This document discusses how social media can be used by community journalists to reach new readers. It defines social media as online services that allow for interaction, content sharing within a network, and open conversations. Examples provided include commenting on websites, Facebook, Twitter, YouTube and Flickr. The document notes that 51% of social network users have more than one profile and 65% of readers also have multiple profiles according to survey data.

1. Reaching new readerssocial media for community journalists #sm4cjs Andrew Chavez (@adchavez)Texas Center for Community Journalism (@tccj)

2. WHAT You really WANT TO KNOW Source: Survey of participants

3. What is social media?

5. characteristics Interaction Content sharing Membership in a network Open Conversations occur quickly

6. Some examples Comments on your website Social networks – Facebook, Twitter, etc. Content sharing services – YouTube, Flickr

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13. In fact 51%of social network users have more than one profile 65%of you do Source: Pew Internet & American Life Project