Overview of Buzzient Enterprise Social CRM for Social, Online, and Video Games

1. Buzzient
Enterprise™
Social
Media
Analytics
for
Online
Gaming
Feedback
Is
Everywhere
Facebook,
Twitter,
YouTube,
MySpace,
blogs,
wikis,
forums
and
your
Gamers
talk
all
over
own
communities
–
people
are
sharing
more
content
than
ever
online.
the
place,
not
just
your
communities.
Whether
a
console
game,
social
game,
MMOG,
mobile
or
PC
Game,
gamers
are
talking
on
many
different
social
media
sites.
They
could
be:
• Giving
your
game
a
terrible
or
wonderful
review
on
a
variety
of
sites
such
as
Facebook
and
affecting
opinions
of
others
• Identifying
an
issue
you
don’t
know
about
yet
or
confirming
there’s
something
the
development
team
needs
to
address
• Offering
suggestions
on
making
the
game
better,
and
more.
Feedback
Is
Now
It’s
only
natural
for
gamers
to
use
social
media
to
communicate
prob-­‐ Gamers
aren’t
waiting
lems,
opinions,
suggestions,
cheats
and
more.
But
the
speed
at
which
to
give
feedback.
players
are
posting
about
games
makes
trying
to
manually
read
and
They’re
doing
it
now,
analyze
Tweets,
Facebook
reviews
and
posts,
YouTube
comments,
on
many
sites.
discussion
forum
posts,
etc.
simply
impossible.
Are
you
being
alerted
to
items
that
need
your
attention?
Social
media
is
your
most
valuable
source
of
feedback.
But
you
need
the
analysis
NOW.
You
need
to
be
alerted
to
posts
that
need
to
be
ad-­‐
dressed.
Maybe
they’re
negative
reviews,
problems
with
the
game,
or
just
a
player
who
needs
some
help.
You
need
to
know
how
sentiment
about
the
game
today
compares
to
yesterday
and
how
a
game
change
has
affected
player
opinion.
Are
You
Listening
To
Your
Gamers’
Feedback?
Buzzient
helps
alert
you
to
posts
that
need
It’s
a
huge
challenge
to
keep
on
top
of
the
enormous
and
rapidly
grow-­‐ to
be
addressed.
ing
amount
of
social
media
activity.
But
somehow
you
have
to
analyze
and
leverage
knowledge
from
all
this
unstructured
content.
©
2010
Buzzient,
Inc.

2. That’s
why
Buzzient
created
the
Buzzient
Enterprise™
Social
Media
Analytics
Platform
and
Application.
Buzzient
Enterprise:
• Sends
you
alerts
for
posts
and
analysis
requiring
attention
so
you
don’t
have
to
manually
sift
through
content
• Helps
you
analyze
what’s
going
on
in
the
social
web
regarding
your
games
and
the
competition
so
you
can
assess
changes
• Seamlessly
integrates
with
CRM
systems
to
enable
you
to
sup-­‐
port
your
customers
more
effectively
Buzzient
automatically
Through
the
Buzzient
application,
uncover
Leverage
the
Buzzient
platform
to
receive
harvests
and
analyzes
social
player
issues,
assess
sentiment,
identify
alerts
for
posts
requiring
attention.
If
desired,
web
content
about
your
games
influential
players
and
find
actionable
create
support
cases
directly
in
your
CRM
and
the
competition.
insights
from
social
media
measurements.
system
from
Buzzient
with
a
single
click.
The
Buzzient
Solution
Buzzient
Enterprise
is
a
comprehensive
set
of
tools
for
a
wide
range
of
Buzzient
Enterprise
social
media
analytics.
The
Buzzient
platform
automatically
collects
does
the
monitoring
information
from
a
huge
number
of
online
sources
in
real
time
and
and
analysis
work
analyzes
the
content
based
on
your
specifications.
for
you.
In
a
user
friendly,
Software-­‐as-­‐a-­‐Service
package,
Buzzient
Enterprise
offers
these
groundbreaking
features:
• Fully
automated
data
collection
from
millions
of
online
sources,
including
current
and
historical
data
• Alert
Engine
• Monitoring
of
social
networks
such
as
Facebook
and
MySpace
• Analysis
of
reviews,
such
as
Facebook
application
reviews
• Real-­‐time
analysis
of
Twitter
conversations
• Granular
sentiment
analysis
• Integration
to
CRM
systems
such
as
Oracle
CRM
On
Demand,
Salesforce.com
and
SugarCRM
• Internet
and
Mobile
access
Buzzient
Enterprise
helps
increase
your
effectiveness
in
supporting
Buzzient,
Inc.
and
learning
from
gamers.
It
enables
better
customer
support
and
One
Broadway,
14th
Floor
game
development
–
activities
that
directly
affect
the
bottom
line.
Cambridge,
MA
02142
Tel.
617
475
1514
Please
check
our
website,
www.buzzient.com
to
view
demo
videos.
Fax
617
475
6037
info@buzzient.com
©
2010
Buzzient,
Inc.
www.buzzient.com