Are UK retailers responsive on social media
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We wanted to see how responsive the UK’s top retailers were on social channels...
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Are UK retailers responsive on social media
- 1. Are you serious about social? We wanted to see how responsive the UK’s top retailers were on social channels. Click next to find out
- 2. Social media is exploding 4 in 5 of the UK’s top retailers are on Twitter and 72% are active on Facebook
- 3. But most are just shouting
- 5. …or engaging
- 6. We asked each of the 25 retailers a question on Facebook and Twitter…
- 7. On Facebook, 50% of questions posted on retailers’ walls were left unanswered
- 8. It was worse on Twitter with 75% failing to reply
- 9. And when we posted a negative comment, the response was even worse…
- 10. …with 89% of negative comments on Facebook ignored
- 11. Read the full research http://www.auros.co.uk/serious
- 12. Flickr credits Explosion - http://www.flickr.com/photos/focalintent/1332072795/sizes/l/in/photostream/ Shouting - http://www.flickr.com/photos/maguisso/2385382456/sizes/o/in/photostream/ Listening - http://www.flickr.com/photos/pinksherbet/3716439453/sizes/l/in/photostream/ Engaging - http://www.flickr.com/photos/weltbild-schweiz/5201206285/sizes/l/in/photostream/ Fingers in ears - http://www.flickr.com/photos/lachlanhardy/2367774564/sizes/l/in/photostream/ Wasteland - http://www.flickr.com/photos/denisdefreyne/2496959629/sizes/l/in/photostream/ Upset - http://www.flickr.com/photos/31878512@N06/4936949011/sizes/l/in/photostream/ Out of office - http://www.flickr.com/photos/dnorman/5557714724/sizes/l/in/photostream/