SlideShare uma empresa Scribd logo
1 de 15
User Content: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Meeting the user halfway
Why do it? “ Nobody would tolerate if, at the end of ‘Meet the Press,’ a bunch of weirdos stormed the studio and started screaming weird racist stuff. They’d call the police.” —  Ken Layne , editor of the  Wonkette
Types of user interaction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Commenting and User Feedback A good newspaper is “ a nation talking to itself.” —  Arthur Miller
Best practices for managing the “commentocracy” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Inserting comment functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
JS-Kit ,[object Object],[object Object],[object Object],$0 Price tag: ,[object Object],[object Object],Skills needed
Social Networks
Who is using them Source: Pew Research Center for People and the Press
How you can use them ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
User Content “ User-generated content is all the rage, but most of it totally sucks.” —  Jonah Peretti , co-founder of the  Huffington Post
User content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How to do it ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Huffington Post method: the “mullet strategy” from co-founder Jonah Peretti ,[object Object],[object Object],[object Object]

Mais conteúdo relacionado

Destaque (6)

What is social media
What is social mediaWhat is social media
What is social media
 
News on the web
News on the webNews on the web
News on the web
 
Marketing 101 for Community Newspapers
Marketing 101 for Community NewspapersMarketing 101 for Community Newspapers
Marketing 101 for Community Newspapers
 
Perfil De DañO
Perfil De DañOPerfil De DañO
Perfil De DañO
 
Tips for covering crime news
Tips for covering crime newsTips for covering crime news
Tips for covering crime news
 
Social Media Overview for Community Journalists
Social Media Overview for Community JournalistsSocial Media Overview for Community Journalists
Social Media Overview for Community Journalists
 

Semelhante a User Content

Using Technology to Enhance Events
Using Technology to Enhance EventsUsing Technology to Enhance Events
Using Technology to Enhance Eventswhaa
 
Hypothesis quick overview 2011-10-19
Hypothesis  quick overview 2011-10-19Hypothesis  quick overview 2011-10-19
Hypothesis quick overview 2011-10-19dwhly
 
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...brooke.csukas
 
4 20 2010 CLA The Newest Tools for Relationship Building
4 20 2010 CLA The Newest Tools for Relationship Building4 20 2010 CLA The Newest Tools for Relationship Building
4 20 2010 CLA The Newest Tools for Relationship Buildingjayblove
 
10 S E P T 09 3340 Digital Story Telling
10  S E P T 09   3340  Digital Story Telling10  S E P T 09   3340  Digital Story Telling
10 S E P T 09 3340 Digital Story TellingNeil Foote
 
Context Is King: Lessons from Online Communities
Context Is King: Lessons from Online CommunitiesContext Is King: Lessons from Online Communities
Context Is King: Lessons from Online CommunitiesF. Randall "Randy" Farmer
 
DIY UX - Higher Ed
DIY UX - Higher EdDIY UX - Higher Ed
DIY UX - Higher EdWhitney Hess
 
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...Jennifer Koerber
 
Design of recommender systems
Design of recommender systemsDesign of recommender systems
Design of recommender systemsRashmi Sinha
 
Using Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and RecoveryUsing Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and RecoveryJennifer Iacovelli
 
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, WikisSocial Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, WikisShelly D. Farnham, Ph.D.
 
Effects of Social Networking in Academic Literacy
Effects of Social Networking in Academic LiteracyEffects of Social Networking in Academic Literacy
Effects of Social Networking in Academic LiteracySteve Chilton
 
Customizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextensionCustomizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextensionKaren Jeannette
 
2 8 2010 Norfolk The Internet Unveiled
2 8 2010 Norfolk The Internet Unveiled2 8 2010 Norfolk The Internet Unveiled
2 8 2010 Norfolk The Internet Unveiledjayblove
 
Leveraging the Power of B2B Social Communities
Leveraging the Power of B2B Social CommunitiesLeveraging the Power of B2B Social Communities
Leveraging the Power of B2B Social Communitiesasbpe
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyTunheim
 
Content and creativity online
Content and creativity onlineContent and creativity online
Content and creativity onlinePaul Bradshaw
 
Online journalism: Community
Online journalism: Community Online journalism: Community
Online journalism: Community Paul Bradshaw
 

Semelhante a User Content (20)

Using Technology to Enhance Events
Using Technology to Enhance EventsUsing Technology to Enhance Events
Using Technology to Enhance Events
 
Hypothesis quick overview 2011-10-19
Hypothesis  quick overview 2011-10-19Hypothesis  quick overview 2011-10-19
Hypothesis quick overview 2011-10-19
 
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
Major Donors Evolve from Everywhere: The Newest Internet Tools for Relationsh...
 
