Skip Shuda's 3-3-3 plan for starting your own business. Presented to NJ Chapter of GPSEG on Oct. 28, 2011

1. Starting your own
Business
October 28, 2011
Skip Shuda
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2. Philly Marketing Labs
Skip’s 3-3-3 Plan
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3. Philly Marketing Labs
Trend 1 – Changing Nature of Business
Structured, quarterly profit focused
corporation
vs.
Organic, nimble craft circles
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4. Philly Marketing Labs
Trend 2 - The 30 year old MBA
… smart, effective, "experienced", inexpensive is
displacing GPSEG membership
Uncertainty with long-term executive careers…
-the absence of loyalty
-the move to outsourcing & off-shoring
-increased use of consultants
Do you see any of this in your world?
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5. Philly Marketing Labs
Trend 3: Rapidly Changing Technology & Opportunity
1. Globality
2. Mobile
3. User Interface
4. Commerce
5. Advertising
6. Content Creation
7. Technology/Mobile Leadership
8. Mega-Trend of 21st Century: Empowerment of People through Mobile
Connected Devices
9. Authentic Identity
10. Uncertain Economy
Source: Top Internet Trends, Mary Meeker, KPCB, Web 2.0 Conference 2011
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6. Philly Marketing Labs Tool #1: Find Your
Sweet Spot
AIKIDO
AUDIO
WORKING W/
LEARNER
HORSES
PASSION DNA
STRATEGY
SWEET
DIGITAL
MARKETING SPOT
LIFTING HEAVY
OBJECTS
ECONOMIC
DRIVERS References:
SUPERVISING www.cheaprevolution.com
Wharton SBDC Helping Businesses Start,
Grow, and Prosper
www.jimcollins.com
EMPLOYEES An accredited affiliate of the national
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6
Centers

7. Philly Marketing Labs
The Agile Business Plan
The The Business Underlying
What it is Problem Solution Magic
Model
Status
Marketing The Projections
Competitors Timeline
& Team
Momentum
Sales
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8. Philly Marketing Labs
Client Perspective Walkaround
Why: What:
Motivation Motivations, Demographics,
demographics
Drivers Why I do it, Credentials,
What I desire, Positions/Titles,
My drivers Skills
Where we hang-
out:
What is our
organizations,
tribal culture?
associations,
Culture: social media Hangouts:
describe organizations
Their tribe associations
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9. Example: “Business CIO” Persona
Philly Marketing Labs
Why: What:
Motivation Business Business- demographics
Performance, technical
Drivers Efficiency, Strategy, ROI,
Attunement budget, on-
with Latest time, track
Trends record, price
Business Conferences,
background, Executive
Performance Groups, CIO
oriented, like Forums,
“vendor- LinkedIn,
Culture: managers” Plaxo Hangouts:
describe organizations
Their tribe associations
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10. Philly Marketing Labs
Mindsets 1: Agility
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11. Philly Marketing Labs
… and Dynamic Steering
Reference:
www.holacracy.org
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12. Philly Marketing Labs
Mindset 2: Resilience…
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13. Philly Marketing Labs
… and Persistence
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14. Philly Marketing Labs
Mindset 3: The Paradox of Focus…
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15. Philly Marketing Labs
… vs Diversity through a Portfolio of Income Streams
Redefining the multi-income family and cash-flow in retirement
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16. Philly Marketing Labs
Resource Reference
SBDC – mechanics & tools whartonsbdc.wharton.upenn.edu/
Google insights – trends www.google.com/insights/search/#
Holacracy – agile governance www.holacracy.org
Role Based Assessement – team www.thegabrielinstitute.com
building
CheapRevolution – advice for startups www.cheaprevolution.com
CheapRevolution Bookstore astore.amazon.com/wwwdestinycom-20
Trends – entrepreneur.com www.entrepreneur.com/article/217508
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17. Starting your own
Business
October 28, 2011
Skip Shuda
610-662-6158
skip@phillymarketinglabs.com
www.PhillyMarketingLabs.com
www.CheapRevolution.com
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