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CIMB Niaga Branchless Banking
“Internet and Mobile Banking”

      September 2012
Overview

     1 billion users estimated in 2014
     65% in Asia Pacific
     Quadruple rate of growth in 2011 onwards
     5-20% bank income from online transaction & mobile banking
                      (source: Berg Insight & Juniper Research)


Massive Opportunity

                                     Indonesia’s middle class will get wealthier
                                     73% of population in indonesia use mobile
                                      phone
Survey and Research
 In the course of the next 10 years, a new
 generation—Generation C—will emerge. Born
 after 1990, these “digital natives,” just now
 beginning to attend university and enter the         July 2011: Based on Nielsen's survey
 workforce, will transform the world as we know       48 percent of Internet users in Indonesia used a
 it. Their interests will help drive massive change   mobile phone to access the Internet, whereas
                                                      another 13 percent used other handheld multimedia
 in how people around the world socialize, work,
                                                      devices, the highest dependence on mobile Internet
 and live their passions—and in the information       access in Southeast Asia
 and communication technologies they use to do
 so.                                                  May 2011: Based on TNS research
 Source : Booz & Company analysis                     Indonesia is the world's second largest number of
                                                      Facebook users and the third largest number of
                                                      Twitter users. 87 percent of Indonesians who go
                                                      online have social networking site accounts
              Are you ready
                    to                                Based on Yahoo Net Index survey released in July
                                                      2011
                                                      Internet in Indonesia sat in the second row after
                                                      television. 89 percent of users connected to social
                                                      networking, 72 percent web browsing and 61
                                                      percent read the news
The Fastest & Widest Access


Prima                    All Devices


Bersama                  Bill Payment
Capabilities
Who Are The Target Customers?



                                       The Market                                      What They Need


                                                                                                        Connectivity
                                      Unbanked                 Gen C

                                                                                        Accessibility



                                                     Gen Y                                              Flexibility




                           Gen C : Born after 1990           Gen Y : Born after 1980



73% of Indonesia Middle-Class Population Uses Mobile Phone
Brand Association


                                     Cool


              Secure                                   Easy




           Wide
                                                              Fast
          Access




                       Convenience          Flexible
Thank You
Instant Internet Banking
Fitur Lainnya

                               Manage My Account
Transfer
                               - Account Inquiry
- to my CIMB account
                               - View/download transactions
- to other’s CIMB account
                               - View scheduled transactions
- to accounts in other banks
  • Clearing (SKN)
  • RTGS
- Overseas remittance


Bill Payments
- Mobile phone                 Prepaid Reload
- Electricity                  - Mobile phone
- Education                    - Entertainment:
- Loan instalment              (Blitzmegaplex)
- Internet/Cable TV            - Prepaid Electricity
- Insurance
- Flight tickets




Contact Us                      Other Services
- Compose Message               - Change mPIN profile
• Inquiries                     - Change email address
• Others                        - Change password
                                - Manage account view
                                - Manage transaction limit
mPIN registration via ATM,
                               mPIN is additional dynamic
       SST, Website            password security required to
                               perform financial transaction in
   Activation via Website      CIMB Clicks. It is only sent to
                               registered mobile number for
   Manage & send mPIN          added security and can only be
        request
                               used once.
Use mPIN to transact in CIMB
           Clicks
Thank You

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Is Mobile Media strategy relevant for big corporate?

  • 1. CIMB Niaga Branchless Banking “Internet and Mobile Banking” September 2012
  • 2. Overview  1 billion users estimated in 2014  65% in Asia Pacific  Quadruple rate of growth in 2011 onwards  5-20% bank income from online transaction & mobile banking (source: Berg Insight & Juniper Research) Massive Opportunity  Indonesia’s middle class will get wealthier  73% of population in indonesia use mobile phone
  • 3. Survey and Research In the course of the next 10 years, a new generation—Generation C—will emerge. Born after 1990, these “digital natives,” just now beginning to attend university and enter the July 2011: Based on Nielsen's survey workforce, will transform the world as we know 48 percent of Internet users in Indonesia used a it. Their interests will help drive massive change mobile phone to access the Internet, whereas another 13 percent used other handheld multimedia in how people around the world socialize, work, devices, the highest dependence on mobile Internet and live their passions—and in the information access in Southeast Asia and communication technologies they use to do so. May 2011: Based on TNS research Source : Booz & Company analysis Indonesia is the world's second largest number of Facebook users and the third largest number of Twitter users. 87 percent of Indonesians who go online have social networking site accounts Are you ready to Based on Yahoo Net Index survey released in July 2011 Internet in Indonesia sat in the second row after television. 89 percent of users connected to social networking, 72 percent web browsing and 61 percent read the news
  • 4. The Fastest & Widest Access Prima All Devices Bersama Bill Payment
  • 6. Who Are The Target Customers? The Market What They Need Connectivity Unbanked Gen C Accessibility Gen Y Flexibility Gen C : Born after 1990 Gen Y : Born after 1980 73% of Indonesia Middle-Class Population Uses Mobile Phone
  • 7. Brand Association Cool Secure Easy Wide Fast Access Convenience Flexible
  • 10.
  • 11. Fitur Lainnya Manage My Account Transfer - Account Inquiry - to my CIMB account - View/download transactions - to other’s CIMB account - View scheduled transactions - to accounts in other banks • Clearing (SKN) • RTGS - Overseas remittance Bill Payments - Mobile phone Prepaid Reload - Electricity - Mobile phone - Education - Entertainment: - Loan instalment (Blitzmegaplex) - Internet/Cable TV - Prepaid Electricity - Insurance - Flight tickets Contact Us Other Services - Compose Message - Change mPIN profile • Inquiries - Change email address • Others - Change password - Manage account view - Manage transaction limit
  • 12. mPIN registration via ATM, mPIN is additional dynamic SST, Website password security required to perform financial transaction in Activation via Website CIMB Clicks. It is only sent to registered mobile number for Manage & send mPIN added security and can only be request used once. Use mPIN to transact in CIMB Clicks