4 20 2010 CLA The Newest Tools for Relationship Building
4 20 2010 CLA The Newest Tools for Relationship Building4 20 2010 CLA The Newest Tools for Relationship Building
4 20 2010 CLA The Newest Tools for Relationship Building
 
10 S E P T 09 3340 Digital Story Telling
10  S E P T 09   3340  Digital Story Telling10  S E P T 09   3340  Digital Story Telling
10 S E P T 09 3340 Digital Story Telling
 
Context Is King: Lessons from Online Communities
Context Is King: Lessons from Online CommunitiesContext Is King: Lessons from Online Communities
Context Is King: Lessons from Online Communities
 
DIY UX - Higher Ed
DIY UX - Higher EdDIY UX - Higher Ed
DIY UX - Higher Ed
 
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...
Teach Them Where They Are: "Learning for Life Online" at the Boston Public Li...
 
Design of recommender systems
Design of recommender systemsDesign of recommender systems
Design of recommender systems
 
Social Media on a (Time) Budget from 2010 WTPA Convention
Social Media on a (Time) Budget from 2010 WTPA ConventionSocial Media on a (Time) Budget from 2010 WTPA Convention
Social Media on a (Time) Budget from 2010 WTPA Convention
 
Using Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and RecoveryUsing Social Media in Substance Abuse Treatment and Recovery
Using Social Media in Substance Abuse Treatment and Recovery
 
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, WikisSocial Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
Social Web .20 Class Week 6: Lightweight Authoring, Blogs, Wikis
 
Effects of Social Networking in Academic Literacy
Effects of Social Networking in Academic LiteracyEffects of Social Networking in Academic Literacy
Effects of Social Networking in Academic Literacy
 
Customizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextensionCustomizing a pathforusingsocialmediainextension
Customizing a pathforusingsocialmediainextension
 
2 8 2010 Norfolk The Internet Unveiled
2 8 2010 Norfolk The Internet Unveiled2 8 2010 Norfolk The Internet Unveiled
2 8 2010 Norfolk The Internet Unveiled
 
Leveraging the Power of B2B Social Communities
Leveraging the Power of B2B Social CommunitiesLeveraging the Power of B2B Social Communities
Leveraging the Power of B2B Social Communities
 
Conversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication StrategyConversation Marketing: New Media Communication Strategy
Conversation Marketing: New Media Communication Strategy
 
Instant Messaging Trends & Practice
Instant Messaging Trends & PracticeInstant Messaging Trends & Practice
Instant Messaging Trends & Practice
 
Content and creativity online
Content and creativity onlineContent and creativity online
Content and creativity online
 
Online journalism: Community
Online journalism: Community Online journalism: Community
Online journalism: Community
 

Mais de Texas Center for Community Journalism at TCU

Mais de Texas Center for Community Journalism at TCU (20)

Territory management
Territory managementTerritory management
Territory management
 
Still the one in 2012!
Still the one in 2012!Still the one in 2012!
Still the one in 2012!
 
Stages of selling (recon)
Stages of selling (recon)Stages of selling (recon)
Stages of selling (recon)
 
Samples for success! specs!
Samples for success! specs!Samples for success! specs!
Samples for success! specs!
 
Progress not perfection
Progress not perfectionProgress not perfection
Progress not perfection
 
Once is not enough!
Once is not enough!Once is not enough!
Once is not enough!
 
No money to advertise
No money to advertiseNo money to advertise
No money to advertise
 
Local, local, local
Local, local, localLocal, local, local
Local, local, local
 
Business is tough to get
Business is tough to getBusiness is tough to get
Business is tough to get
 
Ask better questions!
Ask better questions!Ask better questions!
Ask better questions!
 
We tried it!
We tried it!We tried it!
We tried it!
 
Writing effective business proposals
Writing effective business proposalsWriting effective business proposals
Writing effective business proposals
 
Selling newspaper advertising in a tight economy
Selling newspaper advertising in a tight economySelling newspaper advertising in a tight economy
Selling newspaper advertising in a tight economy
 
Presenting public information online
Presenting public information onlinePresenting public information online
Presenting public information online
 
The ABCs of Texas Freedom of Information (FOI) laws
The ABCs of Texas Freedom of Information (FOI) lawsThe ABCs of Texas Freedom of Information (FOI) laws
The ABCs of Texas Freedom of Information (FOI) laws
 
Digging up information on the police beat
Digging up information on the police beatDigging up information on the police beat
Digging up information on the police beat
 
Using the Web as an Investigative Reporting Tool
Using the Web as an Investigative Reporting ToolUsing the Web as an Investigative Reporting Tool
Using the Web as an Investigative Reporting Tool
 
