Podcasting to a Niche Market
•Download as PPT, PDF•
0 likes•719 views
Presentation discusses podcasting to a niche market using the Software Process and Measurement Cast as an example.
![Why Niche Markets Tend To Be Different ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
More Related Content
What's hot
What's hot (8)
Similar to Podcasting to a Niche Market
Similar to Podcasting to a Niche Market (20)
Recently uploaded
Recently uploaded (20)
Podcasting to a Niche Market
- 1. Podcasting To A Niche Market Or Podcasting To A Professional IT Audience In order to succeed, your desire for success should be greater than your fear of failure - Bill Cosby ‹ #›
- 3. Develop An Agreement With The Audience Standard Customer Satisfaction Model What Should The Focus Be? I am not Mitch Joel or even Joe Jaffe Not an advertisement but information
- 4. Target Audience: Highly Specialized Highly Specialized Target audience(s)
- 6. Coverage: Strategy and/or Execution? Strategy Execution
- 16. Contact Data Questions . . . . Tom Cagley [email_address] (440) 933-8768 – Office (440) 668-5717 – Cell www.spamcast.net - Podcast “ Call me, beep me if ya wanna reach me When ya wanna page me it's okay I just can't wait until I hear my cell phone ring Doesn't matter if it's day or night Everything's gonna be alright Whenever you need me baby Call me, beep me if ya wanna reach me” - Kim Possible Theme Song
- 22. Quality Sound: The Studio Alesis 8 Mixer Netbook MXL 990 and Boom Sennheiser (headphone and boom mic) Audacity Skype Pamela IBM Laptop Books Absorb Sound
Editor's Notes
- Podcasting to a niche market is about balancing content with audience needs. Podcasting to a professional IT audience has the additional complication of the audience being less transparency due to complexity and geography.
- Once you decide what your agreement is with your audience you need to let that agreement (usually intuited from what you know of the audience) guide your actions. In Information Technology for instance, your potential audience very dispersed, specialized and international. They also are very busy, make sure content is appropriate. Interaction depends on the type of people you are targeting. Practitioners then to be more interactive.
- In my day job one of the topics I help people with is IT Customer Satisfaction. The model based on six drivers can be applied to the expectations of a technical audience. Promptness Empathy Competence Reliability Problem Solving Credibility By brainstorming your audience’s expectations in these categories these can be used to develop your agreement with your audience. There are six universal drivers in the above model there might be others but these six are critical to generating customer satisfaction. Remember that unless the audience expects and has opted into an infomercial you need to balance sales like call to action. Finally always test your ideas!
- Capers Jones, the most published author in IT says that IT has the most named specialists, even more than the medical profession. I would suggest that no single podcast can cover all of the specialties. Therefore you need to focus, focus becomes a filter. A filter means that you have to consciously decide who you want to reach. Another interesting topic is that the barriers between specialties is high. Just look at the number of specialties with their own bodies of knowledge. When you are talking to one specialty you may very well not be talking to another . Another complexity is . . .
- As an example, IT is highly dispersed and everyone is the most comfortable with their own accent. As you cater to your audience make sure you address the possibility that many accents are needed over a period like a quarter of a year. Walk through the must be’s . . . Part of deciding on your audience has to be the level in the specialty or specialties your are targeting.
- The final complexity is where to apply the focus. Strategy, which means a smaller harder to target audience or a practitioner focus with more possible ears? Topics and interviewees will be different depending on level. After sorting through all of these complexities you will have identified your slice of an audience. Other niche audiences have equal complexity, layers and nuances. Once you have your target . . . You have to capture it!
- The Awareness, Attention and Action model provides a framework to help translater all those complexities into an audience. Can you make your potential audience aware of you? Then get their attention before getting them to take action. Action like download and listen? Capturing your audience stats with content. Content is your tool target your audience to garner awareness, attention and then action.
- I leverage a process that uses the headlines in publications and featured speakers at conferences (get their flyers) to determine what the hot topics. If the topics are important to your segment you need to target an interview in that area to meet your audience’s needs (make them aware and get their attention). I keep a monthly running list for target areas.
- Once you identify topics then you need to target an interviewee. Pick interviewees that will give you credibility AND add to you ability to work the attention model!
- A sample that participated in the SPaMCAST. Do not be afraid, ask.
- One of the important things you will need to know is how to interview. Make sure you have questions, have done your research and that you ask the question and listen. People talking over each other does not a pretty sound make!
- Email and/or call. When you ask provide context and the value to them. I always suggest that you have a pre-call to talk about what you will ask and whether you will edit.
- Remember if your podcast is related to your day job make sure your remember that all of the things you are involved in will create your personal brand. Becareful of what you say and what your interviewees stand for.
- Summary
- Here is now podcasting helped me!