1. Innovation 4 – Traffic
Management
Case Study
By
Team Renegade
Arpita Sahoo | Jagriti Chhateja
Sneha Chaturvedi | Noor Salam Khan
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2. Preface
Greetings from Team Renegade!!!
We would like to take this opportunity to thank Road2Ideas Team for
providing this wonderful opportunity…
We appeal you to “Go Green” with Road2Ideas 2012 and request you not to
print this Case Study unless really needed.
Our presentation theme symbolizes our spirit of “Go Green” Initiative and we
request you to read “Go Green Tip” on Thank You Slide 
Cheers
Team Renegade
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3. Meet the Innovator
Mr. Yogesh Patel
75 year old retired
from army
Started Vadodara
Traffic Education Trust
(VTET) in 2008, as a
PPP (Public-Private-
Partnership)
“Innovation is a dream come true.” – Mr. Yogesh Patel
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4. Introduction – Vadodara
 Vadodara, formerly known as
Baroda, is the third largest[6]
and most populated city in the
Indian State of Gujarat, after
Ahmedabad and Surat.
 Vadodara is one of four cities in
the state with a population of
over 1 million.
 It is the 18th largest city in India
with an area of 148.95 km² and
a population of 4.1 million
according to the 2010-11
census.
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5. Understanding the Need Gap
• Shortage of Manpower for Police & Traffic
Police
1947- Less vehicles and people 2008- Too much traffic making roads congested
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6. Need for VTET
• Baroda needs
539 traffic
police people
• Considering
20% on
leave, total
need is 647
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7. Objectives of VTET – 3E
Enforcement
Traffic Education
Engineering
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8. Objectives of VTET – 3E
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9. Innovation Model
• Instead of Traffic Police, volunteers were appointed for doing
this work by VTET
Volunteers • These volunteers were given good pay + incentives for
attendance, good work, etc.
• Good & Scientific Method of Recruitment was employed
Recruitment • Later on same recruitment method was adopted by Vadodara
Police
• Women volunteers were accepted & recruited for traffic
Women • Women were found to be better motivated
• CCTVs cameras were placed on the roads for monitoring traffic
• Due to CCTVs, offenders can’t run away as their car numbers are
CCTVs recorded and the challan is sent home
• Higher monitoring of roads leads to lower crime rates
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10. Recruitment Process
Physical Test- 100m Interview by
Registration & Issue running test+ RTO, Police
of Tokens height. Dept, Physical
Chest, weight Instructor
1 month of training
Issue of letters for
for selected Medical Checkup
training
candidates
VTET Traffic
Classes in the
Enforcement Band
evening
Ready!!
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11. Training & Deployment Program
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12. Innovation - Evaluation
Benefits to Stakeholders
Government: Public: Volunteers:
1. Better Traffic 1. Pollution Control 1. Good Training
2. Good & Scientific 2. Saves commute time 2. Good Pay
Recruitment Process 3. Saves on fuel; Energy 3. Incentives
3. Low crime Conservation 4. Employment
4. Low Corruption 4. Better driving Opportunity
experience
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13. SWOT Analysis
Strengths: Weakness:
> Volunteers are easier to get as good training is > Since volunteers keep leaving for better
given and people can go work for better jobs later jobs, there is a need for additional manpower
> Scientific Method of Recruitment continually
> Women Volunteers – Better Motivated
> CCTV; makes escape without challan impossible as
the ticket is sent home
> Traffic Education
> Reduced Corruption
Opportunity: Threats:
> This scientific method can be used for recruitment by > Voluntary organisations are not authorised to
Police and Traffic Control of All States impose legal challans
> Same volunteer program can be used for other State >
Traffic Police
> Increased vigilance on the road will lead to decrease
in crime rates in the city
> Similar Volunteer Program can be implemented for
facilitating Police Work
> Increased Education can lead to encouraging students
from not acquiring illegal liscenses
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14. Stage I – Table Analysis
Rating the innovation on a scale of 0 to 5 (5 being the highest score) on each of the
parameters outlined in the sandbox, the self assessment scores are:
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15. Stage II - C.K. Prahlad’s Sandbox
HIGH
HIGH MODERATE
HIGH
HIGH
HIGH
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16. What’s the way forward
 The model should be implemented in other parts of the country as well
 The training module and training facility should be made shared with all those who
are interested
 To Combat the problem of volunteer attrition, VTET can consider approaching the
state for additional funding as at present the volunteers lesser than NREGA workers
 Specialised modules can be introduced for traffic control at accident scenes, special
events, crime scenes, fires, in addition to focused patrols in high crime areas for
deterrence
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17. Sources
 http://www.ite.org
 http://www.lisc.org
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18. Thank You
Go Green Tip :
Lower the temperature on your hot water heater & unplug unused
chargers and appliances. 
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