Review of best practices for using snackable, shareable, sharp content to attract and convert customers online. While focused on the hotel industry, most of the lessons both draw from, and apply across, various e-commerce leaders.

1. Elements of E-commerce
How Digital Storytelling Drives
Revenue and Results

3. Content
2
2
1
1
3 4
3
Customer
Conversion

4. Dream
Discover
Research
Book
Anticipate
Stay
Remember

5. X

6. 300 Million Photos
Uploaded Daily
6

8. © 2013 - Tim Peter & Associates

9. More People Own Mobile Phones Than Own
Toothbrushes

10. 2013: 45% of Searches on Mobile
Source: Google

11. Have We Reached “Peak Search”?
Source: Google

14. What is a “Search Engine” in 2014?

15. •
•
•
•
Content-rich
Context-rich
Keyword-rich
Customerfocused

16. Snackable
Shareable
Sharp

24. • Focus
– Customer
– Content
– Conversion
• Content Rules
– Snackable
– Shareable
– Sharp

25. Thank You
Web:
timpeter.com
Phone:
201-305-0055
Email:
tim@timpeter.com
Twitter: twitter.com/tcpeter