both the old and the new economies, with the goal
of developing knowledge- based economy that can completely foster
holistic development.
Therefore, the economy under a Knowledge-Based Society rests largely on
a system of producing, distributing and utilizing “information and
knowledge,” where knowledge and technology play a crucial role in driving
productivity and economic prosperity.
The influence of Information Technology on development is apparent. For
example, computer technology has increased the efficiency of production,
administration and the quality of education. Telecommunications
technology and the Internet have created economic values and activities.
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Information Technology also serves as a key component in upgrading living
standards and creating employment opportunities.
IT potential, which includes high processing speeds and greater computing
capacity of microchips, the rapid and continued expansion of the Internet
world- wide, together with other economic and social values resulting from
information technology, have forced countries around the world to try to
make more expansive use of IT, so as to enhance economic competitive-
ness and raise living standards.
Moreover, there are many challenges awaiting Thailand in the process of
developing information technology for its economy and society:
- The application of IT as a tool in the creation of readiness and
strength for administrative decentralization or, in other words, to
strengthen local administrative organizations.
- To meet educational needs of Thai youths. Following the drafting of
the Constitution and the National Education Act 1999), along with the
stipulation of 9-year compulsory education and 12-years of free
education, the demand for education took a sharp leap.
- Lessons from the economic crisis clearly point out that the country
needs to undertake significant industrial restructuring in order to
maintain its international competitiveness with regard to IT device
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manufacturing industries and the application of information
technology to other industries.
- In addition, Thailand has both an agricultural and an industrial
society. The information-based society and knowledge-based society
can directly and indirectly benefit the other two societies.
9. Relevant trade fairs
Office Automation Network & Stationary Fair 2011 (OAS & IT Fair)
Details: Telephone cabinet branches IP Phone Closed-Circuit
Televisions (CCTVs) Photocopy Machine Finger Scan Time
Recorder etc. , Computer & Network Solution; such as
Computer hardware and external devices Printers Networking
systems.
Date: 24-27 Feb. 2010 10.00-19.00 hrs.
Place: Hall 5 IMPACT Muang Thong Thani
Organizer: Trade and Public 121 Creation Ltd.,Parts
Address: 19/285 Jomtong RD.12 Bang Koe Jomtong Bangkok 10150
Tel: (662) 876 0880-1
Mobile: (66 82) 455 9642
Fax: (662) 876 0942
E-mail: 121creation@officeautoguide.com
Website: www.officeautoguide.com
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Thailand's Paradise Fair 2011
Details: World wide IT & Media Fair
Date: 14-22 May 2010 10.30-21.00 hrs.
Place: Hall 1-8 IMPACT Exhibition and Convention Center 99 Popular
Road, Banmai Subdistrict, Pakkred District, Nonthaburi 11120,
Thailand
Organizer: Union Pan Exhibitions Co., Ltd.
Address: 33 Soi Ramkhamhaeng 24 Yak 24, Ramkhamhaeng rd,
Huamark Bangkok Thailand 10240
Tel: (662) 314 0855, (662) 719 0408
Fax: (662) 319 8387
E-mail: unionpan@yahoo.com
Website: www.unionpan.com
Thailand Mobile Expo 2011
Details: The Exposition of the new innovation from various mobile
brands, accessories and related devices.
Date: 3 - 6 February, 2011
Place: Queen Sirikit National Convention Center 60 New
Rachadapisek Road, Klongtoey, Bangkok 10110
Organizer: M Vision Co.,Ltd.
Address: 1225 Soi Sri Brurapa3, Khongjan, Bnagkapi, Bangkok 10240
Tel: (662) 734 7707-9 Fax: (662) 734 7710
E-mail: info@thailandmobileexpo.com
Website: http://www.thailandmobileexpo.com/
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COMMART Thailand 2011
Details: Right IT Products & Solutions for SMEs & Professional
Date: 17 - 20 March, 2011
Place: Queen Sirikit National Convention Center 60 New
Rachadapisek Road, Klongtoey, Bangkok 10110
Organizer: A.R.Information & Publication Co.,ltd.
Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331
E-mail: webmaster@arip.co.th
Website: http://www.commartthailand.com
http://www.arip.co.th/
http://www.ar.co.th/
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COMMART X'GEN Thailand 2011
Details: The grand cutting-edge IT products trade fair, is back by
popular demand.
Date: 19 - 22 May, 2011
Place: Queen Sirikit National Convention Center 60 New
Rachadapisek Road, Klongtoey, Bangkok 10110
Organizer: A.R.Information & Publication Co.,ltd.
