Presentation by Perry Drake, professor at University of Missouri in St. Louis, on applications of data mining and advanced analytics in various industries. Contact Perry Drake through LinkedIn (http://www.linkedin.com/pub/perry-drake/40/47/936)

1. Trends in the Applicationsof
Big Data, Discovery and Technology
TDWI CHAPTER MEETING
MARCH 7, 2014
PERRY D. DRAKE
ASSISTANT TEACHING PROFESSOR OF SOCIAL AND DIGITAL MEDIA MARKETI NG
UNIVERSITY OF MISSOURI – ST. LOUIS

2. Let’s begin with a few words of wisdom
from Vivek Ranadive of TIBCO.
http://www.nationaljournal.com/innovation-works/the-future-of-big-data-20131211

3. I could not say it any better.
“Get the right information to the right place at the right time
and put it into the right context and you can make the world a better place”
“A little bit of the right information just a little bit
before hand is worth more than all the information 6 months after”
“Mobility is one of the forces shaping the 21st century”
- Vivek Ranadive

4. Our Use of Mobile

5. Marketing Land, Walker Sands Quarterly Index of Mobile Traffic
(http://www.walkersandsdigital.com/Walker-Sands-Mobile-Traffic-Report-Q3-2013)
1/3 of all searches are done on mobile

6. Mobile more prevalant than Electricity

7. Smart Phone Penetration Rate
ans: 61%

8. Mobile is only one driver of all the data
being generated
So many touchpoints…
…so much data
And this chart does not even include
non consumer data begin generated via our cars,
utilities, etc.

9. Data is exploding at an exponential rate.
Source: Mary Meeker/Liang Wu Kleiner Perkins Caufield Byers D11 Conference 5/29/2013
The unit symbol is ZB. 1 ZB = 1000000000000000000000bytes = 10007bytes = 1021bytes = 1000exabytes = 1 billion terabytes.

10. “More data was generated in
2009 than all prior years combined.”
-- Andreas Weigend, 2010
Former Chief Scientist, Amazon.com

11. The convergence of off and online data.
“I predict 2014 will become the year of social data integration
and data alignment - a “Grand Aligned Convergence" of sorts - something we've
never seen till now.”

12. Gnip is bringing all social platform data
together.
Bringing together data from
Twitter, Foursquare,
Instagram, Youtube, etc.

13. Gnip clients include…

14. Datasift is another source for
conversational data.

15. Bluekai bringing it all together.
Many incorporate with their social listening data for more robust opportunities

16. Bluekai provider list.

17. What is Acxiom up to?
Acxiom is attempting to bring
all data together across channels, devices and
media sources.

18. Not there quiet yet.

19. Were my ads seen
by my intended audience?
60%
41%
18%
46%
32% 31%
51%
28%
32%
Site 1 Site 3 Site 5 Site 7 Campaign
Total
68%
Off-Target
32%
Masked Campaign: Site On-Target Delivery
Target Audience: Male 25-49
Know Whether the
Campaign Hit it’s Target
Before Asking if it
Worked
Source: Nielsen
They will be at my April 2
Conference! Visit
www.umsldigitalconference.com
to register.

20. Data Mining Applications

21. What will they do next?
They will be at my April 2
Conference! Visit
www.umsldigitalconference.com
to register.

22. Social data insights via visualization
Conservative and
liberal Twitter
handles are analyzed

23. Dell monitoring their customer service
hashtag usage patterns

24. I use a Twitter API to download tweets.
http://mashe.hawksey.info/2013/02/twitter-archive-tagsv5/
Did I mention that a former
Twitter/TrendrrTV employee will
be at my April 2 Conference. Visit
www.umsldigitalconference.com
to register.

25. Easy to fill Google Doc form generates your Twitter data.

26. Every mile we drive.

27. Detecting heathcare
fraud is big money.
“Fraud detection is a tougher challenge
in healthcare than in financial services, where
there is usually a victim who can flag a
fraudulent transaction”

28. A St. Louis startup creating clinician
calculators based on patient data feeds.

29. Another St. Louis startup using data to
predict the likelihood of case outcomes.

30. But just because we can, should we?

31. Wonga will loan those with no credit
history based on social status score.

32. Facebook is targeting you offline as well
using relationships with Acxiom et al.
I love it, how
about you?

33. Search data being
used to target us with cable ads.
Google and Dish have
been working together
since 2007, although
hard to confirm today.
They will be at my April 2
Conference! Visit
www.umsldigitalconference.com
to register.

34. merging off and online data

35. Rich Relevence using real time data
analytics for good user experiences (UX)
Used by sites like
wine.com. Costco,
Best Buy, Target,
Bloomingdales,
etc.
http://vimeo.com/72362343
CEO previously led
the research and
development arm
of Amazon’s Data
Mining and
Personalization
team

36. Down
on the
farm.

37. The “Minority Report”…our future?
http://www.youtube.com/watch?v=7bXJ_obaiYQ

39. Perry’s Contact Information
Perry D. Drake
Academic Director of Business, School of Professional and Continuing Studies, University of Missouri – St. Louis
Assistant Teaching Professor, College of Business Administration, University of Missouri – St. Louis
---------------------------------------------------------------------------------------------------------------------
Follow me on Twitter: www.twitter.com/pddrake
Friend me on Facebook: www.facebook.com/perry.drake
View my Blog: www.drakedirect.blogspot.com
Delicious Handle: www.delicious.com/pddrake
Foursquare Handle: www.foursquare.com/pddrake
Linkedin Profile: http://www.linkedin.com/pub/perry-drake/40/47/936
YouTube Channel: www.youtube.com/user/profpddrake
Vine handle: pddrake
Instagram handle: www.instagram.com/pddrake
Drake Company Website: www.drakedirect.com
Book Website: www.optimaldm.com
UMSL Email: drakep@umsl.edu
Secondary Email: pdrake@nyc.rr.com
Mobile (best): 914-299-4879
Direct Line: 314-516-6490
Fax: 314-516-6827