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2. Search Engine Marketing
SEM is an internet marketing tool associated with
keyword research work and online submissions to
place a website on first page of major search
engines.
SEM
Search Engine
Optimization
On- page
Off-page
Pay- Per Click
3. Why Search Engine Marketing?
One of the lowest costs per customer acquisition tool.
Search engines are emerging information locator in
India.
93% of users don’t look further than the first 2 pages
of search results.
33% of users believe companies found in the top
search results are a major brand in their specific
product/service category.
4. Tips and Strategy
Research Keywords related to your business.
SWOT and Competitor Analysis.
Get your SEO in place.
Invest smartly in your PPC Advertisements.
Regularly monitor and check your website rankings
and status with the help of Google Analytics and
Webmaster Tools.