Address: 99/16-20 Ratchadapisek rd.,Din-Daeng,Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331
E-mail: webmaster@arip.co.th
Website: http://www.commartthailand.com
http://www.arip.co.th/
http://www.ar.co.th/
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COMMART COMTECH Thailand 2011
Details: Right IT Products & Solutions for SMEs & Professional Con
Date: 2-6 Nov, 2011
Place: Queen Sirikit National Convention Center 60 New
Rachadapisek Road, Klongtoey, Bangkok 10110
Organizer: A.R.Information & Publication Co., ltd.
Address: 99/16-20 Ratchadapisek rd., Din-Daeng, Bangkok 10320
Tel: (662) 642 3400 ext 3414
Fax: (662) 641 2331
E-mail: webmaster@arip.co.th
Website: http://www.commartthailand.com
http://www.arip.co.th/
http://www.ar.co.th/
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Manufacturing Expo 2011
Details: This one-and-only event will allow you to discover the latest
machinery and technologies for key industries with supporting
elements (such as automotive, electronics, plastic, mold & die),
learn extraordinary knowledge, meet your peers and new
business partners while obtaining excellent networking
opportunities.
Date: 23 - 26 Jun 2010
Place: Bangkok International Trade & Exhibition Centre (BITEC) 88
Bangna-Trad Road (Km.1), Bangna, Bangkok 10260 Thailand
Organizer: Reed Tradex
Address: 32nd fl., Sathorn Nakorn Tower 100/68-69 North Sathon Road,
Silom, Bangrak, Bangkok 10500 Thailand
Tel: (662) 686 7299
Fax: (662) 686 7288
E-mail: rtdx@reedtradex.co.th
Website: http://www.manufacturing-expo.com
http:// www.reedtradex.com
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INTERSEC Thailand 2011
Details: International Trade Fair for Security and Safety
Date: 30 Jun – 2 July 2011
Place: Bangkok International Trade & Exhibition Centre (BITEC) 88
Bangna-Trad Road (Km.1), Bangna, Bangkok 10260 Thailand
Organizer: Messe Frankfurt (HK) Ltd.
Address: 3506 China Resources Building
26 Harbour Road, Wanchai, Hong Kong
Tel: (852) 2802 7728, (852) 2238 9955
Fax: (852) 2598 8771
E-mail: intersec@hongkong.messefrankfurt.com
Website: www.intersec-thailand.com
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Thailand Game Show 2011
Details: THE COMPETITIONS will be divided into various zones which
are Game Shows & Competitions. there are the Game
Challenge zone, TGS Co play Contest zone, the 4th Comp
Gamer Awards and special game concert
Date: 7 – 9 January 2011 10.00-20.00 hrs.
Place: Queen Sirikit National Convention Center 60 New
Rachadapisek Road, Klongtoey, Bangkok 10110
Organizer: Show No Limit Co., Ltd.
Address: 87/88 6th Floor Modern Town Building Soi Sukhumvit 63
(Ekamai) Sukhumvit Road Wattana
Bangkok, Thailand 10110
Tel: (662) 665 6991 ext. 104, (662) 392 7766
Fax: (662) 392 7766 ext.22
E-mail: info@shownolimit.com
Website: http://www.tgs.in.th
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10. Relevant Trade Associations/Agencies
The Association of Thai Computer Industry
Address: 6F. Phyathai Plaza Bldg., 128 Phyathai rd., Rajthevi,Bangkok
10400
Tel: (662) 216 5862, 216 5991-2
Fax: (662) 216 5867
Email: info@atci.or.th
Website: www.atci.or.th
Thai Animation and Computer Graphics Association
Address: 128/61 Payathai Plaza Bldg., 6th Fl.,
Rajtavee Road, Bangkok 10400
Tel: (662)216 5860
Fax: (662)216 5847
E-mail: admin@computerthai.org, wan999th@yahoo.com
Website: www.computerthai.org
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Software Industry Promotion Agency (SIPA)
Address: The Government Complex Commemorating His Majesty The
King's 80th Birthday Anniversary, 5th December, B.E.
2550(2007)120 Moo 3, The Government Complex (Building B),
9th Floor Chaengwattana Road, Thungsonghong, Laksi,
Bangkok 10210, Thailand
Tel: (662)141 7100
Fax: (662)143 8051
Website: www.sipa.or.th
Association of Thai Software Industry (ATSI)
Address: 5F. Software Park Bldg., 99/30 Moo 4, Chaengwattana rd,
Pakkret, Klongkleua, Nonthaburi 11120
Tel: (662) 583 9992
Fax: (662) 962 1349
Email: info@atsi.or.th
Website: www.atsi.or.th
National Electronics and Computer Technology Canter (NECTECH)
Address: 112 Phahon Yothin Rd., Klong 1, Klong Luang,
Pathumthani 12120, Thailand
Tel: (662)-564-6900 ext 2335 – 2340
Email: info@nectec.or.th
Website: www.nectech.or.th
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