News Industry Ad Models
News Industry Ad ModelsNews Industry Ad Models
News Industry Ad Models
 
Newspapers' digital competitors and how to beat them
Newspapers' digital competitors and how to beat themNewspapers' digital competitors and how to beat them
Newspapers' digital competitors and how to beat them
 
Basic police reporting
Basic police reportingBasic police reporting
Basic police reporting
 

Último

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...Nguyen Thanh Tu Collection
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptxMaritesTamaniVerdade
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfagholdier
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Jisc
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfNirmal Dwivedi
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17Celine George
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxPooja Bhuva
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxDenish Jangid
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsMebane Rash
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxCeline George
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfSherif Taha
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxmarlenawright1
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - Englishneillewis46
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17Celine George
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfPoh-Sun Goh
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentationcamerronhm
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfAdmir Softic
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxheathfieldcps1
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the ClassroomPooky Knightsmith
 

Último (20)

80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
80 ĐỀ THI THỬ TUYỂN SINH TIẾNG ANH VÀO 10 SỞ GD – ĐT THÀNH PHỐ HỒ CHÍ MINH NĂ...
 
Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024Mehran University Newsletter Vol-X, Issue-I, 2024
Mehran University Newsletter Vol-X, Issue-I, 2024
 
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
2024-NATIONAL-LEARNING-CAMP-AND-OTHER.pptx
 
Holdier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdfHoldier Curriculum Vitae (April 2024).pdf
Holdier Curriculum Vitae (April 2024).pdf
 
Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)Accessible Digital Futures project (20/03/2024)
Accessible Digital Futures project (20/03/2024)
 
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdfUGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
UGC NET Paper 1 Mathematical Reasoning & Aptitude.pdf
 
How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17How to Create and Manage Wizard in Odoo 17
How to Create and Manage Wizard in Odoo 17
 
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptxOn_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
On_Translating_a_Tamil_Poem_by_A_K_Ramanujan.pptx
 
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptxBasic Civil Engineering first year Notes- Chapter 4 Building.pptx
Basic Civil Engineering first year Notes- Chapter 4 Building.pptx
 
On National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan FellowsOn National Teacher Day, meet the 2024-25 Kenan Fellows
On National Teacher Day, meet the 2024-25 Kenan Fellows
 
How to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptxHow to setup Pycharm environment for Odoo 17.pptx
How to setup Pycharm environment for Odoo 17.pptx
 
Food safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdfFood safety_Challenges food safety laboratories_.pdf
Food safety_Challenges food safety laboratories_.pdf
 
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptxHMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
HMCS Vancouver Pre-Deployment Brief - May 2024 (Web Version).pptx
 
Graduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - EnglishGraduate Outcomes Presentation Slides - English
Graduate Outcomes Presentation Slides - English
 
How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17How to Give a Domain for a Field in Odoo 17
How to Give a Domain for a Field in Odoo 17
 
Micro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdfMicro-Scholarship, What it is, How can it help me.pdf
Micro-Scholarship, What it is, How can it help me.pdf
 
SOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning PresentationSOC 101 Demonstration of Learning Presentation
SOC 101 Demonstration of Learning Presentation
 
Key note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdfKey note speaker Neum_Admir Softic_ENG.pdf
Key note speaker Neum_Admir Softic_ENG.pdf
 
The basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptxThe basics of sentences session 3pptx.pptx
The basics of sentences session 3pptx.pptx
 
Fostering Friendships - Enhancing Social Bonds in the Classroom
Fostering Friendships - Enhancing Social Bonds  in the ClassroomFostering Friendships - Enhancing Social Bonds  in the Classroom
Fostering Friendships - Enhancing Social Bonds in the Classroom
 

User Content

  • 1. User Content: Andrew Chavez Associate Director / Digital Initiatives Texas Center for Community Journalism New Media for the News Media Workshop March 11 to 13, 2009 at the TCU Schieffer School of Journalism Meeting the user halfway
  • 2. Why do it? “ Nobody would tolerate if, at the end of ‘Meet the Press,’ a bunch of weirdos stormed the studio and started screaming weird racist stuff. They’d call the police.” — Ken Layne , editor of the Wonkette
  • 3.
  • 4. Commenting and User Feedback A good newspaper is “ a nation talking to itself.” — Arthur Miller
  • 5.
  • 6.
  • 7.
  • 9. Who is using them Source: Pew Research Center for People and the Press
  • 10.
  • 11. User Content “ User-generated content is all the rage, but most of it totally sucks.” — Jonah Peretti , co-founder of the Huffington Post
  • 12.
  • 13.
  • 14.
  • 15.