WordPress and Seo - Components and Integration

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Presentation from the Philly 'burbs WordPress Meetup on August 5, 2013 presented by Search Engine Optimization Consultant Adam Cirlincione of Philly Marketing Labs.

Educação Tecnologia Design

Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 1
WordPress and SEO
August 2013
Adam Cirlincione

PhillyMarketingLabs
TOOLS AND OPTIMIZATION TECHNIQUES

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3
SEO
Configuration
• Pretty URLs
• Custom Titles
• Headings
• Bread Crumb Navigation
• Canonicalization
• Sitemaps
• RSS Feeds
• Image Optimization
• Social Profiles/Sharing
• Meta Info

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 4
SEO
Configuration
• Pretty URLs
• The default permalink is ?p=<postid>

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 5
SEO
Configuration
Custom Titles

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 6
SEO
Configuration
Headings

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 7
SEO
Configuration
Clean Up Coding

PhillyMarketingLabs
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SEO
Configuration
Description

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 9
SEO
Configuration
Breadcrumbs

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 10
SEO
Configuration
Canonicalization
www. vs. non- www.

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 11
SEO
Configuration
Canonicalization

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 12
SEO
Configuration
More Duplicate Content Concerns

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 13
SEO Configuration
RSS Feeds
Comment Capabilities
Email Subscriptions
Automatic recent post feeds

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 14
SEO
Sitemaps

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 15
SEO
Images

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 16
SEO
Speed = Success
Google’s 6 Categories of Page Speed Best Practices
Optimizing caching — keeping your application's data and logic off the network
altogether
Minimizing round-trip times — reducing the number of serial request-response
cycles
Minimizing request overhead — reducing upload size
Minimizing payload size — reducing the size of responses, downloads, and cached
pages
Optimizing browser rendering — improving the browser's layout of a page
Optimizing for mobile — tuning a site for the characteristics of mobile networks
and mobile devices

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 17
SEO
W3 Total Cache
Popular plugin

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 19
Local SEO
The Yoast Local SEO plugin:
• KML File and Geo Sitemap generation
(for Google)
• Address output in Schema.org format
• Showing opening hours (with Schema.org
output)
• Showing Google maps, including a
routeplanner
• Support for multiple locations
• CSV upload for multiple locations

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 20
Yoast News Module Plugin

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 21
Yoast Video Plugin
Video thumbnails stand
out and have a higher
CTR

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 22
Yoast Video Plugin
• The Yoast Video SEO plugin supports:
• Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML
Sitemaps)
• MediaRSS enhancements to your RSS feed
• Full support for schema.org videoObject markup
• Snippet previews with the actual video still in them
• Facebook OpenGraph tags on your video pages
• Support for many major video platforms including:
Youtube, Vimeo, Blip, DailyMotion and others

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 23
Yoast Google Analytics Plugin

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 24
Yoast Google Analytics Plugin

PhillyMarketingLabs
Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 25
Conclusion
Content is still KING

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WordPress and Seo - Components and Integration

2. PhillyMarketingLabs TOOLS AND OPTIMIZATION TECHNIQUES

3. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 3 SEO Configuration • Pretty URLs • Custom Titles • Headings • Bread Crumb Navigation • Canonicalization • Sitemaps • RSS Feeds • Image Optimization • Social Profiles/Sharing • Meta Info

16. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 16 SEO Speed = Success Google’s 6 Categories of Page Speed Best Practices Optimizing caching — keeping your application's data and logic off the network altogether Minimizing round-trip times — reducing the number of serial request-response cycles Minimizing request overhead — reducing upload size Minimizing payload size — reducing the size of responses, downloads, and cached pages Optimizing browser rendering — improving the browser's layout of a page Optimizing for mobile — tuning a site for the characteristics of mobile networks and mobile devices

19. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 19 Local SEO The Yoast Local SEO plugin: • KML File and Geo Sitemap generation (for Google) • Address output in Schema.org format • Showing opening hours (with Schema.org output) • Showing Google maps, including a routeplanner • Support for multiple locations • CSV upload for multiple locations

22. PhillyMarketingLabs Copyright © 2013 Philly Marketing Labs. All Rights Reserved. 22 Yoast Video Plugin • The Yoast Video SEO plugin supports: • Automatic XML Video Sitemap generation (adding on to the WordPress SEO XML Sitemaps) • MediaRSS enhancements to your RSS feed • Full support for schema.org videoObject markup • Snippet previews with the actual video still in them • Facebook OpenGraph tags on your video pages • Support for many major video platforms including: Youtube, Vimeo, Blip, DailyMotion and others

WordPress and Seo - Components and Integration

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