Uc.ppt2.gatekeepers.egypt.040311

The new Gatekeepers ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Arizona shooting “Watching sausage being made” on Twitter

Networking chatter goes on, though

Social media ,[object Object],[object Object],[object Object],[object Object],[object Object]

Eyes and ears on street 24/7 ,[object Object],[object Object],[object Object],[object Object]

Crowdsourcing ,[object Object],[object Object],[object Object]

Watching trending topics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Social media’s value: Watching trends ,[object Object],[object Object],[object Object]

Cincinnati’s pub crawl was 1st ,[object Object],[object Object],[object Object]

Engaging an underserved (redlined by legacy media?) community

But…get it first, but get it right. ,[object Object]

Social media analytics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Social Media Analytics Report For The Week June 28-July 2 Facebook ● +37 Fans this week (1,538 total Fans) ● 64 Wall Posts, Comments, and Likes this week (96 last week) ● 723 visits to your page this week(688 visits last week) ● 28,281 Pageviews down from 30,200 last week Twitter ● 3,888 Pageviews down from 4,075 last week ● 3,943 followers up to 3,912 ● 118 Retweets this week, up from 71 the previous week. ● @mentions up to 48 this week. 25 the previous week. Klout Ranking - Social Influence The Klout Score is a numerical representation of the size and strength of a person's sphere of influence on Twitter. The scores range from 1-100 with higher scores representing a wider and stronger sphere of influence. The Klout Score is a factor of over 25 variables broken into three categories; True Reach, Amplification Score and Network Score. The size of your sphere is calculated by measuring True Reach (engaged followers and friends vs. spam bots, dead accounts, etc.). Amplification Score is the likelihood that your messages will generate retweets or spark a conversation. If your engaged followers are highly influential, you'll have a high Network Score. The Klout score is highly correlated to link clicks, comments and retweets. Other Cincinnati news voices Klout rating by comparison @wcpo - 38 @wlwt - 33 @fox19 - 30 @citybeatcincy - 25 @local12 - 38 @wcpoweather - 22 @cincienquirer score = 52 (up from 47 last week)

Uc.ppt2.gatekeepers.egypt.040311

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Uc.ppt2.gatekeepers.egypt.040311