On July 8, 2010 Team and a Dream's Bechara Jaoudeh gave this presentation at the Talamore County Club in Ambler PA.
The presentation covers social media campaigns, campaign tracking and ROI calculations.
14. Thank You! I will be back shortly to talk to you about Campaign Tracking & ROI 14
15. Campaigns, Tracking & ROI Bechara Jaoudeh, @TeamandaDream, bechara@TeamAndADream.com July 8, 2010
16. Whatis Return On Investment? Expectation of return Investment (GAIN FROM INVESTMENT - COST OF INVESTMENT) ROI = COST OF INVESTMENT 16
17. Whatis Return On Investment? Let’s agree on 2 levels: Corporate Level Brand image Brand loyalty Word of mouth Customer retention/satisfaction … Campaign Level New product roll-out Promotions Event Recruiting … 17
18. Where does ROI live at the corporate level? Most important stages BUT ROI doesn’t live here! ROI Lives here! The secret is in the Δ in the financial returns! (Δ - COST OF INVESTMENT) ROI = COST OF INVESTMENT 18
19. Where does ROI live at the corporate level? Measure your baseline 2. Create a timeline of your SM activities 19
20. Where does ROI live at the corporate level? Measure the Δ After SM Before SM 20
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22. Cost of investment(s) = Cost of resources allocated to maintaining SM channels + Cost of service providers + … (Δ - COST OF INVESTMENT) ROI = COST OF INVESTMENT
33. 25 Chariot Solutions Campaign Emerging Technologies for the Enterprise Conference: Goal: Drive registrations & raise awareness to Chariot’s offerings Outcome: Paid registration ($350) Measure : # of registrations & # of visitors to the site Time bound: April 8 & 9 (Yearly event) Investment: Team and a Dream engagement cost + Adwords budget Tracking: Google Analytics
38. ROI Analysis Total PPC Spend: $X TaaD engagement cost (SEO, PPC, SM): $Y Total Costs of investment: $X + $Y = $W Gains from investment: # of registrations X Ticket price = $Z (GAIN FROM INVESTMENT - COST OF INVESTMENT) (Z - W) ROI = = = 249% W COST OF INVESTMENT
46. The Cluetrain Manifesto Markets are conversations. Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. www.cluetrain.com 38
47. Let me know if you have questions! Thank You! Bechara Jaoudeh Team and a Dream Bechara@teamandadream.com Twitter: @TeamandaDream 39